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Media Monitoring Newsletter Archives

2016 Top 20 Blog Posts on Media Monitoring, Measurement & Analytics

December 2016 Issue #4

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December 2016 Issue #4
Glean.info Media Measurement Newsletter
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2016 Top 20 Blog Posts on Media Monitoring, Measurement & Analytics

Each week Glean.info (formerly CyberAlert) publishes educational articles in its blog as a service to our customer base in PR, marketing and competitive intelligence. The following articles covering the full range of issues, applications, and techniques for media monitoring and PR measurement were the most viewed during 2016. We hope the articles provide you a handy reference that answers your questions and helps you improve your PR and marketing analytics in the coming year.

Happy New Year!

Bill

William J. Comcowich
Editor, Media Measurement News
Glean.info

Table of Contents
• Social Media Monitoring & Measurement Methods that Produce Actionable Insights
• 8 Obstacles to PR Measurement - and How to Overcome Them
• How to Avoid the Most Prevalent Social Media Measurement Errors
• Why Google Analytics Can't Measure PR
• Can Social Media Listening Replace Traditional Market Research Methods
• As Fake News Creators Begin Targeting Brands, Media Monitoring Rises in Importance
• Are Vanity Metrics Really So Bad?
• How Nonprofits Can Reap Powerful Benefits from Media Monitoring & Measurement
• 8 Metrics to Better Measure Video for PR & Marketing
• How to Select the Best Type of Chart to Visualize Your Data
• How to Measure ROI of Trade Shows
• How to Measure the Value of Press Releases in 2016
• Alternatives to Advertising Value Equivalencies (AVEs) for Media Measurement
• Media Monitoring & Measurement: Essential Tools in PR Crises
• How Social Media Monitoring Aids PR Crisis Management
• Untapped Benefits of Media Monitoring for Competitive Intelligence
• Checklist: Selecting a Media Monitoring and Measurement Vendor
• Is Automated Sentiment Analysis Right for Your Media Measurement?
• The Importance of TV News Monitoring & and How to Do It
• PR & Marketing Analytics: Resolutions for 2017

Social Media Monitoring & Measurement Methods that Produce Actionable Insights for Marketing & PR
Social media listening is becoming increasingly prevalent among marketers. However, sifting through the vast amount of data to find actionable insights and reaping the full benefits of social media monitoring remains a struggle for many brands. A staff that's knowledgeable about the nuances of statistics and measurement can uncover marketing insights. Read More »
8 Obstacles to PR Measurement - and How to Overcome Them
PR agencies and corporate departments face many challenges in implementing PR measurement programs that produce accurate, meaningful results. However, it's possible for PR to overcome those challenges in order to improve PR strategies and demonstrate PR's value in advancing the organization's mission. Read More »
How to Avoid the Most Prevalent Social Media Measurement Errors that Afflict Most Everyone
Many social media marketers commit a range of mistakes when attempting to measure social media results. Some mistakes are more common than others. Avoiding these common social media measurement mistakes helps improve social media marketing efforts. Read More »
Why Google Analytics Cant Measure PR
Image source: jsawkins
Despite its prevalence, Google Analytics offers limited uses for measuring public relations. To gauge the full impact of PR, it's essential to analyze how PR performs across the entire media landscape, including social media. That requires a comprehensive media monitoring and measurement service that can customize its metrics, analytics and insights to each client's specific needs. Read More »
Can Social Media Listening Replace Traditional Market Research Methods
Marketers in some countries prefer social media monitoring over other more traditional marketing methods, new research shows. Social media listening is also prevalent among marketers in the U.S. That's not surprising considering the cost and speed advantages of social media listening. Read More »
As Fake News Creators Begin Targeting Brands, Media Monitoring Rises in Importance
Creators of fake news are now targeting brands. False information can inflict substantial damage on an organization's reputation because posts can spread swiftly on social media. However, businesses can protect themselves by monitoring social media and preparing to react quickly. Read More »
Are Vanity Metrics Really So Bad?
Although many PR and marketing gurus malign vanity metrics, the much-criticized metrics do have their uses. Vanity metrics can provide guidance that helps PR and marketing understand if they are making progress toward their goals. The danger is focusing on vanity metrics at the expense of actionable metrics. Read More »
How Nonprofits Can Reap Powerful Benefits from Media Monitoring & Measurement
Media monitoring alerts nonprofits when they are mentioned in the news and social media. Media measurement offers more powerful benefits. By analyzing media data, nonprofits can find the best strategies for encouraging people to donate and volunteer. Read More »
8 Metrics to Better Measure Video for PR & Marketing
Although video can be a powerful marketing and public relation strategy, many marketers are unsatisfied or unsure of its effectiveness. The number of video views, the prevailing vanity metric, doesn't indicate if your videos are effectively promoting your company. Instead, marketers suggest tracking more telling metrics to improve video marketing strategies. Read More »
How to Select the Best Type of Chart to Visualize Your Data
Selecting the type of visual that's best-suited for your data and your purpose is essential if you hope to educate and persuade colleagues, customers and corporate leaders. Following key principles in selecting chart format assures the greatest impact. Read More »
How to Measure ROI of Trade Shows
Although trade shows may offer substantial marketing opportunities, they're extremely expensive. That means quantifying and measuring the concrete results of trade shows is imperative to sensible budgeting of future marketing and PR expenses and, ultimately, to business success. Read More »
How to Measure the Value of Press Releases in 2016
Writing and distributing news releases remains one of the most important functions of PR, though distribution methods have changed. Demonstrating the value of news releases can improve PR's standing in the organization. Media monitoring and measurement services make that easier than ever. Read More »
Advantageous Alternatives to Advertising Value Equivalencies (AVEs) for Media Measurement
AVEs remain in use because they are easy to report and understand. However, that doesn't make them accurate or useful. Finding and tracking more meaningful metrics may be challenging, but it's well worth the effort. Read More »
Media Monitoring & Measurement: Essential Tools in PR Crises
Ongoing media monitoring and measurement provides one of the most important tools for determining how best to respond during a PR crisis. Media monitoring and measurement can help organizations in ways executives don't realize to help guide decision-making during the crisis. Read More »
How Social Media Monitoring Aids PR Crisis Management
In today's world, social media listening is essential to responding to PR crises. In addition, social media monitoring and measurement can help prevent a crisis and gauge the effectiveness of the company's crisis management strategy. Read More »
Untapped Benefits of Media Monitoring for Competitive Intelligence
Competitive intelligence is one of the most valuable kinds of data for businesses. News and social media monitoring provide effective and efficient ways to gather information about competitors' marketing strategies and business plans. Read More »
Checklist: Selecting a Media Monitoring and Measurement Vendor
These recommendations from industry experts can you help find a media monitoring and measurement service that meets your organization's PR and marketing needs. Be sure your team first agrees on its needs, goals and budget before vetting media monitoring and measurement vendors. Read More »
Is Automated Sentiment Analysis Right for Your Media Measurement?
Automated sentiment programs provide both benefits and pitfalls. It's essential to carefully weigh the pros and cons of software-based qualitative analysis before establishing a media monitoring and measurement plan. For many companies, a hybrid approach that integrates humans and machines is the most effective option. Read More »
The Importance of TV News Monitoring - and How to Do It
Despite the rise of online news, it remains vital for large organizations to monitor television news. Even today, television remains the most popular source for news. That means it's essential to integrate TV news monitoring into a comprehensive media monitoring program. Read More »
PR & Marketing Analytics: Resolutions for 2017
Data analytics promises a goldmine of insights, but many PR and marketing teams have not yet found that treasure-trove. Following these New Year resolutions will help you and your organization obtain the full benefits of data analytics. Read More »
Bonus Article
The 2016 PR Measurement Handbook
A FREE educational eBook for PR professionals from CyberAlert LLC and Paine Publishing. Contains 21 articles from 2015 in 74 pages with 40 illustrations. Read More »

CyberAlert LLC has completely revamped and upgraded its media monitoring and measurement services and rebranded itself as Glean.info (http://www.glean.info). The company changed its brand name to Glean.info because the term "cyber" has become associated with computer hacking. The totally new Glean.info online media measurement dashboard integrates all earned, owned and social media and features dozens of new metrics and a very easy to use interface. Its major benefits include comprehensive social media coverage and metrics with the ability to customize metrics. Glean.info also makes it easy to produce executive newsletters and offers the optional use of well-trained human analysts to assess media mentions for sentiment and key messages. The new service features low costs with no long-term contracts. Glean.info offers a 14-day free media monitoring trial.
CyberAlert LLC Introduces New Media Measurement Dashboard, Rebrands as Glean.info
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Happy New Yeaar 2017
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