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Media Monitoring Newsletter Archives

PR Leaders Predict Increased & More Effective Media Analytics in 2017

December 2016 Issue #3

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December 2016 Issue #3
Glean.info Media Montoring Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Article
PR Leaders Predict Increased & More Effective Media Analytics in 2017
Image source: Glean.info
Many PR veterans predict that PR measurement driven by increasingly powerful data analytics dashboards will be the most important trend in public relations in 2017. As companies and PR agencies recognize the advantages of online dashboards for business decision making, PR measurement will win greater funding and professionals with analytical skills will become even more valuable. Read More »

Trumps Attacks Require New PR Crisis Response Methods
Image source: Gage Skidmore
The president elect's penchant for high-profile attacks will change corporate communications and PR crisis management. In the new PR landscape Trump has created, it's imperative for corporate leaders to expand their repertoire of crisis response strategies. Read More »
PR & Marketing Analytics: Resolutions for 2017
Image Source: Wikimedia Commons
Data analytics promises a goldmine of insights, but many PR and marketing teams have not yet found that treasure-trove. Following these New Year resolutions will help you and your organization obtain the full benefits of data analytics. Read More »
Too Little PR Creates a Roadblock to New Electric Vehicle Purchases
Lack of adequate public relations may be putting the brakes on electric vehicle adoption. As the auto industry rolls out more affordable electric models, aggressive PR campaigns could energize demand for the vehicles and improve the brand images of auto manufacturers. Read More »
Successful Video Marketing Requires Effective Media Metrics & Analytics
Image source: jsawkins
Many marketers don't obtain the full benefits of video promotions due to shortcomings in measuring performance. Advanced analytics and integrating data with marketing automation and CRM systems can provide an in-depth understanding of viewers' actions and interest in completing purchases. Read More »
Facebook Reveals More Measurement Mistakes
News that Facebook miscalculated several social media metrics raised concerns among marketers. However, the company's forthcoming statements and efforts to resolve the issues likely calmed fears. Its plans to increase transparency may help increase confidence in its measurement practices over the long term. Read More »
Instagram Stories Offer New Opportunities for Brands, a Threat to Snap
Image source: In USA News
Instagram's brazen replication of Snapchat Stories creates new marketing and PR opportunities for brands. Some say the new feature foreshadows the demise of Snap and the coming dominance of Facebook-owned Instagram. Others say Snap will continue to thrive as a youth-oriented messaging app. Read More »
How Marketing Automation Boosts Small Business
Owning a small or midsize business can be like David battling Goliath. But marketing automation can help small businesses and startups build competitive campaigns even without the resources of the large companies. Automation can do a much of the grunt work, freeing time and resources for strategic and creative tasks. Read More »
Most Viewed from Previous Issues
PR Crisis Plans Must Now Include Fake News Attacks
Image source: Wikimedia Commons
Phony news reports continue to spread and now victimize even small businesses. PR pros must add monitoring and responding to fake news to their repertoire of skills. The key is constant vigilance and spotting the falsehoods before they spread widely on social media. Read More »
Influencer Marketing Accountability & Measurement to Soar in 2017
Image source: Wikipedia
Expect greater emphasis on accountability and measurement in influencer marketing next year. As influencer marketing budgets grow, upper management will seek more data on how the tactic is impacting sales and ROI. Read More »
Other Articles to Help You
Feedspot
iMedia Connection
The New York Times
Cheat Sheet
NiemanLab
Business 2 Community
Conferences and Webinars
Conference: Digital Summit & Crisis Management Boot Camp, Huntington Beach, CA. Presented by PR News. All access pass $1,990 by Feb. 3.
Conference: PR Measurement Conference, Feb. 1-1 in Miami, Presented by Ragan's PR Daily. Standard price $995.
Conference: Marketing Nation Summit, April 23 to 26 at Moscone West, San Francisco. Presented by Marketo.
Conference: Facebook Leadership Communications Summit, Feb. 3-24, Facebook headquarters, Menlo Park, CA. Presented by PRSA and Ragan Communications. Standard price $1,495.
Conference: Social Media Conference for PR, Marketing and Corporate Communicators, March 27-29 at Walt Disney World. Presented by PRSA and Ragan Communications. Standard price $1,396.
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass $990 through Dec. 30.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Media Relations Assistant - NYU Langone Medical Center, New York, NY
Public Information Director - Port of New Orleans, New Orleans, LA
Communications Manager - State of Washington, Bellingham, WA
Public Relations Manager - University of Georgia, Athens, GA
Public Relations Specialist - Hanover Research, Arlington, VA
Public Relations Manager - Fox Chapel Publishing Company, Lancaster, PA
Marketing Positions
Communications Marketing Coordinator - Brevard Zoo, Melbourne, FL
Marketing Manager - St. Petersburg Distillery, Saint Petersburg, FL
Marketing Analyst - Northrim Bank, Anchorage, AK
Marketing Analyst - Barr Engineering, Minneapolis, MN
Marketing and Social Media Manager - Chandi Restaurant Group, Santa Rosa, CA
Social Media & Digital Marketing Manager - North American Home Furnishings Association, Roseville, CA
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Quote of the Week
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"Happiness is achieved when you stop waiting for your life to begin and start making the most of the moment you are in."
Germany Kentr
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Quote of the Week
Factoids of the Week
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Just 14% of marketers use advanced analytics. (Demand Metric)Tweet this!
People share content 49% more on weekdays than on weekends. (Social Media Today)Tweet this!
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