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Media Monitoring Newsletter Archives

CyberAlert LLC Introduces New Media Measurement Dashboard, Rebrands as Glean.info

December 2016 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
December 2016 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
CyberAlert LLC has completely revamped and upgraded its media monitoring and measurement services and rebranded itself as Glean.info (http://www.glean.info). The company changed its brand name to Glean.info because the term "cyber" has become associated with computer hacking. The totally new Glean.info online media measurement dashboard integrates all earned, owned and social media and features dozens of new metrics and a very easy to use interface. Its major benefits include comprehensive social media coverage and metrics with the ability to customize metrics. Glean.info also makes it easy to produce executive newsletters and offers the optional use of well-trained human analysts to assess media mentions for sentiment and key messages. The new service features low costs with no long-term contracts. Glean.info offers a 14-day free media monitoring trial.
CyberAlert LLC Introduces New Media Measurement Dashboard, Rebrands as Glean.info
Whats the Most Cost-Effective New Way to Promote Marketing and PR Content? Youll Be Surprised
Online marketing experts call social media advertising one of the most — and perhaps the most — effective new marketing strategies to promote content. The precise targeting capabilities of advertising on social media can help brands rise above the sea of content and gain attention. Read More »
How to Monitor & Measure Media & Consumer Opinion during a PR Crisis
Determining what to monitor and measure is an absolute requisite to manage a PR crisis as well as to identify emerging crises. Selecting the right keywords and metrics enables the organization to respond effectively to the crisis and to learn how well it is weathering the storm of negative news and social media commentary. Read More »
How to Create Surveys that Produce Potent Publicity
Surveys offer a powerful tool to publicize and promote your organization. Successful surveys require careful attention to creating the questions and answers, using standardized survey techniques, organizing results into a compelling presentation, following through on media relations, and measuring impact of media placements. Read More »
Dos & Donts of Marketing on Reddit
Although Reddit is a great platform to communicate, make a good name and market your website, it's a tricky platform that calls for a proper strategy without any haphazard marketing techniques. Adhering to the unique culture of Reddit is essential to marketing success. Read More »
Smaller Businesses Struggle to Assess Value of Marketing on Instagram and Other Social Media
Most small businesses don't use Instagram and many don't use any social media channels. However, businesses can successfully promote themselves through Instagram and other networks if they understand the channels, measure results, and adjust marketing activities to use what works best. Read More »
How to Write Photo Captions that Boost Your PR & Marketing Message
Writing photo captions is an essential skill for gaining attention and promoting your brand and its key messages. Because captions often draw more attention than the accompanying article, it's especially important to follow journalistic practices and write succinctly. Read More »
Few Firms Can Measure their Social Media Marketing Performance
Relatively few companies can demonstrate the value of their social media efforts, surveys show. In order to adequately measure the impact of social media marketing and win spending increases, more organizations may increase investments in analytics and social media measurement tools. Read More »
Most Viewed from Previous Issues
Facebook Faces the Measurement Music
News that Facebook miscalculated several metrics probably raised concerns among marketers. The company's forthcoming admissions and efforts to resolve the issues likely calmed fears. Facebook's plans to increase transparency of its metrics may help increase confidence in its measurement practices over the long term. Read More »
As Fake News Creators Begin Targeting Brands, Media Monitoring Rises in Importance
With the election over, creators of fake news have begun targeting brands. False information can inflict substantial damage on an organization's reputation because false posts can spread swiftly on social media. The trend is unlikely to slow despite efforts to counter it. Businesses can protect themselves by monitoring social media and preparing to react quickly in the event of an attack. Read More »
Other Articles to Help You
Wall Street Journal
MIT Technology Review
The New York Times
HubSpot
Institute for Public Relations
Harvard Business Review
Conferences and Webinars
Conference: PR News' Media Relations Conference & Snapchat Boot Camp, Dec. 8 at the National Press Club in Washington D.C. $1740 for PR News Pro Subscribers.
Webinar: How to Get the Most ROI Out of Each Content Marketing Asset, Dec. 8 at 12 p.m. Eastern. Sponsored by MarketingProfs. $129.
Conference: All About Mobile Virtual Conference & Expo, Dec. 8 from 10 a.m. to 4:30 p.m. Presented by Target Marketing. Free.
Workshop: Crisis Social Media When "It" Hits the Fan, Dec. 9 at the PRSA Professional Development Center, New York, NY. Sponsored by the PRSA. $615 for members.
Webinar: Election 2016 & Media Coverage, Takeaways for PR Pros, Dec. 13 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Marketing Nation Summit, April 23 to26 at Moscone West, San Francisco. Presented by Marketo.
Conference: PR Measurement Conference, Feb. 1-1 in Miami, Presented by Ragan's PR Daily. Standard price $995.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
PR Manager - Amazon, Seattle, WA
Communications Specialist - Virginia Tech, Blacksburg, VA
Communications Specialist - Iowa Association of School Boards, Des Moines, IA
Public Affairs Specialist - Office of the Secretary of Defense, Arlington, VA
Director, Communications - The Michael J. Fox Foundation for Parkinson's Research, New York, NY
Public Relations & Communications Manager - Special Olympics Northern California & Nevada, Pleasant Hill, CA
Marketing Positions
Vice President for Marketing & Communications - Washington State University, Pullman, WA
Digital & Website Manager - LEAP Innovations, Chicago, IL
Senior Marketing Analyst - Delphic Digital, Philadelphia, PA
Marketing Analyst - Workfront, Lehi, UT
Marketing Analyst - Bonnier Corp. Winter Park, FL
Social Media Strategist - Glidewell Laboratories, Newport Beach, CA
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Quote of the Week
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"Efficiency is doing things right; effectiveness is doing the right things."
Peter Drucker
Management Consultant and Author
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Quote of the Week
Factoids of the Week
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14% 14% of bloggers promote posts with social media advertising. (Orbit Media Studios)Tweet this!
24% of small business owners use Instagram for marketing. (Manta)Tweet this!
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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© Copyright 2016, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT 06615
Phone: 800-461-7353 ~ Email: Info@CyberAlert.com
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Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

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CyberAlert, Inc.
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert.Inc

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