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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
October 2011: Issue 1

Best PR Articles + PR Job Openings & Meetings
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In this week's Media Monitoring News, the Best PR Articles section focuses on social media monitoring and measurement. Separate articles by Jim Stern, Don Bartholomew and Ben Cotton advance the industry-wide discussion on what to monitor in social media and how best to do it. A provocative article suggests how PR can adopt data analysis principles of Moneyball. In addition, there's a visual tour of the features of the new Amazon Kindle Fire tablet computer and a "must-read" list of recent marketing books for the new digital era.


Table of Contents
Best Recent PR & Marketing Articles
  10 F*R*E.E Social Media Monitoring Tools
  Why Organizations Have to Monitor Social Media
  How to Get the Metrics Lowdown on Twitter
  The 6 Most Important Online Marketing Metrics Ever
  Measurement 2020 and Other Fantasies
  Could Social Media Monitoring Have Saved Netflix & Blockbuster
  PR Needs a Moneyball Makeover
  Social Media Jobs Getting More Plentiful
  Social Media Monitoring ROI: Metrics for Measurement
  Visual Tour: Amazon Kindle Fire
  Google Launches Paid Premium Version of Analytics
  Best Books for Marketing - A Top 5 Review
  Dell Defines Social Media ROI: An Interview with Rashi Dave
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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10 F*R*E.E Social Media Monitoring Tools

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Now, why would a subscription media monitoring service like CyberAlert feature an article on 10 F*R*E.E Social Media Monitoring Tools? To make the following point. You can spend hours of your time each day searching for media mentions of your company, its brands, competitors or industry issues - which will cost you maybe $500 per month in the cost of your time. Or you can subscribe to CyberAlert for $398 per month and get better media coverage, automatically save all your clips to a searchable online archive, and have measurement data and tools. Two bonuses: the service includes news coverage and you save all that time to do more productive and valuable work.

Why Organizations Have to Monitor Social Media

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If you are among the "Doubting Thomases" on the need to monitor social media, then give a read to Why Organizations Have to Monitor Social Media. For everyone else, it's just so much preaching to the believers.

How to Get the Metrics Lowdown on Twitter

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Quite predictably, there are quite of few online Twitter analysis services, including a new one announced by Twitter itself that will be released shortly How to Get the Metrics Lowdown on Twitter offers incisive reviews of the key features of the major online Twitter analysis services. Just in case you didn't know: CyberAlert offers a full feed of Twitter mentions of your company, its brand, competitors and issues - all delivered automatically each day.

The 6 Most Important Online Marketing Metrics Ever

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Written by Jim Stern, one of the astute old-timers in online metrics, The 6 Most Important Online Marketing Metrics Ever takes a 10,000-foot overview of the key data points that most every organization should be measuring online. They are: awareness, interest, engagement, sales, profits and advocacy. Why is each important? Read the article.

Measurement 2020 and Other Fantasies

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Assuming that the key goals of the 3rd European Summit on Measurement in Lisbon will be reached in the near future, MetricsMan (Don Bartholomew) sets out a larger wish list in Measurement 2020 and Other Fantasies. He would like, get this: Word-of-Mouth / Word-of-Mouse Integration - in other words a metric that measures both analog and digital word of mouth. He'd also like a resolution of cookie wars - the struggle between data collection and privacy. Finally, he would like to see integrated measurement across the spectrum of paid, owned and shared media. Easily done by 2018, no?

Could Social Media Monitoring Have Saved Netflix & Blockbuster from Themselves

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In what amounts to case studies of the pricing boondoggle at Netflix and the pricing policies at Blockbuster, Could Social Media Monitoring Have Saved Netflix & Blockbuster demonstrates how social media monitoring can provide an early warning system of customer fury. Biggest problem: top management must listen.

PR Needs a Moneyball Makeover

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Moneyball tells the story of how the Oakland A's general manager used innovative analytics to select players. PR Needs a Moneyball Makeover argues that the public relations profession likewise needs to put added focus on metrics and analytics with an emphasis on how PR ties into corporate objectives.

Social Media Jobs Getting More Plentiful

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PR or marketing professional with experience in running social media programs may be better off positioning themselves as social media gurus, Social Media Jobs Getting More Plentiful. One key data point about the hiring binge in social media marketing: The number of social media-related jobs on Monster has surged 75% over the last year. Are salaries higher too? Usually specialists command higher salaries in the job market.

Social Media Monitoring ROI: Metrics for Measurement

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The seas of social media measurement continue to roil. Social Media Monitoring ROI: Metrics for Measurement is yet another look at what to measure. The article has some missing copy at the end of sentences…but you'll still get the ideas.

Visual Tour: Amazon Kindle Fire

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Most PR and marketing professionals are gadget aficionados. Amazon Fire Visual Tour gives a thorough look at the key features of the newest tablet, the just-introduced $199 Amazon Kindle Fire. Take a look at its case, display, browser, and more with well-informed comments by the Information Week editors. Our opinion: it won't convert many iPad owners.

Google Launches Paid Premium Version of Analytics

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Google, which controls near 100% of the no-cost web usage monitoring tools market, has developed a paid version of its service that offers better performance, more sophisticated features and broader technical support than the free product. Google Launches Paid Premium Version of Analytics explains that the new version is designed for larger companies with greater data needs. More information is available on the Google Analytics Blog Posting.

Best Books for Marketing - A Top 5 Review

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The marketing landscape has seen radical changes in the last few years. As a result, traditional marketing texts are way, way out of date. What are the new age marketing texts? Best Books for Marketing highlights five of the more recent marketing books that focus on digital marketing.

Dell Defines Social Media ROI: An Interview with Rashi Dave

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Dell, you may recall, was among the first companies lambasted in social media - and, as a result, has emerged as an innovator and leader in social media marketing and customer service. In Dell Defines Social Media ROI, Dell's executive director of online marketing talks about how to get customers to interact online and how to drive sales and cut costs with online initiatives. He also offers tips on ways to make social media programs more successful.


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Two Best Values in Media Monitoring
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PR Meetings, Seminars, White Papers

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White Paper10 Ways for PR Departments to Make Room for Measurement, sponsored by Wallop! OnDemand

CourseVideo Marketing Made Easy, sponsored by MarketingProfs University, will be held online from October 13-26. The cost to attend is $595.

F.R.E.E. WebinarTrends and Tips for Content Marketing Success, will be held October 19 at 1pm EDT.

WebinarA beginner's guide to Google+ - Everything you need to get started!, sponsored by PR Daily, will be held October 25 at 2:00pm CT. The cost to attend is $99 for members and $119 for non-members.

MeetingCorporate Writers & Editors Conference, sponsored by Ragan Communications, will be held October 12 in Chicago, IL. The cost to attend for members is $595 and the cost for non-members is $745.

MeetingPRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.

MeetingThird Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members.

MeetingThe Mission is the Message: Creating Strategic Authenticity, sponsored by PR Week, will be held November 8-9 in New York, NY. The cost to attend is $995.

MeetingSCIP 2011 European Summit, sponsored by SCIP, will be held November 8-10 in Vienna, Austria. The cost to attend is $1,350 for members if you register before September 19.

MeetingTwitter Conference, sponsored by PR News, will be held November 10 in Las Vegas, NV. Cost to attend is $795 if you register before October 21.

MeetingThe Social Media Results Conference, will be held November 29, in London. Ticket prices start at £599 + VAT.

MeetingBest Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 - December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745.

MeetingSocial Media for PR and Corporate Communicators Conference, sponsored by Ragan Communications, will be held February 14 - 16 in Las Vegas, NV. The cost to attend for members is $945 and the cost for non-members is $1,195. Sign up by September 30 to receive two free nights at the conference hotel, the MGM Grand.


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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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