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Media Monitoring Newsletter Archives

PR Crisis Plans Must Now Include Fake News Attacks

December 2016 Issue #2

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December 2016 Issue #2
Glean.info Media Montoring Newsletter
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Media Monitoring News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Article
PR Crisis Plans Must Now Include Fake News Attacks
Image source: Wikimedia Commons
Phony news reports continue to spread and now victimize even small businesses. PR pros must add monitoring and responding to fake news to their repertoire of skills. The key is constant vigilance and spotting the falsehoods before they spread widely on social media. Read More »

Influencer Marketing Accountability & Measurement to Soar in 2017
Image source: Wikipedia
Expect greater emphasis on accountability and measurement in influencer marketing next year. As influencer marketing budgets grow, upper management will seek more data on how the tactic is impacting sales and ROI. Read More »
Why Bing SEO is Vital - and How to Do It
Image Source: Wikimedia Commons
Organizations would be well advised not to ignore Microsoft's Bing search engine, which also powers Yahoo searches. It runs a significant share of web searches. The good news is that Bing SEO is easier than Google's, its SEO requirements are more transparent, and traffic it sends can bring higher conversion rates. Read More »
Data Collection & Measurement Problems Stymie Down-Funnel Marketing Analytics
Image Source: joethegoatfarmer.com
The most effective marketers track results through the entire sales funnel, not just leads. Pipeline marketing, or focusing on the entire funnel, helps improve ROI. However, many marketers lament the lack of satisfactory measurement. Read More »
How Valuable are PR Pitches to Journalists?
A new survey reveals how valuable PR pitches are to publishers and what they like to see in pitches. Depending on their perspective, PR pros may find the responses disheartening or encouraging. Either way, answers of journalists can help PR pros improve their media pitching practices. Read More »
Tips for Starting PR & Marketing on YouTube
YouTube remains the premier video channel. Especially popular are longer videos that educate customers about products or industry niche. These tips from experts will help get your YouTube PR and marketing efforts started. Read More »
Why Journalists Loathe PR People
Many PR folks exasperate journalists. Fortunately, PR can avoid frustrating the reporters they are pitching and actually gain their respect. Researching publications and being respectful of their time are the most important steps to winning appreciation and media placements. Read More »
Twitter Polls: A Valuable PR & Marketing Tool
Twitter Polls can help businesses obtain consumer feedback, increase engagement and publicize their products. In addition, they can provide PR and marketing with valuable input about what types of content audiences prefer. Although the polls may not be for all brands or all occasions, they are a promotional tactic worth considering. Read More »
Most Viewed from Previous Issues
CyberAlert LLC has completely revamped and upgraded its media monitoring and measurement services and rebranded itself as Glean.info (http://www.glean.info). The company changed its brand name because the term "cyber" has become associated with computer hacking. The totally new Glean.info online media measurement dashboard integrates all earned, owned and social media and features dozens of new metrics and a very easy to use interface. Its major benefits include comprehensive social media coverage and metrics with the ability to customize metrics. Glean.info also makes it easy to produce executive newsletters and offers the optional use of well-trained human analysts to assess media mentions. The new service features low costs with no long-term contracts. Glean.info offers a 14-day free media monitoring trial.
CyberAlert LLC Introduces New Media Measurement Dashboard, Rebrands as Glean.info
Whats the Most Cost-Effective New Way to Promote Marketing and PR Content? Youll Be Surprised
Online marketing experts call social media advertising one of the most — and perhaps the most — effective new marketing strategies to promote content. The precise targeting capabilities of advertising on social media can help brands rise above the sea of content and gain attention. Read More »
Other Articles to Help You
The New York Times
HubSpot
Medium
Target Marketing
GQ
GQ
Conferences and Webinars
Webinar: The Nuts and Bolts of Using Snapchat to Build Your Brand, Dec. 15 from 1 to 2:15 p.m. Central time. Sponsored by Ragan.com. $169.
Conference: Digital Summit & Crisis Management Boot Camp, Huntington Beach, CA. Presented by PR News. All access pass $1,990 by Feb. 3.
Conference: PR Measurement Conference, Feb. 1-1 in Miami, Presented by Ragan's PR Daily. Standard price $995.
Conference: Marketing Nation Summit, April 23 to26 at Moscone West, San Francisco. Presented by Marketo.
Conference: Facebook Leadership Communications Summit, Feb. 3-24, Facebook headquarters, Menlo Park, CA. Presented by PRSA and Ragan Communications. Standard price $1,495.
Conference: Social Media Conference for PR, Marketing and Corporate Communicators, March 27-29 at Walt Disney World. Presented by PRSA and Ragan Communications. Standard price $1,396.
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass $990 through Dec. 30.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications Manager - Harvard Law School, Cambridge, MA
Communications Specialist - LEGOLAND California Resort, Carlsbad, CA
Senior Communications Associate - UCLA, Los Angeles, CA
Public Information Director - Port of New Orleans, New Orleans, LA
Communications & Media Relations Specialist - Feed the Children, Oklahoma City, OK
Communications Manager - Peninsula Humane Society, Burlingame, CA
Marketing Positions
Marketing Coordinator - Benbrook YMCA, Fort Worth, TX
Marketing Analyst - Rover, Seattle, WA
Senior Marketing Analyst - Delphic Digital, Philadelphia, PA
Marketing Data Analyst - Clearfield, Inc., Minneapolis-Saint Paul, MN
Marketing & Communications Manager - University of Idaho, Moscow, ID
Marketing & Facility Manager - City of Pasadena, Pasadena, TX
Social Media Manager - Hearth & Home Technologies, Lakeville, MN
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Quote of the Week
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"In the end, we only regret the chances we didn't take…"
Lewis Carroll
Author
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Quote of the Week
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Factoids of the Week
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48% of marketers plan to increase influencer marketing budgets in 2017. (Linqia)Tweet this!
45% of journalists often or always read PR pitches. (Fractl)Tweet this!
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Ted Talks of the Week
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Roselinde Torres
Leadership Expert
What it Takes to be a Great Leader
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