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8 Ways Law Firms Benefit from Media Monitoring

March 2017, Issue #4

Featured Article
8 Ways Law Firms Benefit from Media Monitoring
Integrated media monitoring provides a vast amount of information from online news and social media that law firms can use to gain more clients, win court cases, and stay informed about legal news. Full-fledged media monitoring also provides the firm with public perception and sentiment on its branding. Read More »

9 Distressing PR Measurement Failings
When done correctly, PR measurement can help improve PR campaigns and prove PR's value to clients and C-suite executives. PR measurement often falls short, however. Avoiding these common mistakes can greatly elevate your PR measurement program. Read More »
New Research: Who Shares News Matters More than the News Publisher
People are more likely to believe news and reshare it on social media if they trust the person who shared it, regardless of who originally reported the news, new research reveals. The insights hold important implications for publishers, brands and PR. Read More »
5 Examples of Superb Company Apologies
Crafting a public apology that appears sincere and mollifies the offended or damaged parties requires careful wording. PR pros can learn lessons on creating apologies by examining these examples. Read More »
Podcasts Offer a Popular PR & Marketing Tool
Podcasts continue to enjoy a gradual increase in popularity. While they haven't obtained the break-out growth proponents anticipated, they offer a viable way to promote an organization's message, though shortcomings of podcasts can unquestionably impede success. Read More »
Should PR & Marketing Pros Get LinkedIn Premium?
Marketing and PR pros can benefit from the enhanced research and networking capabilities of LinkedIn Premium memberships. Whether or not the additional features are worth the costs depends on how you use them, experts caution. Read More »
Most Viewed from Previous Issues
How to Find the Best Influencers for Your Brand
While influencer marketing offers an effective strategy, finding the right influencers can be challenging. It's essential to seek influencers who align with your brand's tone rather than personalities with large numbers of followers. Read More »
Whats the Value of a Like? [New Research]
Contrary to marketers' expectations, consumers who like brands on Facebook are not more likely to purchase the liked brands. Still, brands can gain many advantages by listening to ardent customers and engaging with them on social media. Read More »
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