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Media Measurement News Library

Benefits, Challenges & Solutions for Competitive Intelligence through Media Monitoring

January 2017, Issue #4

Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Article
Benefits, Challenges & Solutions for Competitive Intelligence through Media Monitoring
Companies can gain a competitive advantage with the through competitive intelligence that social media monitoring and measurement offers. Wading through the massive amount of information poses the greatest obstacle. Organizations can glean priceless insights by carefully selecting keywords and working with the right media monitoring service. Read More »

Social Media Etiquette: Dos and Donts for PR
PR pros embrace social media as a powerful tool for promoting their messages and connecting with journalists and other influencers. Breaching social media etiquette, however, can cause networking efforts to backfire. Following these guidelines will help put PR in good standing on social media. Read More »
Publishers & Corporate Blogs Drop Comments, Turn to Social Media
Publishers and corporations are deleting comment sections on their blogs and articles. Instead, they are eliciting and answering comments on social media. The social media approach offers several advantages provided that organizations have teams in place to monitor social media and respond to commenters. Read More »
Plunging Public Trust in Business Calls Loudly for PR & Corporate Social Responsibility Initiatives
Corporate PR departments should be alarmed by the public's falling trust in business. PR is best positioned to stop that and restore lost trust. The key will be to embrace new forms of communication, improve corporate social responsibility and act responsibly on criticisms and insights from employees, customers, and other stakeholders. Read More »
Reputation Management: Impact of Online Reviews & Ratings
Image source: Jason Howie
The increasing consumer use of online review sites is one of most important and overlooked digital trends, some say. Online reviews and ratings provide huge benefits to consumers. For businesses, they offer benefits and cause headaches. Proper management of corporate reputation now requires proper management of online reviews - and it's not easy. Read More »
Wendys Sassy Twitter Exchanges: A Game-Changer for Social Media Marketing?
Image source: Mike Mozart
Most observers praise Wendy's humorously pugnacious social media style. While making fun of critics online has certainly won publicity, some warn that the strategy poses huge reputational risks. Sales figures and consumer opinion make the ultimate judgment. Read More »
Enlisting Employees as Brand Ambassadors: The Inside-Out Branding Strategy
Image source: ICMA
Most organizations believe public relations means cultivating relationships with outside groups. Sometimes, they overlook a key constituency: employees. Educating employees about the company's products and services and, then, weaving employees into the marketing and PR communications strategies can produce a remarkably positive influence on consumer opinion - and business results. Read More »
Most Viewed from Previous Issues
Combatting Fake News: PRs Critical Role
PR has a responsibility to take a leading role in combatting fake news. To protect their organizations and brands, PR professionals must monitor social media for erroneous reports and swiftly counter misinformation. PR can also play a larger role by supporting fact-checking organizations and by pushing Google and Facebook to block fake news reports. Read More »
Creating Quality Content is the Best SEO Tactic - but How Do You Define Quality?
Most marketers agree that "content is king" and that creating quality content is the most effective SEO strategy. Creating outstanding content that meets the needs of the audience is also the most challenging way to gain higher ranking in search results. Publishing large amounts of mediocre content will not achieve SEO success - or click with the audience. Read More »
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