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Media Monitoring Newsletter Archives

What Trump's Surprise Election Victory Means for PR & Marketing

November 2016 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
November 2016 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
What Trumps Surprise Election Victory Means for PR & Marketing
Image source: Wikipedia
Donald Trump's shocking election victory exposes the diminishing influence of traditional media and the newfound power of social media, experts say. It also reveals weaknesses of traditional market research and the accuracy of social media measurement. Read More »
Should PR & Marketing Learn to Speak Emoji?
The introduction of emoji URLs highlights the growing popularity of the symbols as more consumers and brands communicate with emoji. They are a communications tool that cannot be ignored. Shrewd organizations will either embrace the symbols or at least monitor how their audiences and competitors are using them. Read More »
Customer Support: An Unrealized Social Media Opportunity
Image source: GRMtech
Relatively few companies place a priority on using social media for customer support. That opens a significant competitive advantage for organizations willing to monitor social media channels and quickly address customers' comments and solve their problems. Read More »
How Major Brands Repurpose Videos across Social Media Networks
Successful video marketing now requires understanding the varying formats, styles and lengths of video segments on the many different social media networks. As online video becomes more popular, leading brands and savvy marketers recognize that repurposing videos necessitates editing them to meet preferences of networks' different audiences. Read More »
Marketing Analytics Challenges to Overcome: Seeking Data Perfection & Using Too Many Metrics
Some marketers commit the mistake of seeking perfection in their data. Leading marketers realize that there will always be gaps in data connecting people, channels and devices. Even without perfect data, focusing on a few select marketing metrics connected to key financial goals can uncover valuable insights that will resonate with executives. Read More »
New Research Reveals Secrets to Achieving Greater PR Success
Most consumers and B2B professionals say they'll visit a company's website because of earned media placements, surveys show. However, a high percentage must see several news mentions. The survey results show that effective PR requires an ongoing effort with repeated earned media mentions, not one-shot news releases. Read More »
Most Viewed from Previous Issues
7 Steps to Develop Successful Influencer Marketing Campaigns
Image source: Digital Influencer
Influencer marketing can supercharge your PR and marketing campaigns. Successful influencer marketing requires more than simply spotting and contacting people with large social media followings. Here's a methodology that works well. Read More »
The Problem of Fake News Stories and How to Contain Them
The spread of fake news that gained traction during the campaign shows no sign of slowing. As a result, corporations and nonprofits may become increasingly susceptible to bogus news reports. Constant vigilance through media monitoring can help organizations spot fake news stories at the onset of publication and before they spread on social media. Read More »
Other Articles to Help You
The New Yorker
Culpwrit
The New York Times
Social Media Examiner
The Measurement Advisor
Wired
Wall Street Journal
Conferences and Webinars
Webinar: Harness the Power of Social Media to Drive Business Results, Nov. 29 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: How to Effectively Leverage the Power of Mom Influencers, Nov. 30 at 12 p.m. Sponsored by WOMMA.
Conference: PR Daily World Conference at The Associated Press, Dec 5-6. Presented by Ragan's PR Daily. Standard price $995.
Conference: PR News' Media Relations Conference & Snapchat Boot Camp, Dec. 8 at the National Press Club in Washington D.C. $1740 for PR News Pro Subscribers.
Conference: All About Mobile Virtual Conference & Expo, Dec. 8 from 10 a.m. to 4:30 p.m. Presented by Target Marketing. Free.
Workshop: Crisis Social Media When "It" Hits the Fan, Dec. 9 at the PRSA Professional Development Center, New York, NY. Sponsored by the PRSA. $615 for members.
Conference: Marketing Nation Summit, April 23 to26 at Moscone West, San Francisco. Presented by Marketo.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications Manager - City of Houston, Houston, TX
Communications Manager - UMass Boston Gerontology Institute, Boston, MA
Director of Communications - Virginia Tech, Blacksburg, VA
Director, Communications & Marketing - American Heart Association, Nashville, TN
Media & Communities Manager, North America - Pearson, Washington, DC
B-to-B PR / Social Media Account Manager - Stein IAS, New York, NY
Marketing Positions
Director of Marketing - National Council of La Raza, Washington, DC
Social Media Analyst - C-4 Analytics, Saugus, MA
Marketing Business Analyst - Talentburst Inc., San Francisco, CA
Digital Marketing Analyst - EVR Advertising, Manchester, NH
Online Marketing & Social Media Manager - Carved, Elkhart, IN
Social Media Manager - Billy Casper Golf, Reston, VA
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Quote of the Week
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"The No. 1 Reason Why PR Gets No Respect: Stupid Metrics"
Katie Paine
The Measurement Advisor
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Quote of the Week
Factoids of the Week
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More than 80% of adults in the UK now use emoji in their text messages. (TalkTalk Mobile)Tweet this!
Only 21% of businesses cite customer support as a reason they use social media. (Buffer)Tweet this!
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CyberAlert Services
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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