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Media Measurement News Library

This post-Thanksgiving issue features the most viewed articles of Media Measurement News from earlier in the year.

November 2017, Issue #4

Featured Post
5 Examples of Superb Company Apologies
A sincere apology is an effective way to calm critics and soothe offended or damaged parties. Crafting a public apology that generally satisfies the affected parties requires careful wording. PR pros can learn lessons on creating apologies by examining examples. Read More »

The Fallacy of the PR Services Triple Play
Contrary to what some vendors maintain, bundling PR services has serious drawbacks. Not every service in the bundle is the best available.. PR departments and agencies can usually obtain better results and lower costs by purchasing services separately from different vendors. Read More »
18 Tips to Improve Your Organization's Social Media Listening
While more organizations listen to customers on social media, many may wonder exactly what to listen for and how best to do it. This article offers insight into how your organization can achieve the greatest benefit from social media monitoring. Read More »
Combatting Fake News: The Critical Role PR Must Play
PR has a responsibility to take a leading role in combatting fake news. To protect their organizations and brands, PR professionals must monitor social media for erroneous reports and swiftly counter misinformation. PR can also play a larger role by supporting fact-checking organizations and by pushing Google and Facebook to block fake news reports. Read More »
The Massive Myth of Millennial Marketing
Many brands base their PR and marketing strategies on how they perceive millennials. A few PR and marketing experts — who are now supported by recent research — say marketing to millennials as a monolithic group is a mammoth mistake. Read More »
Win More Media Mentions with Data Public Relations
Journalists have embraced data journalism. Their fondness of data-driven stories offers public relations teams a sizable opportunity. PR teams can analyze public databases, their company's internal data, and social media to uncover data that gain journalists' attention and increase favorable media mentions of their brands. Read More »
11 Questions to Ask Media Monitoring & Measurement Vendors
While more companies embrace news monitoring and social media listening, finding the right media monitoring solution with the right analytics can be difficult. Asking the right questions can help you find the best media monitoring and measurement service for your needs and avoid a poor decision. Read More »
11 Potent Reasons to Outsource Media Monitoring & Measurement
Image source: Nick Youngson via Creative Commons
Outsourcing media monitoring and measurement services creates crucial advantages over trying to develop media intelligence in house. Among the pluses of outsourcing: specialized expertise, advanced technology, objective analysis and, surprisingly, lower costs. Read More »
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