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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
November 2011: Issue 1

Best PR Articles + PR Job Openings & Meetings
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This week's issue of Media Monitoring News features some really interesting articles on PR and marketing tactics. What Does Your Profile Picture Say to the World will have many of us scrambling for a new photo that says more about our personality and profession. The Logic Behind Making Your Post Sharable shares the attributes that give your post emotional impact. And we bet you'll find at least five good ideas in 50 Quick, Dirty, and Cheap Ways to Improve Your Social Media Presence.


Table of Contents
Best Recent PR & Marketing Articles
  Shonali Burke on Listening in Social Media
  What Does Your Profile Picture Say to the World?
  How Many PR Practitioners Does it Take to Change a Light Bulb
  Occupy Wall Street: Is Madison Avenue Listening?
  The Starting Salary for a PR Specialist Is….
  Reputation Management: 10 Bizarre Company Rumors
  Website Grader
  Media Training: Preparing Your CEO for a Media Interview
  The Logic Behind Making Your Post Sharable
  The Six Attitudes Leaders Take Toward Social Media
  50 Quick, Dirty and Cheap Ways to Improve Your Social Media Presence
  How Quaker Oats Brought Cap'N Crunch to Life in Social Media
  What's Next for Marketing
  Marketers Seek to Better Measure Social Media Success
  10 Truths about Social Media You Need to Know
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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Shonali Burke on Listening in Social Media

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Listening to what is NOT SAID in social media is one of the key take-aways in Sholali Burke on Listening in Social Media. Often what customers say is only a small part of what they really mean/feel. And if there's "bad buzz", don't just measure it, figure out why it exists and fix the problem.

What Does Your Profile Picture Say to the World

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When it comes to selecting a self-portrait for our social media accounts, most of us just throw up a relatively good picture that makes us look relatively good. What Does Your Profile Picture Say to the World cautions that the picture portrait communicates quite a lot and should be chosen carefully. The portrait should be photographed (or drawn) with the precise social media purpose in mind — to communicate who (whom?) you are, your professionalism, and that you are comfortable in your own skin.

How Many PR Practitioners Does it Take to Change a Light Bulb

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The answer: "I don't know. I'll get back to you on that." Author Heather Axley questions the current hierarchal "technician" vs. "management" construct and career path of public relations as a "bureaucratic model that dominated the 20th century." In How Many PR Practitioners Does it Take to Change a Light Bulb she presents a new model for the future of PR based on "content" and "relationships". It's quite an interesting read.

Occupy Wall Street: Is Madison Avenue Listening?

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Sometimes in the day-to-day hubub of the job, we fail to think sufficiently about how outside events or movements will affect our companies and brands. With the Occupy Wall Street protest migrating from New York to other cities, what impact will it have on businesses and their marketing messages? Anna Marie Virzi analyzes the impact on brands and companies of the growing discontent with the state of jobs, the economy and distribution of wealth in Occupy Wall Street: Is Madison Avenue Listening?

The Starting Salary for a PR Specialist Is….

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The Starting Salary for a PR Specialist Is…presents a table of salaries for PR positions ranging from PR specialist to VP, based on a survey by Robert Half Associates.

Reputation Management: 10 Bizarre Company Rumors

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False claims against companies traditionally spread by word of mouth — somehow traveling coast-to-coast via a friend who told a friend who told two friends, etc. Now, email, message boards, blogs, and tweets do the damaging dirty work far more quickly. 10 Bizarre Company Rumors looks at ten leading brands that have stared down viral smears. Interactive exercise: on the back of an envelope map out a quick & dirty reputation management response. One tactic: use third parties to support your position including Snopes.com.

Website Grader

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Website Grader is one of those rare services with a clearly commercial purpose that is worthy of citing. Enter your home page into a form and Website Grader returns a quite comprehensive analysis of its effectiveness on a scale of 1 to 100. You can also get an analysis of your competitors. Of course, the pound of flesh is your e-mail address. In this case it may be worth handing over. (CyberAlert's home page scored 95.)

Media Training: Preparing Your CEO for a Media Interview

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The most difficult part of media training can sometimes be convincing the executive that they need help. But once you clear that high hurdle, there are three basic steps to help prepare senior management for a successful interview, according to Preparing Your CEO for a Media Interview. They are: Establish key messages; prepare anticipated questions; play to the medium. Now, go take a look at the details.

The Logic Behind Making Your Post Sharable

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Everyone who creates original content for the Internet wants to increase readership. Getting others to "share" is an effective way to achieve greater reach. In The Logic Behind Making Your Post Sharable, David Armano of Edelman looks at all the elements of content that motivate people to share it — and rates each element. While the title emphasizes "logic", it's emotional impact that motivates sharing.

The Six Attitudes Leaders Take Toward Social Media

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Slowly but surely, business decision-makers are shifting their attitudes toward social media — from seeing it as a threat to discovering its opportunities. The Six Attitudes Leaders Take Toward Social Media examines the ways decision-makers feel about social media and the stages through which they typically evolve.

50 Quick, Dirty and Cheap Ways to Improve Your Social Media Presence

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Sometimes we just forget to do the simple stuff like the straight-forward tips in 50 Quick, Dirty and Cheap Ways to Improve Your Social Media Presence. Here's a bet: you'll find at least five things on this list of social media tactics that you should be using, but aren't.

How Quaker Oats Brought Cap'N Crunch to Life in Social Media

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Andy Sernovitz has a special way of condensing a huge amount of insight into very few words. In How Quaker Oats Brought Cap'N Crunch to Life in Social Media, he reduces a comprehensive program into three key points. Best of all, the article provides a video link to the presentation of Quaker's Barbara Liss at BlogWell showing how the company introduced the character to an eager audience — and how it all helped drive a 3% to 5% increase in baseline sales.

What's Next for Marketing

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As part of the What Matters series, What's Next for Marketing features four separate articles including Your Wireless Wallet, an incisive look at how smart phones may replace credit cards and most all forms of identification, and What Women Want When They Shop, which examines a dicotomy: women do the shopping but men do the store design.

Marketers Seek to Better Measure Social Media Success

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What do marketers measure when Marketers Seek to Better Measure Social Media Success. The answers are here. Of the leading social media tools/tactics, #1 is "Share Social Buttons in Email or on Website". Of the leading methods, #1 is "Linking as friends, followers, or likes".

10 Truths about Social Media You Need to Know

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10 Truths about Social Media You Need to Know offers up some blunt talk about the errors of many social media programs. Overlook the chastising tone and do pay heed. There are some valuable lessons here.


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Omnibus news feed
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PR Meetings, Seminars, White Papers

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Survey Results2011 Communicators Online Newsroom Practices, conducted by Bulldog Reporter and Business Wire.

White PaperSix Tips for Getting the Most Out of Your Press Release, sponsored by Business Wire.

F.R.E.E. WebinarGetting Your Press Release to Rank: Optimizing Press Releases for Search Engines, sponsored by Business Wire, will be held November 16 at 1pm ET.

MeetingStrategic Social Media for Business, sponsored by ACG Boston, will be held November 9 in Boston, Ma. The cost to attend is $200 for members, $300 for non-members.

MeetingThe Mission is the Message: Creating Strategic Authenticity, sponsored by PR Week, will be held November 8-9 in New York, NY. The cost to attend is $995.

MeetingSCIP 2011 European Summit, sponsored by SCIP, will be held November 8-10 in Vienna, Austria. The cost to attend is $1,350 for members if you register before September 19.

MeetingTwitter Conference, sponsored by PR News, will be held November 10 in Las Vegas, NV. Cost to attend is $795 if you register before October 21.

MeetingSocial Media Measurement: The Big Ask, will be held November 17 in London. The cost to attend is £130 + VAT.

MeetingThe Social Media Results Conference, will be held November 29, in London. Ticket prices start at £599 + VAT.

MeetingBest Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 - December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745.

MeetingSocial Media for PR and Corporate Communicators Conference, sponsored by Ragan Communications, will be held February 14 - 16 in Las Vegas, NV. The cost to attend for members is $945 and the cost for non-members is $1,195. Sign up by September 30 to receive two free nights at the conference hotel, the MGM Grand.


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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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