After a week off during the Thanksgiving holiday, Media Monitoring News returns this week with a cross-section of worthwhile articles on PR and marketing.
Three articles on media monitoring emphasize the value of "listening" over simple "data collection". This issue also includes articles on being prepared (Boy Scouts motto) for social media crises and handling customer complaints on Twitter.
We also take another (somewhat snide) look at the PRSA effort to redefine the PR profession. In the self-help category, there's a really useful article on How to Write a Winning PR proposal.
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Monitoring Library
Media Monitoring News Archives
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November 2011: Issue 4
Social Media Monitoring — 10 Social Media Experts Tell You What to UseHeidi CohenWith no equivocation, Heidi Cohen admonishes companies that "you must track the social media ecosphere for mentions of your company names, products, brands, executives and competitors." In Social Media Monitoring — 10 Social Media Experts Tell You What to Use, she turns to experts for an answer to her question "What social media tracking tools do you use and why?" The recommendations range from free tools such as Google analytics to price-is-no-object tools. Our recommendation is that you put CyberAlert Social Media Monitoring on your radar as a comprehensive and cost-effective solution. The Difference Between Monitoring & ListeningThe Quantum MousetrapListening vs. Monitoring. A distinction without a difference? Not according to Mark Eduljee in his blog commentary entitled The Difference Between Monitoring & Listening. In short, monitoring produces content and data. Listening is the process of analyzing content that produces not more content, but actionable insight. The New Era of Online ListeningSlideShare (360i)In this brochure as a slide presentation entitled The New Era of Online Listening, 360i presents a solid overview of four distinctive approaches to social media monitoring. They label the four brand, category, consumer, and culture — and delineate what each category produces and how each contributes to insight. Are You Measuring the Right Social Media MetricsEConsultancyYes, you can measure the hard numbers of social media like clickthrough rates, but what about the softer metrics like "advocacy" or "emotional response" asks Are You Measuring the Right Social Media Metrics? The article includes a link to 35 "Hard" Social Media Metrics. How to Be a Rock Star on 8 Social Media PlatformsiMedia ConnectionHow to Be a Rock Star on 8 Social Media Platforms (and work 28 hours per day) presents advanced strategies, tactics, tools and techniques to maximize presence and effectiveness on multiple social media platforms including Facebook, Twitter, Linked-In, Google+, YouTube, SlideShare, Quora and Foursquare. How Search Engine Watch Grew Google News Traffic by 300%Search Engine WatchThis case study — designed especially for online publishers, but also very useful for anyone seeking online "ink" and high Google News search engine listings — details How Search Engine Watch Grew Google News Traffic by 300%. Most any Webmaster or PR pro can apply many of the techniques to achieve better results in news search engines. A Better Way to Handle Publicly Tweeted ComplaintsBusiness WeekWhen the public "mention" is a complaint, it affects corporate reputation — and that crosses over from "customer service" to "corporate public relations". The way most companies are handling online customer complaints is damaging corporate reputation — and, even worse, creating perverse incentives according to A Better Way to Handle Publicly Tweeted Complaints when tweeted complaints get better, faster reactions than calls to customer service centers. Giving squeaky tweeters the grace creates powerful incentives for customers to complain publicly and further mar your corporate or brand reputation. Is Your Company Social Media Ready for a PR CrisisClick ZWhat does your company have to do to be ready for a social media crisis? Check out the plan outlined in Is Your Company Social Media Ready for a PR Crisis. Like a hospital's disaster readiness plan and drill, preparing for a social media crisis takes advanced planning and practice. Question #1: Who's in charge? The Power of Word of Mouth Marketing [Infographic]PR SquaredCreated by the Word-of-Mouth Marketing Association, The Power of Word of Mouth Marketing infographic assembles selective data to prove the effectiveness of social media and other forms of word-of-mouth marketing. About the Public Relations-Defined InitiativePRSAMany articles have appeared About the Public Relations Defined Initiative of PRSA. This version comes directly from the PRSA. Even granting the need to define or redefine a profession, the only way to submit your ideas is by using a fill-in-the-blanks Definition of PR Submission Form that allows absolutely no leeway for original thought. In other words, conform to our preconceived notion of the definition or don't bother submitting your ideas. Good grief! How to Write a Winning ProposalCBS Money WatchSuccessful new business proposals are the heartbeat of PR and marketing agencies. How to Write a Winning Proposal presents a proven formula for structuring successful proposals for most any type of business. The Secrets of the Best PR Pitch I Ever ReceivedCommpro.BizThe art of the PR pitch is the subject of The Secrets of the Best PR Pitch I Ever Received. Read it. Adapt it. Success! (If only.) 40 Useful Things to Share on FacebookAdam VincenziniIf you're at a loss of what to post next on your corporate Facebook page, consult 40 Useful Things to Share on Facebook for some good ideas — and then keep it handy for future reference. 10 F.r.e.e Ways to Track All Your PasswordsStepcase LifeHackRecently, having endured the trauma of forgetting my password to a bank account because the bank had earlier insisted I change the passwords and wouldn't let me use any of my standard passwords, I found most helpful 10 F.r.e.e Ways to Track All Your Passwords. You need remember only one master password that only you know and it gives you access to all your other passwords. Also take a look at 25 Worst Passwords of 2011 in Mashable. If you're using something similar, it's time to change your password. 
PR Meetings, Seminars, White PapersF.R.E.E. Webinar — The Eight Techniques of the New PR Champion, sponsored by Vocus, will be held on December 7 at 2pm ET. Webinar — New Rules for Successful Media Pitching, sponsored by Bulldog Reporter, will be held on December 16 from 1pm-5pm ET. Cost to attend is $695. Register by December 5 and save $100. Meeting — The Social Media Results Conference, will be held November 29, in London. Ticket prices start at £599 + VAT. Meeting — Best Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 — December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745. Meeting — Social Media for PR and Corporate Communicators Conference, sponsored by Ragan Communications, will be held February 14 — 16 in Las Vegas, NV. The cost to attend for members is $945 and the cost for non-members is $1,195. Meeting — Marketing Optimization Summit, sponsored by eMetrics, will be held March 4-9 in San Francisco, CA. Cost to attend is $3,700. Early bird rates are also available. 
PR & Marketing Job OpeningsThe listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Best of Previous IssuesDetermining Your Media Monitoring NeedsPrint News Monitoring Vs. Online News Monitoring Broadcast Monitoring for TV & Radio News Selecting a Social Media Monitoring Service F.r.e.e & Low-Cost News Release Distribution Services
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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