This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Monitoring Library
Media Monitoring News Archives
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Media Monitoring News December 2010: Issue 3 Best PR Articles + PR Job Openings & Meetings 
F.r.e.e Media Monitoring Service: PR Grants Available to Not-for-ProfitsCyberAlertJust a final reminder that CyberAlert offers PR grants of f.r.e.e media monitoring service for one year to a minimum of 15 not-for-profit organizations. The application for PR Grants must be submitted by December 31. Wikileaks and the New Corporate Disclosure CrisisForbesBy leaking secret foreign affairs cables and documents, Wikileaks caused a worldwide uproar and a Congressional investigation. Wikileak's stated intention is to leak corporate documents as well. Wikileaks and the New Corporate Disclosure Crisis is the most thorough article available on the issues of security of corporate documents and crisis management in the event of leaks. Must reading for all corporate PR and marketing professionals. Social Media and Numbers — Why They Don't MatterSocial Media TodaySocial media is often misrepresented by numbers, contends Elliot Volkman in Social Media and Numbers — Why They Don't Matter. He says you can ignore numbers for followers, website traffic, Facebook friends, community members, blog subscribers, etc. The only number that counts is power users. These are the the people who continue to return to your site, contribute regularly and bring in their friends to add to the discussion. It's unique and provocative view of social media measurement. Story Telling for BusinessChris BroganAdvertising has long known that stories sell better than mere information. PR not so much. In Story Telling for Business, Chris Brogan explains what stories are, how to identify and develop them, and how to weave them into a public relations program. Preview: character and themes are vital. The Best and Worst Measurement Products of 2010The Measurement Standard (K. D. Paine)The hyper-opinionated Katie Paine holds back nothing in her assessment of The Best and Worst Measurement Products of 2010 in her always-worthwhile blog The Measurement Standard. With her insight, you'll know what products to avoid and which to assess more closely.
Who Owns Your Company's Social Media StrategyClickZLiana Evans maintains that rather than letting one single department handle your social media marketing efforts, companies should be pulling in employees with the skill sets from all areas of your company to make up your social media marketing team or task force in Who Owns Your Company's Social Media Strategy. Marketing, public relations, customer service information technology all have valuable perspectives and roles in formulating and implemeting a social media strategy. Socially Awkward MediaA. T. KearneySocially Awkward Media reports on a study by A.T. Kearney that analyzes the Facebook performance of Interbrand's Top 50 Global Brands. According to the study, traditional marketers are so bad at understanding social networks that many have all the confidence of awkward teenagers at their first school dance. They're just not engaging or connecting. The Five Worst Ways to Save Money on PRBridgeBuzz (Bridge Global Strategies)Hopefully, the economy is beyond the point where corporate budget cutting is rampant, but if you're facing the need to cut PR costs The Five Worst Ways to Save Money on PR explains how not to do it. Malcolm Gladwell is Wrong — Social Media IS RevolutionaryClick Z (Eric Qualman)Malcolm Gladwell, author of The Tipping Point and Outliers wrote a short article for The New Yorker entitled "Why the revolution will not be tweeted", expressing his skepticism on the power of social media as a tool in social activism. Eric Qualman obviously disagrees in Malcolm Gladwell is Wrong — Social Media IS Revolutionary. The 2010 Top 10 of the Measurement StandardThe Measurement Standard (K. D. Paine)Katie Paine gives you a list of best articles on measurement of 2010 in The 2010 Top 10 of the Measurement Standard including Katie's own checklists — extraordinarily useful tools when you are initiating projects. Your Holiday Gift Guide to Measurement BooksThe Measurement Standard (K.D. Paine)The Measurement Standard gets a trifecta this month with a third article entitled Your Holiday Give Guide to Measurement Books, a superb list of recently-released books on measurement, social media and public relations. 13 Twitter Chats for #PR ProsHigher & HigherSocial media has certainly improved the ability to network professionally, but finding the places to "meet" can be time-consuming and frustrating. 13 Twitter Chats for #PR Pros identifies worthwhile points of contact to connect and communicate with PR specialists, to build relationships and a professional network, and to learn emerging trends. Why PR Is So MisunderstoodEzineMarkIn spite of an advertising-littered layout and some stilted writing, Why PR Is So Misunderstood is worth reading (especially by prospective clients of PR agencies) for its perspective on the need for a strategic PR plan. When It Comes to Marketing, Twitter Destroys FacebookBusiness InsiderWhere should you invest your social media budget? When It Comes to Marketing, Twitter Destroys Facebook provides some really interesting data on Twitter and Facebook. Reputation Management in the Age of Collaboration1 to 1 MediaWhat can companies do to rebound when their brand or industry reputation is tarnished, even if it's out of their control? You have to register to see the Reputation Management in the Age of Collaboration, but the article is worthwhile and being on the e-mail list for 1 to 1 and the insights of Jeremy Pepper and his crew is not such a bad thing. Funniest Commercials of 2010Gawker.TVJust for fun, check out Funniest Commercials of 2010. Maybe it was the continuing recession, but 2010 was definitely not a banner year for humor in commercials. 
PR Meetings, Seminars, White PapersB2B Social Media Boot Camp, a one day seminar sponsored by PRSA, will be held January 21, 2011, in New York City. The cost to attend this seminar is $650 for members and $750 for non-members. Media Training Boot Camp, sponsored by PRSA, will be held on February 4, 2011, in New York City. The cost for this seminar is $999 for members and $1,099 for non-members. 4th Annual Social Media for PR and Corporate Communications, sponsored by Ragan Communications, PR Daily and PRSA, will be held at the University of Nevada Las Vegas February 14 — 16, 2011. The cost for this two-day seminar is $945 for members and $1195 for non-members. If you pre-register before January 7, 2011, you can save $200! Advanced Writing & Editing 2011, a seminar sponsored by Ragan Communications, will be held February 24, 2011, in Toronto, Canada. The cost to attend the seminar is $595 for members and $745 for non-members. Corporate Reputation Risk & Management Conference, sponsored by Marcus Evans, will be held February 24 — 25, 2011, in Miami, FL. The cost for this conference is $2,500.00. PR Measurement Conference, sponsored by PR News, will be held on March 1, 2011, in Washington, DC. The cost to attend is $795 if you register before February 25, 2011.
PR & Marketing Job Openings
Best of Previous IssuesFree and Low-Cost News Release Distribution ServicesQuestions to Ask When Choosing a Media Monitoring Service 2011 PR Grants Available for Not-for-Profit Organizations Worldwide
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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