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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin December 2011: Issue 4
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In our last issue of Media Monitoring News for the year, we highlight CyberAlert's own PR Grants program which offers news and social media monitoring for one year at absolutely no cost to at least 15 charitable (not-for-profit) organizations in health, education, child and family services, and the environment. The online application takes less than 10 minutes to complete. Apply today! (And please pass the word to your colleagues in not-for-profit organizations.)
    Featured articles this week focus on what CEOs need to know about PR and social media. Articles include "The PR Factor 2011" and "The CEO's Guide to Social Media in 2012".
    For some end-of-year fun, we feature the TopYouTube Spots in 2011 and corporate jargon to be banished from PR and marketing in 2012.
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Happy New Year! Wishing Success To All in 2012
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Table of Contents
Best Recent PR & Marketing Articles
  CyberAlert Offers F.r*e.e Media Monitoring to Not-for-Profits
  Why Businesses Can No Longer Ignore Monitoring Social Media
  The PR Factor 2011: Leading Today's Marketing Conversations
  7 Reasons to Rethink Your Blogging Strategy: New Research
  A CEO's Guide to Social Media in 2012
  10 Cool Social Media Monitoring Tools
  Measuring Social Media Successfully: A Few Tricks and Tips
  5 Killer Facebook Marketing Infographics
  The 25 Best Social Media Books of 2012
  7 Tips for Managing Social Media from McDonald's
  Top 20 Ways Clients Annoy PR Pros
  Ads That Entertain: YouTube's Top Spots in 2011
  The Worst Corporate Jargon Offenders
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Application Deadline Extended to January 9
CyberAlert Offers F.r*e.e Media Monitoring to Not-for-Profits
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CyberAlert, Inc. has extended the deadline to January 9 for not-for-profit organizations to apply for one of the Company's 2012 PR grants. Each grant consists of one year of online news and/or social media monitoring service at absolutely no cost. More information and a simple and secure grant application are available online at https://secure.cyberalert.com/grantsX.html. Apply now!

CyberAlert plans to award PR grants to a minimum of 15 non-profit and philanthropic organizations for 2012. Any type of organization in the U.S. or worldwide that provides charitable services is eligible for the grant. The retail value of the free media monitoring service for one year ranges from $3,000 to $4,500.

More information is available at http://www.cyberalert.com/prgrants.html.

Why Businesses Can No Longer Ignore Monitoring Social Media

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Written from a market research perspective, Why Businesses Can No Longer Ignore Monitoring Social Media cites three key reasons to monitor social media: the power of word of mouth, the growth in reach and influence by social media, and the value of social media in yielding insights for marketing and PR. The article includes an informative infographic from ClosingBigger.net on principles and tactics of listening to the masses. "Get with the program and listen…make the resolution to listen in 2012", it concludes.

The PR Factor 2011: Leading Today's Marketing Conversations

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Developed by the Council of Public Relations, this 16-page insert examines the role of public relations in brand initiatives and integrated marketing campaigns. The lead story of The PR Factor 2011, takes a panoramic look at general trends in public relations, with special emphasis on firms' increasing orientation toward idea generation and creativity ("The Big Idea"), as well as the 10 things you need to know about digital media in 2012. Other stories look at the diverse and nontraditional new talent public relations firms are hiring and the ways firms are helping to solve clients' corporate social responsibility issues.

7 Reasons to Rethink Your Blogging Strategy: New Research

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Among the most important of social media tools, blogs have seen steady progress in numbers and influence according to graphs examining the demographics of blogs and bloggers in 7 Reasons to Rethink Your Blogging Strategy. The article delineates the five types of bloggers and their growing influence on and engagement with marketing and public relations. Bottom line: brands and corporate PR must now engage with bloggers to extend reach and credibility of their messages.

A CEO's Guide to Social Media in 2012

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Senior executives recognize the surge in social media, but struggle to get a grasp on what to do about social media opportunities. A CEO's Guide to Social Media in 2012 asks and answers the questions CEOs ask most frequently, and offers predictions on the direction of social media in 2012.

10 Cool Social Media Monitoring Tools

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10 Cool Social Media Monitoring Tools offers thumbnail assessments of 10 idiosyncratically chosen software tools to monitor and measure social media mentions of corporate and brand names. The list includes built-in measurement tools for Facebook, tools for Twitter and the beta Google Analytics social tracking tools.

Measuring Social Media Successfully: A Few Tricks and Tips

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How to effectively measure social media is one of the most frequently asked questions by PR and marketing pros. Measuring Social Media Successfully: A Few Tricks and Tips examines a number of key categories to measure: engagement, influence and share of voice — and suggests general approaches to measure each.

5 Killer Facebook Marketing Infographics

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5 Killer Facebook Marketing Infographics is absolutely chock full of useful information about marketing on Facebook including, Jeff Bullas's thoughtful introduction to the infographics. Some revelations
  • 93% of Facebook users share shopping suggestions
  • Brands are only responding to 50% of brand page posts
  • 80% of users who received a response to their post made a purchase as a result of the interaction
As a marketing and PR medium, Facebook can no longer be ignored, despite the misgivings of senior management

The 25 Best Social Media Books of 2012

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If you're going on an end-of-year hiatus to a deserted island, take along a few of The 25 Best Social Media Books of 2012. The selections are superb! Our recommendations: the books by Guy Kawasaki, Brian Solis, Jason Falls, Paul Gillin and Katie Delahaye Paine.

7 Tips for Managing Social Media from McDonald's

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Learning from pros who have weathered the dangers and taken advantage of the opportunities of social media since the beginning is the most effective way to learn, and that's exactly what 7 Tips for Managing Social Media from McDonald's offers with great strategies from Rick Wion, director of Social Media at McDonald's. One key piece of advice: use different strategies for different platforms. Other insights: entertain people and have some personality. Afterthought: try to imagine the difficulty of sorting useless chatter about McDonald's ("going to", "meeting at", "went to") in social media from posts that offer real market insight.

Top 20 Ways Clients Annoy PR Pros

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How many of the Top 20 Ways Clients Annoy PR Pros have you personally encountered? Written by a PR pro, the article is intended to send a message to clients about attitudes and behaviors that irritate their PR operatives — and to maybe reduce the incidence. The problem is that the clients probably won't read the article. PR pros certainly will read it — and cheer! At least you'll know you aren't alone in dealing with the uninformed and extravagant requests of some clients.

Ads That Entertain: YouTube's Top Spots in 2011

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Annual review articles are often boring and uninformative. Ads That Entertain: YouTube's Top Spots in 2011 is great fun! The top ads demonstrate the power of creativity, risk-taking, and connecting to other current events. You'll love them all — some more than others. Notice that at least one of the top spots doesn't use high-cost production values or celebrities — yet still rates in the Top 10. In the end, good ideas triumph.

The Worst Corporate Jargon Offenders

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Corporate jargon, rampant in meetings and hallways, should go missing from formal corporate communications. The Worst Corporate Jargon Offenders cites 18 insidious phrases to be banished from all communications issued by the public relations and marketing departments.


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PR Meetings, Seminars, White Papers

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MeetingSocial Media for PR and Corporate Communicators Conference, sponsored by Ragan Communications, will be held February 14-16 in Las Vegas, NV. The cost to attend for members is $945 and the cost for non-members is $1,195.

MeetingMarketing Optimization Summit, sponsored by eMetrics, will be held March 4-9 in San Francisco, Ca. Cost to attend is $3,700. Early bird rates are also available.

MeetingPR Measurement Bootcamp, sponsored by Ragan Communications, will be held on March 12 in New York, NY. The price to attend for member is $495 and the cost for non-members is $645.


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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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