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Media Measurement News Library

How to Measure PR & Marketing on a Limited Budget

August 2017, Issue #3

Featured Post
How to Measure PR & Marketing on a Limited Budget
Most organizations don't have millions or even thousands to spend on media measurement. These methods can help organizations with limited funds affordably measure their PR and marketing. Read More »

5 Essential PR Metrics to Measure Earned Media
The days of evaluating public relations campaigns by counting clips and measuring column inches are long gone. PR pros now have new tools at their disposal that help analyze earned media accomplishments with new metrics to prove and improve communications effectiveness. Read More »
Apple Finally Joins Instagram: Social Media Lessons to Learn
Image credit: Olle Eriksson via Flickr
Apple's new Instagram account offers marketing lessons to brands hoping to boost their presence on Instagram. Read More »
Negative Publicity Damages Talent Recruiting: How to React and Prevail
Companies that suffer negative publicity have more difficulty recruiting new talent, research reveals. They obtain fewer job applications, fewer referrals and fewer job offers accepted. Applying some proven communications techniques can help companies respond to negative news and recruit top talent. Read More »
How Insurance Companies Can Benefit from Social Media Listening
Image source: Paul Townsend via Flickr
Insurance companies can obtain substantial benefits through social media listening, including generating sales leads, preventing fraud and improving perception of their brands. Here's advice for how insurance companies can gain the most from social media listening. Read More »
New Research: Influencer Marketing Produces Much Greater Social Media Engagement
New research reveals that influencer marketing generates vastly greater engagement levels than social media posts of brands themselves. However, proving how much influencer marketing drives sales and delivers strong ROI remains a separate question. Read More »
Most Viewed from Previous Issues
The Coming of Fake Videos - Implications for PR
Fast-advancing technology will soon enable hoaxers to produce convincing fake videos and place their own words into the mouths of speakers. Public relations teams will have a new risk to manage. Read More »
Court Decision on Facebook Comments Impacts PR & Social Media Managers
Image source: Wikimedia Commons
A recent court decision impacts community relations and PR professionals working for public officials. Public officials and their staff must handle critics according to court-mandated guidelines, even when they feel offended by their attacks. Read More »
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