Well, it's finally happened. An issue of Media Monitoring News that's almost entirely concentrated on social media — monitoring, measurement and best practices. Just for fun, we caught the end of the year holiday season, and tossed in some great gifts for businesswomen and the 10 best commercials for 2011.
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December 2011: Issue 1
22 Social Media Alerts Your Business Should Be UsingSocial FreshWhat should a business monitor in social media? 22 Social Media Alerts Your Business Should Be Using suggests, well, 22 different types of key words to monitor in three main categories: your company, industry, competition. We certainly agree with the categories. But, we respectfully disagree with the list of 22 "things" to monitor. Look for a CyberAlert blog post next week on how to construct a comprehensive keyword query list that avoids duplications and irrelevant hits. Corporate Social Media StrategyClickZSocial media cut across many corporate functions including marketing, public relations, customer service, investor relations, and more. Where in a company should control over social media reside? That's the question that Corporate Social Media Strategy examines. Where should responsibility reside? Should it be a separate department? An interesting examination of where social media best fits in the corporate structure. Best Practices for Social Media ResearchGreen BookBest Practices for Social Media Research proposes three best practices for leveraging and measuring communications with your consumers through social media. First, don't focus on the "buzz" sites. Second, look beyond the numbers. Finally, gather only what you really need. Crux: use social media to gain insight, not data. An Approach to Social Media Monitoring and Measurement Based on the Spectrum of Online RelationshipsSlideShareSocial Media Monitoring and the Spectrum of Online Relationships depicts depths of online relationships in concentric radiating circles ranging from unaware to advocacy and mere exposure to active engagement. It also presents a mathematical formula for media monitoring and measurement. We haven't figured out what it means. We hope you do. Let us know, would you? It's important, we think. 10 New Google Analytics Features You Need to Start UsingMashableRachael Gerson of Seer Analytics reviews the 10 New Google Analytics Features You Need to Start Using including Dashboards, Real Time Data, Engagement, Visitor and Goal Flow Visualization, Event Tracking and Multi-Channel Funnels. On the same subject with a few different perspectives, take a look at Measuring Your Social Media Success with Google Analytics by Dream Grow. A Commonsense Framework of Social Media MeasurementZoetica MediaThis white paper from the commercial analytics company Zoetica Media is exactly what it says it is: A Commonsense Framework of Social Media Measurement in four parts. Make sure you use the + tool to increase the size of the page for readability. Metrics for Social Media ROISocial Media TodayAt the pace of change today, one would think that the measurement of social media is already settled. Not. There's actually little consensus and quite a lot of controversy on what to measure and how to measure it. Metrics for Social Media ROI looks at the five basic requisites in analyzing and measuring social media. But how? 15 Ways to Bring Social Media to EventsSocial Media ExaminerOnly a year or so ago, conferences introduced the screen at the front of the room with the constantly changing Twitter stream about the event. Now, social media have superceded traditional ways PR and marketing folks promote events. 15 Ways to Bring Social Media to Events takes a comprehensive look at innovative ways to integrate social media into both the promotion program and the event itself. 2012 Social Media Business TrendsNetworking Exchange BlogSocial media is rapidly transforming into social business. How do you conduct social business? A cross-section of "influencers" in social media expounds on 2012 Social Media Business Trends including applications for brands, customer service, crowd-sourcing, and PR. 5 Reasons Your Business Should Be BloggingSocial Media ExaminerBy writing a well-organized and thoughtful blog, you can become recognized as an expert ("the trust agent") in your field - and that will benefit your business. That's just one of the 5 Reasons Your Business Should Be Blogging. Sniffing Out Social Bots: The Combustive Potential of Social-Media Based AlgorithmsForbesTweets have replaced news headlines as the up to the second source of current information. Algorithms monitoring social media feeds to gauge market sentiment and act upon news could instantaneously trade billions of dollars worth of stock, causing the value to plummet or soar. The Combustive Potential of Social-Media Based Algorithms examines the implications of utilizing algorithms to monitor and mine social media for market-moving information. What are the implications? Can algorithms predict market sentiment based on social media? The issue is on a short fuse. 40 Useful Things to Share on FacebookComms CornerWhen you're at a loss on what to post, refer to 40 Useful Things to Share on Facebook - all calibrated to make your online presence more interesting. The most relevant: share interesting or provocative opinions in well-written epistles. 12 Things You Didn't Know Facebook Could DoNew York TimesSo you're a Facebook guru, are you? 12 Things You Didn't Know Facebook Could Do is a "how to" on the more exotic features of Facebook. How many did you know? Which are useful for you to adopt? 9 Tips for a Successful Facebook PresenceRagan's PR DailyWritten by Jim Belosic who heads a company that builds commercial pages for Facebook (so watch for the plug), 9 Tips for a Successful Facebook Presence serves up sound advice on creating content that will attract fans. The 10 Best Commercials of 2011AdweekMany come from Europe, but are embedded in the article for viewing. It's heavy on automotive advertising, but watching The 10 Best Commercial of 2011 from companies like Volkswagen (remember that one in the Super Bowl), Snickers, Nissan, and some companies you never heard of, will likely get your creativity juices flowing as they show off exceptional story-telling skills. 10 Great Gift Ideas for Women in BusinessForbes'Tis the season. 10 Great Gift Ideas for Women in Business recommends top-of-the-line gifts that appeal to "women in business" - and not necessarily executives. Do you think anyone will write an article for gift ideas for men in business? If they did, it would have many of the same gifts. Just add golf accessories, tickets to sports events, and beverages. 
PR Meetings, Seminars, White PapersWhitepaper — Using Measurement to Win New Business and Grow PR Programs, sponsored by Wallop! OnDemand. Includes findings from their 2012 PR Measurement and Expectations survey. Webinar — New Rules for Successful Media Pitching, sponsored by Bulldog Reporter, will be held on December 16 from 1pm-5pm ET. Cost to attend is $695. Meeting — Social Media for PR and Corporate Communicators Conference, sponsored by Ragan Communications, will be held February 14-16 in Las Vegas, NV. The cost to attend for members is $945 and the cost for non-members is $1,195. Meeting — Marketing Optimization Summit, sponsored by eMetrics, will be held March 4-9 in San Francisco, CA. Cost to attend is $3,700. Early bird rates are also available. 
PR & Marketing Job OpeningsThe listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Best of Previous IssuesDetermining Your Media Monitoring NeedsPrint News Monitoring Vs. Online News Monitoring Broadcast Monitoring for TV & Radio News Selecting a Social Media Monitoring Service F.r.e.e & Low-Cost News Release Distribution Services
Today's Best Media Monitoring ValueNo per clip fees. No annual contract required. Get Better Results Than Doing It Yourself — And Rid Yourself of a Tiresome Chore. 
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