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Media Monitoring Newsletter Archives

8 Metrics to Better Measure Videos for PR & Marketing

October 2016 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
October 2016 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
8 Metrics to Better Measure Videos for PR & Marketing
Although video can be a powerful marketing and public relation strategy, many communications professionals are unsatisfied with or unsure of its measurement. Number of video views, the prevailing metric, is a vanity metric that doesn't indicate if your videos are effective in promoting your company or brand message. Instead, marketers suggest tracking more telling metrics to improve video marketing strategies. Read More »
Essential Questions to Ask when Vetting SEO Pros
Selecting the wrong SEO consultants can lead to ruinous results. Low-cost SEO consultants who promise fast results risk search engine penalties, while some agencies charge exorbitant amounts for basic work. Getting answers to some key questions can help you avoid those problems. Read More »
8 Common Myths about Working as a Solo PR Consultant
Thinking of going on your own to become an independent PR practitioner? Many in PR consider, or at least dream about, becoming an independent consultant at some point in their careers. Abandoning these prevailing myths about freelance and/or consulting work will create a more realistic view of life as a solo PR pro. Read More »
Do Social Media Mentions Improve SEO?
Do social signals impact SEO? Can you improve a page's search engine ranking by mentioning it extensively on social media? Many digital marketers believe they can. The truth is more complicated. Read More »
How Not to Apologize by Donald Trump
Most media commentators gave Donald Trump poor reviews of his apology following revelations of his lewd comments about women. PR crisis managers took criticism a step farther to dissect how Trump's apology fell short. Read More »
Samsungs PR Stumble - And How it Can Recover
Image source: CNET
Samsung's reaction to its Galaxy Note 7 phones that spontaneously caught on fire underscores the importance of a timely PR crisis response. How a company responds to a defective product may be even more important than the product fix. Prompt and definitive actions can mitigate long-term damage to a brand's image. Read More »
Top Examples of Virtual Reality Brand Videos
Marketing experts tout virtual reality (VR) videos as an innovative marketing and PR technique with an unmatched ability to fully immerse viewers in a visual experience. Watching and learning from successful VR programs can help marketing and PR pros develop ideas for their own VR promotions. Read More »
Survey Reveals a Preference for Reading News
New research shows that many people prefer to read, not watching, their news. Surprisingly, reading is the preferred consumption method among younger people. Although commentators consistently urge PR to include video and other types of multimedia in press releases, websites and blogs, text remains critically important. Read More »
Most Viewed from Previous Issues
How to Best Measure the Value of Trade Shows
While trade shows often provide considerable marketing and PR benefits, measuring the results of trade shows can better justify their costs, identify the best events to attend, and find the most successful marketing strategies. Monitoring traditional and social media can reveal comments about your organization before and after the trade show, providing valuable information on the event's effectiveness. Read More »
The Risks of Building Your Brand on Rented Digital Land
Social media networks continually expand and update their services in an effort to convince businesses to build their brand presence on the network's digital land. However, relying on third-party networks, especially a single platform, poses enormous risks for public relations and marketing. These strategies can mitigate that risk. Read More »
Other Articles to Help You
The Digital Transformation Agency
Due
Harvard Business Review
Harvard Business Review
Institute for Public Relations
Bloomberg
Conferences and Webinars
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Full price $1,795.
Webinaar: Marketing's "Dark" Future: Understanding Hidden Social, Data and Technology Shifts, Oct. 20 at 2 p.m. Eastern. Sponsored by IBM.
Conference: PRSA International Conference, Oct. 23 to 25 in Indianapolis, IN. $1,495 for PRSA members regular rate.
Conference: Public Relations Leadership Forum, Nov. 2-3, Burson-Marsteller, 230 Park Ave. South, New York, NY. Sponsored by the Institute for Public Relations. $1950.
Conference: Strategic and Competitive Intelligence Professionals Conference, Nov. 7 to 9 at the Prague Marriott Hotel in Prague, Czech Republic. Presented by the Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals. Regular rate: 1,513 euros for SCIP members.
Conference: Influencer Marketing Days, Nov. 14-15 at the TKP Conference Center, New York, NY. Organized by Rising Media Inc. $1,297 for a two-day onsite pass.
Conference: PRNews' PR Measurement Conference, Nov. 16 at the Yale Club, New York, NY. $700.
Conference: FIBEP World Media Intelligence Conference, Nov. 17 to 18 at the DuPont Circle Hotel, Washington, DC. € 980 for FIBEP members.
Webinar: The Digital PR Strategist's Toolkit, Nov. 18 at the PRSA Professional Development Center, New York, N.Y. Sponsored by the PRSA. $615 for members.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Associate Director, Corporate Communications - KPMG
Deputy Director of Communications, Public Relations - Liberty Hill Foundation
Lead Media Relations Specialist - University of Maryland School of Medicine
Communications Director - American Chemistry Council
Media Communications Director - The Public Interest Network
External Communications Manager - American Red Cross
Marketing Positions
Digital Content Manager - United Way
Social Media Community Manager - ClickSpring
Marketing Analyst - Bright Cellars
Senior Market Research Analyst - Carus
Director of Marketing & Membership - Kansas City Zoo
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Quote of the Week
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"I have not failed. I've just found 10,000 ways that won't work."
Thomas Edison
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Quote of the Week
Factoids of the Week
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Freelancers represent 35% of the U.S. workforce. (Freelancers Union)Tweet this!
42% of people from 18-29 prefer to read news rather than watch or listen to it. (Pew Research)Tweet this!
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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