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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
December 2010: Issue 1

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best PR Articles of the Month
  Top 10 Must-Have Apps for the iPhone and Some Runners-Up
  Top 10 Ways to Make a Website Customer Centric
  Top 10 Commonly Confused Words, Vo1. 1 & 2
  Top 10 Communication Tips of the Year
  Top 10 Tips for Responding to Negative Comments
  6 Ways Marketers Can React in Real Time to Social Media Search Results
  Tools to Help Companies Manage Social Media
  The Year's Biggest Corporate Blunders
  Fascinating Social Media Facts of the Year 2010
  How to Calculate the ROI of Your Social Media Campaign
  Saying You're Sorry to Save Your Social Media Hide
  Removing Pages from Google: A Comprehensive Guide for Content Owners
  Deadly Spin
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
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This seems to be the time of year for Top 10 lists. Herewith, a few worthwhile Top 10 articles for PR and marketing professionals.

Top 10 Must-Have Apps for the iPhone and Some Runners-Up

New York Times
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In the past two years, there's been a notable shift among PR professionals from Blackberry to iPhone as the smart phone of choice, largely because of the immensely useful range of applications. For iPhone converts, Top 10 Must-Have Apps for the iPhone, and Some Runners-Up offers a well-selected group of applications to make your business life easier and your social life more fun.

Top 10 Ways to Make a Website Customer Centric

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With the public relations department more and more serving as the "point" for the corporate website, it's often useful to consider how the goals of different corporate functions can be fulfilled on the website. An effective corporate website must have a wider view than the "public relations" perspective. Top 10 Ways to Make a Website Customer Centric offers in-depth analysis of how to examine website goals and conform them to the varied corporate interests.

Top 10 Commonly Confused Words, Vo1. 1 & 2

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Flaunt vs. Flout; Affect vs. Effect; Fewer vs. Less; Flounder vs. Founder. In Top 10 Commonly Confused Words, Vol. 1, Merriam-Webster examines common mistakes made by even skilled writers and editors. Commonly Confused Words Vol. 2 examines even more confusing choices including: flush out vs. flesh out; complement vs. compliment; proceed vs. precede; than vs. then; discrete vs. discreet (that's the one that tripped me up). Few writers will get them all right. Go ahead, challenge yourself — and most of all, remember the distinctions.

Top 10 Communication Tips of the Year

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Top 10 Communication Tips of the Year is not the usual boilerplate. It contains some offbeat, but valuable insights on communications for public relations and marketing professionals. My favorite is not one of the headlines: You don't need the media to capture the public's attention.

Top 10 Tips for Responding to Negative Comments

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Pune Dracker, Director, Content & Editorial Services of ASPCA offers Top 10 Tips for Responding to Negative Comments — starting with the admonition that there's no one right way to do it and ending with "don't take it personally." In between are some level-headed approaches to manage criticism in the comments section of your website.

That's the end of the Top 10 articles for this issue. There are more worthwhile recent articles below. But, first, a message from our sponsor…. spacer
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6 Ways Marketers Can React in Real Time to Social Media Search Results

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When you are marketing a social media phenomena like Activision's Call of Duty: Black Ops, you're going to face some pressing issues in managing social media comments and how they affect search engine results. 6 Ways Marketers Can React in Real Time to Social Media Search Results analyzes how to manage an "over the top" social media response. The article provides valid guidance on how to prepare for and manage social media as part of a major product launch.

Tools to Help Companies Manage Social Media

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The proliferation of content in social media is becoming a management nightmare for many companies. Tools to Help Companies Manage Social Media provides something more than just examining software or online tools. It looks at the fundamentals of what you need to do — like meeting compliance regulations by properly storing all published material.

The Year's Biggest Corporate Blunders

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If they assembled this article on Dec. 31, there would likely be at least one different name on this list of The Year's Biggest Corporate Blunders that includes BP, Toyota, J&J, Goldman Sachs — the companies that make most all this year's blunder lists — but this list also includes Google, Apple and Facebook.

Fascinating Social Media Facts of the Year 2010

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If you like trivia and you're involved in social media, Fascinating Social Media Facts of the Year 2010 provides all sorts of grist about blogs, Facebook, YouTube, Linked-In, Wikipedia, and Foursquare — much of it quite interesting, though in the end probably not terribly useful.

How to Calculate the ROI of Your Social Media Campaign

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Maintaining that most companies aren't doing an effective job of measuring social media efforts, How to Calculate the ROI of Your Social Media Campaign differentiates quantitative, qualitative and ROI metrics — and focuses on lifetime value of a customer to measure ROI for social media.

Saying You're Sorry to Save Your Social Media Hide

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Why is it so hard for companies to apologize? Saying You're Sorry To Save Your Social Media Hide looks at recent social media case studies to examine how an apology can reduce damage to corporate reputation. Oftentimes, apologizing can be beneficial — even if lawyers counsel you against it.

Removing Pages from Google: A Comprehensive Guide for Content Owners

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There comes a time in the life of every company when it would really rather not have certain information on their corporate web site appear in Google search results. Removing Pages from Google is a step-by-step guide on how you go about keeping site content out of the Google index and, if necessary, removing pages from the Google search results. Save it. Someday you'll likely need it.

Deadly Spin

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In this blog post, Richard Edelman condemns Wendell Potter, author of the book Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans, for his critique of PR, and specifically for his criticism of Edelman's agency.


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PR Meetings, Seminars, White Papers

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E-philanthropy: The best tool for hospital fundraising success, a webinar sponsored by Ragan Communications, will be available on December 2 from 2pm to 3:15pm Central time. The cost for this webinar is $99.

Social Media and New Media PR Master Class, sponsored by PRSA, will be held December 3 in New York City starting at 9am Eastern time. The cost for this seminar is $545 for members and $645 for non-members.

2010 Corporate Writers and Editors Conference, sponsored by Ragan Communications, will be held at the University of Chicago's Gleacher Center on December 7. The cost for the conference is $645 for members and $745 for non-members.

PR Boot Camp, sponsored by PRSA, will be held December 7 - 8 in New York City. The cost for this two-day seminar is $745 for members and $845 for non-members.

B2B Technology Social Media PR: Best Practices Workshop, sponsored by Bulldog Reporter, will be available December 10 from 1pm to 5pm Eastern time. The cost for this workshop is $495.

2010 International Social Media for Communicators Summit, presented by Ragan Communications and hosted by SWIFT, will be held December 15 and 16 in La Hulpe, Belgium. The cost for the two-day summit is $699.

PR Measurement Metrics: The New Global Standards, a webinar sponsored by PRSA, will be held December 16 beginning at 2pm Central time. There is no cost to attend the webinar, but you must register in advance.

Media Training Boot Camp, sponsored by PRSA, will be held on February 4, 2011, in New York City. The cost for this seminar is $999 for members and $1,099 for non-members.

4th Annual Social Media for PR and Corporate Communications, sponsored by Ragan Communications, PR Daily and PRSA, will be held at the University of Nevada Las Vegas February 15 - 16, 2011. The cost for this two-day seminar is $945 for members and $1195 for non-members.

Advanced Writing & Editing 2011, a seminar sponsored by Ragan Communications, will be held February 24, 2011, in Toronto, Canada. The cost to attend the seminar is $595 for members and $745 for non-members.


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PR & Marketing Job Openings


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Best of Previous Issues

Free and Low-Cost News Release Distribution Services
Questions to Ask When Choosing a Media Monitoring Service
2011 PR Grants Available for Not-for-Profit Organizations Worldwide


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