This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Monthly newsletter (Current Issue) free to anyone interested in the latest news about Media Monitoring and Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
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Media Monitoring News: November 2010: Issue 2 Best PR Articles + PR Job Openings & Meetings 
CyberAlert Unveils New AllMedia 5.0 Integrated Media Monitoring Service eCyberAlert, Inc.Media monitoring service CyberAlert, Inc., publisher of this Media Monitoring Newsletter, this week rolled out AllMedia 5.0, a complete remodeling and upgrading of its news and social media monitoring service, incorporating extensive new features and functionality in all facets of the service. The all-in-one media intelligence service fully integrates online news monitoring, TV news monitoring and a full range of social media monitoring. Among its many features, the new service includes an innovative user interface that incorporates the most advanced tools in the industry to search, filter, organize, share and manage news articles and social media posts delivered to each client's clip archive, called the Digital Clip Book™.
More Media Coverage The upgraded CyberAlert AllMedia 5.0 news monitoring and clipping service now monitors an industry-leading 55,000 independent news sources worldwide in more than 250 languages in 191 countries, effectively covering the languages spoken by 98% of the world's population. The service monitors over 1.0 million new pages of news content each day. In social media, the new CyberAlert AllMedia 5.0 Service monitors over 7 million new posts each day in over 75 million blogs, message boards, forums, complaint sites and Usenet news groups. 14-Day F.r.e.e. Trial / Introductory Pricing CyberAlert is offering a 14-day no-risk media monitoring f.r.e.e trial of the new service with special introductory pricing of $389/month fixed fee for monitoring and clipping all U.S. national media — online news, TV news, and all social media including blogs, message boards, online video, Twitter and Facebook — with no per clip fees, no clip limit, and monthly billing with no long-term contract required. Online news monitoring is $249 per month if ordered alone. Here's where you can find the complete AllMedia 5 news release. State of the Blogosphere: Blogs Growing UpFast CompanyBlogging is growing up as a career, and its practitioners are growing up, too, according to Technorati's new State of the Blogosphere report. Blogging is also overlapping mainstream media in consumer's minds. One interesting data point: a full 33% of bloggers said they used to work in traditional mainstream media, indicating a higher than expected level of professionalism. 245 Essential Social Media ToolsJon Samsel BlogIt seems like every week there's another list of social media tools. 245 Essential Social Media Tools is the most extensive we've seen to date — and to the best of our knowledge there are none missing. Downside: it's just a list. It doesn't tell you what type of monitoring or measurement each tool does. Who is going to make that list? Five Non-Political Public Relations Lessons From Campaign 2010P.R. by DeVolEvery election produces PR lessons for the corporate world. Five Non-Political Public Relations Lessons from Campaign 2010 identifies some important ones including "Nothing is Off the Record, Ever" and "Anyone Not Using Social Media Is Getting Left Behind".
Social Media as Predictive Analytics?Marketing VoxIt used to be that "prognosticators" counted political yard signs to project winners. Then they graduated to "exit polls". Now academics are looking at Social Media as Predictive Analytics. It seems to work quite well in how well a movie will do based on mentions in social media — and it's almost certainly more accurate than yard sign counts. How US Airways Just Lost Yet Another CustomerScott Kelby's Photoshop InsiderAdmittedly, airlines have a difficult customer service job — but sometimes they just hoist themselves on their own ineptitude. How US Airways Just Lost Yet Another Customer is yet another example of how "Just Say No" customer service loses customers. What are they thinking? And why can't customer service reps be empowered to solve what are obviously errors? 8 Simple Reasons to Promote Your Brand on SlideShareHeardableThe one very big reason to Promote Your Brand on SlideShare is that it greatly extends and enlarges the audience for your presentation at virtually no cost. 8 Simple Reasons shows you how to do it. 10 Worst Brand Blunders of 2010BNETYou'd think it would be BP, right? Wrong! BP is high up on the list along with Gap's logo yank-back and Johnson & Johnson's tainted children's medicine, but the #1 of the 10 Worst Brand Blunders of 2010 may surprise you — and could be a good case study for recovery. Deciding on the Best Blogging Tool for YouDevWebProIf you're starting a blog, one important question is what publishing tool to use. Deciding on the Best Blogging Tool for You reviews four major choices and makes suggestions on which tools are best in which situations. Caution: there are other choices including blog aggregation services such as Blogspot and Live Journal. Guerrilla Marketing 2010Brand Week"Publicity Stunts" are a time-honored way to break through the media clutter and attract attention. Focusing on digital influences on publicity stunts, Guerrilla Marketing 2010 looks at successful (effective?) stunts to promote brands. If nothing more, it's a good idea generation tool. Top 25 Grammar & Language MistakesRagan.comThese really are stick-out mistakes. We're willing to bet that most PR professionals make at least one of these Top 25 Grammar & Language Mistakes. But once you read about them, you likely will never make them again — and you'll be a much better editor and proof-reader. 
PR Meetings, Seminars, White PapersThe 2nd Annual Employee Communications, PR and Social Media Summit, hosted by Microsoft, will be held at Microsoft World Headquarters in Redmond, Washington, November 11 — 12, 2010. The member price for this seminar is $945 and for non-members $1,195. Enterprise Search Summit will be held November 16 — 18 in Washington, DC. The cost ranges from $1,095 to $2,095, depending on the pass you choose. If you register before October 22, 2010, there is a $100 discount. Using Social Media to Pitch the Press: An Insider's Guide to Generating Story Placements and Online Buzz, a webinar sponsored by Bulldog Reporter and presented by Sandra Fathi, will be available on November 17 beginning at 1pm Eastern time. The cost for this webinar is $299. WOMMA Summit 2010 will be held at the Paris Hotel in Las Vegas, Nevada, November 17 — 19. The cost is $1295 for members and $1595 for non-members. Integrating Research Into Public Relations Practice, a webinar by PRSA, will begin at 3pm Central time on November 18 and run for one hour. The cost is $150 for members and $250 for non-members. Advanced Crisis Communication Strategy, sponsored by PRSA, will be held November 18 — 19 in New York City. The cost for this seminar is $899 for members and $999 for non-members. Real-Time Marketing & PR, with David Meerman Scott, and sponsored by the Fairfield County Public Relations Association, will be held on November 22, in Stamford, CT. The cost for the program is $45 for members and $55 for non-members. Walk-ins will be charged $60. HOW-TO Conference, sponsored by PR News, will be held at the National Press Club in Washington, DC, on December 1. The cost for the all-day event is $895 and there is a discount available if you register before November 5. Social Media and New Media PR Boot Camp, sponsored by PRSA, will be held December 1 and 2 in New York City. The cost for this seminar is $899 for members and $999 for non-members. E-philanthropy: The best tool for hospital fundraising success, a webinar sponsored by Ragan Communications, will be available on December 2 from 2pm to 3:15pm Central time. The cost for this webinar is $99. Social Media and New Media PR Master Class, sponsored by PRSA, will be held December 3 in New York City starting at 9am Eastern time. The cost for this seminar is $545 for members and $645 for non-members. 2010 Corporate Writers and Editors Conference, sponsored by Ragan Communications, will be held at the University of Chicago's Gleacher Center on December 7. The cost for the conference is $645 for members and $745 for non-members. PR Boot Camp, sponsored by PRSA, will be held December 7 — 8 in New York City. The cost for this two-day seminar is $745 for members and $845 for non-members. B2B Technology Social Media PR: Best Practices Workshop, sponsored by Bulldog Reporter, will be available December 10 from 1pm to 5pm Eastern time. The cost for this workshop is $495. 2010 International Social Media for Communicators Summit, presented by Ragan Communications and hosted by SWIFT, will be held December 15 and 16 in La Hulpe, Belgium. The cost for the two-day summit is $699. 4th Annual Social Media for PR and Corporate Communications, sponsored by Ragan Communications, PR Daily and PRSA, will be held at the University of Nevada Las Vegas February 15 — 16, 2011. The cost for this two-day seminar is $945 for members and $1195 for non-members.
PR & Marketing Job Openings
Best of Previous IssuesFree and Low-Cost News Release Distribution ServicesQuestions to Ask When Choosing a Media Monitoring Service 2011 PR Grants Available for Not-for-Profit Organizations Worldwide
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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