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Media Monitoring Newsletter Archives

How to Avoid the Most Prevalent Social Media Measurement Errors that Afflict Most EveryoneO

October 2016 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
October 2016 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
How to Avoid the Most Prevalent Social Media Measurement Errors that Afflict Most Everyone
Many in marketing and PR commit a range of mistakes when attempting to measure social media results. Avoiding these common social media measurement errors helps improve social media marketing efforts and business results. Read More »
6 Steps to Stop Trolls from Harming Your Brands Reputation
Trolls seek to wreak havoc with inflammatory attacks against your organization, its staff and customers. Protecting your company and customers against them requires constant vigilance through social media monitoring, clear policies and a firm stance. Read More »
PR Careers: Perception Diverges from Reality
Many job seekers don't realize that a successful PR career entails high stress, public speaking and keeping up to date with fast-evolving digital strategies. Advancing in PR now also requires analytical skills to take advantage of increasingly-sophisticated PR measurement tools. Read More »
Many Influencer Marketing Campaigns Lack Proper Disclosures on Payments; FTC Cracking Down
Image source: TINA.org
Even though many sponsored social media posts are not properly disclosed as paid advertisements, that's no excuse for brands conducting influencer marketing campaigns to deceive consumers. Brands that fail to disclose payments to influencers risk condemnation from regulators and consumer groups. Even more important is the loss of trust by consumers. Read More »
How to Improve Collaboration between PR & Marketing (and Boost Business Results)
PR and marketing can improve their performance and deliver results through collaboration. Ongoing communication, aligning goals and measuring results build the foundation for producing quantifiable results upper management expects and appreciates. Read More »
Elements of Effective B2B Content Marketing Today
Most marketers say content marketing grew more successful over the past year because of an erstwhile commitment to developing more compelling content, measuring ROI and progress toward goals, and adaptable strategies. Read More »
Bold Change Required to Benefit from Data Analytics
Although business leaders including marketing managers recognize the value of data analytics, most have yet see its full benefits. The solution is to abandon incremental change and embrace a bold strategy that integrates data analytics throughout the organization. Read More »
What Marketers Need to Know about Google's Possum Update
Image source: Wikipedia
SEO experts call the Possum update one of the most significant revisions to Google's search engine algorithm in recent years. Some businesses have seen huge jumps in their search engine rank. Businesses, marketers and SEO consultants who understand the update's impact will gain a major competitive advantage. Read More »
Most Viewed from Previous Issues
6 Ways to Integrate PR and SEO
At one time, PR and digital marketers viewed themselves as separate entities. Now, the areas overlap so much they function as partners. Rather than remain disparate functions, PR and SEO can greatly improve overall marketing efforts by working hand in hand. Integrating PR and SEO enhances both. Read More »
Written Agreements Vital for Successful Influencer Marketing
As influencer marketing grows in importance, more brands recognize the value of written agreements with social media influencers. By specifying details for compensation, content, disclosure, measuring performance and other key issues, written contracts prevent misunderstandings and benefit both brands and influencers. Read More »
Other Articles to Help You
Marketing Sherpa
Forbes
Harvard Business Review
Medium
Business Insider
Inc.
Wall Street Journal
Wall Street Journal
Conferences and Webinars
Online Conference: Social Media Success Summit, Oct. 4 through Oct. 27. Regular price: $697. Presented by Social Media Examiner.
Webinar: Fundraising in a Digital Media Age, Oct. 11 from 3-4 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: 2016 Measurement Summit & Conclave. October 13-14. Durham, New Hampshire. Also includes annual meeting of The Conclave on Social Media Measurement. Organized by Paine Publishing.
Webinar: Financial Literacy for Communicators, Oct. 13 from 3-4 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Full price $1,795.
Conference: PRSA International Conference, Oct. 23 to 25 in Indianapolis, IN. $1,495 for PRSA members regular rate.
Conference: Public Relations Leadership Forum, Nov. 2-3, Burson-Marsteller, 230 Park Ave. South, New York, NY. Sponsored by the Institute for Public Relations. $1950.
Conference: Strategic and Competitive Intelligence Professionals Conference, Nov. 7 to 9 at the Prague Marriott Hotel in Prague, Czech Republic. Presented by the Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals. Regular rate: 1,513 euros for SCIP members.
Conference: Influencer Marketing Days, Nov. 14-15 at the TKP Conference Center, New York, NY. Organized by Rising Media Inc. $1,297 for a two-day onsite pass.
Conference: PRNews' PR Measurement Conference, Nov. 16 at the Yale Club, New York, NY. $700.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications Assistant Director - Central Michigan University
Associate Director, Public Relations - Lincoln Center for the Performing Arts
Communications Manager - King County Department of Transportation
Director, Public Relations - University of Central Florida
Chief Communications Officer - Williams College
Vice President, Media Relations - SevenTwenty Strategies
Marketing Positions
Influencer Marketing Manager - Brother International Corp
Director of Marketing - North Carolina Theatre
Digital Marketing Manager - Ella Paradis Inc.
Digital Marketing & Social Media Specialist - General Growth Properties
Senior Market Research Analyst - Carus
Marketing Data Analyst - KAYAK
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Quote of the Week
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"Failure is only the opportunity to more intelligently begin again."
Henry Ford
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Quote of the Week
Factoids of the Week
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72% of B2B marketers measure content marketing ROI. (Content Marketing Institute)Tweet this!
Facebook accounts for 21% of all social media referral traffic to websites. (TechCrunch)Tweet this!
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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