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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
October 2011: Issue 2

Best PR Articles + PR Job Openings & Meetings
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In this week's Media Monitoring News, the Best PR Articles section announces CyberAlert's PR Grants for Not-for-Profits for 2012. The articles include our tribute to the redoubtable Steve Jobs in Lessons from Steve Jobs. A key theme this week is "Social Media Measurement" with articles that include "twists" on the normal approaches. If you've ever had problems getting approval for a PR or marketing project from the legal department, take a look at 7 Tips for Getting Legal Approval on Social Media Programs.


Table of Contents
Best Recent PR & Marketing Articles
  PR Grants for Not-for-Profits
  Lessons from Steve Jobs
  Melissa Waggener: Notes from One of America's Best
  Google+ & PR
  9 Key Marketing Metrics Every Company Should Measure
  7 Tips for Getting Legal Approval on Social Media Programs
  What Do Facebook Users Expect from Brands?
  Social Media Customer Service Is a Failure!
  The Social Corps: Social Media Handbook of the U.S. Marine Corps
  Where to Put Your Money: 12 Top Marketing &v PR Trends for 2012
  Multichannel Funnels in Google Analytics
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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PR Grants for Not-for-Profits

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CyberAlert, Inc., the worldwide media monitoring service, will award a minimum of 15 public relations grants to not-for-profit organizations for 2012. Each PR grant award consists of one full year of free news monitoring / press clipping services or social media monitoring service, ranging in value from $3,000 to $4,500.

From 2004 to 2011, CyberAlert awarded 163 media monitoring grants to not-for-profit organizations, including 19 grants in 2011, with an aggregate value of over $375,000. Among the grant recipients for 2011 BrainTrust Canada, Children's Brain Foundation, Interaction, National Research Center for Women and Families, Peace OUTside Campus, Society for Public Health Education, Surgical Eye Expeditions, and United Nations University.

In past years, the PR grants were restricted to organizations in the United States and Canada. This year all not-for-profit organizations worldwide are eligible to apply for a grant, except for previous grant recipients.

CyberAlert is accepting grant applications until December 31 and will announce the grant recipients in January. More information and a simple and secure grant application is available online at https://secure.cyberalert.com/grantsX.html.

Lessons from Steve Jobs

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The plethora of articles upon the death of Steve Jobs mostly talked about what he accomplished at Apple. We were more interested in looking at what he taught us — and went looking to assemble quotations from him. Well, lo and behold, the Wall Street Journal beat us to it in Steve Jobs's Best Quotes, an assemblage of quotes published by the Journal at the time of his resignation as CEO of Apple. His genius and deep insight shine through. Also in the Journal, news editor David Hall penned Lessons from Jobs, analyzing the key characteristics of his genius. The Journal also published a text of Jobs's commencement address Find What You Love, delivered at Stanford University in 2005.

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Finally, an absolutely wonderful image of Jobs by nineteen-year-old Jonathan Mak, a student at Hong Kong's Polytechnic University School of Design, who came up with the idea of incorporating Steve Jobs' silhouette into the bite of the Apple logo, symbolising both Jobs' departure and lingering presence at the core of the company. The image was originally published by the Telegraph in the U.K. together with many other images.

Melissa Waggener: Notes from One of America's Best

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While not a totally satisfying interview, Melissa Waggener: Notes from One of America's Best provides some insight into the thinking of the founder, president and CEO of Waggener Edstrom, the PR agency for Microsoft and now the second largest PR agency in the world. Among other subjects, Ms. Waggener talks about the role of technology (digital tools) in PR; what might prompt her to take on a controversial client; the limits of a strong crisis response strategy; the role of gender in the communications professions; and more.

Google+ & PR

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Most every new product or service from Google has impacted marketing and PR decision-making and budgeting in most businesses — large and small. What are the implications of Google+ for businesses? Google+ & PR lays out a host of potential sequelae that may emerge when Google+ takes over the world of social media — assuming it does.

9 Key Marketing Metrics Every Company Should Measure

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In the on-going debate on marketing and PR metrics, 9 Key Marketing Metrics Every Company Should Measure adds some interesting twists, including some "cost per" measurements along with buyer metrics and profitability measures.

7 Tips for Getting Legal Approval on Social Media Programs

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Corporate attorneys get paid to say "No". Almost always, "no" is the least risky path from the attorney's perspective. 7 Tips for Getting Legal Approval for Social Media Programs offers concrete advice on how to schmooze a risk-averse attorney to say "Yes" (and not just for social media programs, but for any marketing program). One additional tip: if the lawyer ventures into marketing or PR decisions ask a simple question: "Is that a legal opinion or a marketing opinion?" Marketing/PR folks should confine attorneys to legal opinions.

What Do Facebook Users Expect from Brands?

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With more and more companies launching marketing and social media programs on Facebook, it's crucial to understand expectations of Facebook users. What Do Facebook Users Expect from Brands offers detailed insight into the preconceived notions of Facebook users on exactly what brands should deliver to them and how brands should interact. Marketers would be wise to heed the implicit warnings in the data.

Social Media Customer Service Is a Failure!

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Don't be misled by the title of Social Media Customer Service Is a Failure. It's not just about customer service. Written by Frank Eliason, SVP of Social Media for CitiBank, it's a wide-ranging examination of the applications and value of social media for marketing by a high-level executive on the social media front lines.

The Social Corps: Social Media Handbook of the U.S. Marine Corps

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One thing you can be sure of with the U.S. military. When they study a subject, they'll most always produce a well-reasoned and effective analysis and solution. The Social Corps from the U.S. Marine Corps is a thorough, well-sculpted "handbook" on social media for large organizations, covering just about every topic imaginable. If you're starting a social media program or if you need to document the "rules" of your social media program for your constituencies, this is a valuable reference tool.

Where to Put Your Money: 12 Top Marketing & PR Trends for 2012

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So you're preparing your budget for next year? How will you allocate your resources differently from past years? What approaches will produce the biggest bang? Where to Put Your Money: 12 Top Marketing & PR Trends for 2012 provides some clues (not earth-shattering, but worthwhile) on where corporate communications is headed in the coming year — and where "new" money can best be spent. A good bet: mobility.

Multichannel Funnels in Google Analytics

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Here's one way to understand why measuring ROI of online marketing — despite all the data — is still really hard. This 3-minute animated video on Multichannel Funnels in Google Analytics is Google's take on measuring ROI of marketing — and how to track conversions from your Adwords ad. It seeks to answer a key question: what role did prior website referrals, searches and ads play in a conversion? It's an interesting concept worth understanding.


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Two Best Values in Media Monitoring
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PR Meetings, Seminars, White Papers

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White Paper10 Ways for PR Departments to Make Room for Measurement, sponsored by Wallop! OnDemand

CourseVideo Marketing Made Easy, sponsored by MarketingProfs University, will be held online from October 13-26. The cost to attend is $595.

F.R.E.E. WebinarTrends and Tips for Content Marketing Success, will be held October 19 at 1pm EDT.

WebinarA beginner's guide to Google+ — Everything you need to get started!, sponsored by PR Daily, will be held October 25 at 2:00pm CT. The cost to attend is $99 for members and $119 for non-members.

MeetingPRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.

MeetingThird Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members.

MeetingThe Mission is the Message: Creating Strategic Authenticity, sponsored by PR Week, will be held November 8-9 in New York, NY. The cost to attend is $995.

MeetingSCIP 2011 European Summit, sponsored by SCIP, will be held November 8-10 in Vienna, Austria. The cost to attend is $1,350 for members if you register before September 19.

MeetingTwitter Conference, sponsored by PR News, will be held November 10 in Las Vegas, NV. Cost to attend is $795 if you register before October 21.

MeetingThe Social Media Results Conference, will be held November 29, in London. Ticket prices start at £599 + VAT.

MeetingBest Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 - December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745.

MeetingSocial Media for PR and Corporate Communicators Conference, sponsored by Ragan Communications, will be held February 14 - 16 in Las Vegas, NV. The cost to attend for members is $945 and the cost for non-members is $1,195. Sign up by September 30 to receive two free nights at the conference hotel, the MGM Grand.


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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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