This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
Information Industry Outlook in 2011: Looking for Revenue in All the Right Places
OutsellSometimes PR and marketing professional are so focused on the current project that it's hard to step back to look at the bigger picture. Outsell, a marketing research organization, makes the task easier with an in-depth report entitled Information Industry Outlook in 2011: Looking for Revenue in All the Right Places. The report covers: Industry drivers and forecast data for 2011; Outsell's assessment of content software technologies that matter; key trends shaping the information industry; predictions on the industry; watch list of innovators and disruptors; recommended actions for information providers.
Tim Marklein Takes Measure of Changes Coming to PR Measurement
PR NewsTim Marklein executive VP of measurement and strategy at Weber Shandwick, provides his insights in an interview appropriately titled Tim Marklein Takes Measure of Changes Coming to PR Measurement including integrating traditional media and social media analysis.
The 11 Unwritten Laws of Reputation Management
Forbes (Andy Beal)"Every reputation has an Achilles heal" and "Your reputation will come under attack" and "Being stubborn is more expensive than saying you're sorry" are the core three of The 11 Unwritten Laws of Reputation Management by Andy Beal. A worthwhile read.
How to Un-Google Yourself and Push Bad News Off Page 1
The Publicity Hound's BlogWhen your reputation inevitably comes under attack (see above), the criticism often turns up on the first page of organic Google search listings. In How to Un-Google Yourself, Marc Macias explains how to get the story removed from the Google index or push it down onto the second or subsequent pages (which few searchers look at).
PR Lessons from 2010 — The Year of the Mega Crisis
PR ConversationsMore than one commentator has observed that corporations this past year provided more than one textbook example of how not to handle a crisis. PR Lessons from 2010 draws some universal crisis management principles from the year's PR stumbles.
Eleven Digital Trends to Watch in 2011
Edelman Digital (Steve Rubel & David Armano)Eleven Digital Trends offers up some prognostication on what will be "new" or "more important" in communications in the coming year. More importantly, the slide show includes recommendations on how to capitalize on the trends.
Public Relations: Rise of the Image Men
EconomistPublic Relations: Rise of the Image Men looks through a different prism than most textbooks in recounting the early days of "principled pr" with Ivy Lee and Edward Bernays and how public relations has evolved into 'reputation laundering' and 'spin' in social media "to manipulate the public mind in pursuit of corporate or political goals."
Your Followers Are No Measure of Your Influence
Advertising AgePopularity on Facebook and Twitter does not necessarily translate into the ability to change behavior according to Your Followers Are No Measure of Your Influence, which is a good companion article to the recently-cited Social Media and Numbers: Why They Don't Matter.
Facing WikiLeaks Threat, Bank Plays Defense
New York TimesWhat action would you take if word leaked that WikiLeaks was threatening to leak damaging information about your organization. Facing WikiLeaks Threat, Bank Plays Defense chronicles the steps that Bank of America is taking. It's worth reviewing BAC's approach, though many PR professionals would argue over some of their moves.
The Future of Social Shopping
eMarketerRetailers are exploring new frontiers in social commerce as they go beyond simply offering Facebook pages and Twitter profiles for their customers to follow.
According to The Future of Social Shopping, web retailers are quickly adopting social sign-on, which allows consumers to log in to their Facebook account instead of registering on an e-commerce site. Social sign-on gives retailers access to rich profile information for targeting customers. It's not just retailers that can adopt this new approach.
125 Tips for Building an Irresistible Brand
CopybloggerBuilding a brand through advertising, marketing or public relations requires first an understanding of the company (and its executives), the brand, the audience, and the competition. Developing that profile comprises 75 of the 125 tips for Building an Irresistible Brand, which provides set of questions to use when setting out to develop a promotional program for a brand.
The 20 Most Hilarious and Clever Print Ads Ever
Business InsiderThe 20 Most Hilarious and Clever Print Ads Ever features ads with almost no copy and powerful visual imagery that communicates the features and benefits of the product — with humor as the clincher. These ads, combined with an earlier article on the Brilliant Marketing Campaigns that Stopped Traffic, offer insight on how visual images can be used to tell a story — in advertising, marketing or public relations.
2010's Most Shared Videos
Marketing VoxYouTube has posted what it deems to have been the top 10 Most Shared videos of 2010 — videos from the past year that had the most views from social networks like Facebook and Twitter. Each of the top 10 had at least 1.5 million views via such sharing platforms. Most are just plain fun. Our favorite: the wonderful surprise of the Christmas Food Court Flash Mob, Hallelujah Chorus. But as you watch it just remember that there were at least three camera crews present and the chorus probably performed it more than once. Bottom line: it was likely a staged performance to promote a production company.
LSSU's 36th Annual List of Banished Words
Lake Superior State University"Refudiate" and "mama grizzlies" are among Lake Superior State University's 36th Annual List of Words Banished from the Queen's English for Mis-use, Over-use and General Uselessness. The biggest vote-getter? Viral. Our vote goes to "I'm just sayin."
Reading Wife's E-Mail Illegal? Man Faces Up to 5 Years
Search Engine WatchWhere does privacy begin — and end? A Michigan man went through an e-mail account on a password-protected laptop he shared with his wife because he thought she was having an affair. (She was.) He was prosecuted using a Michigan statute normally applied to identity theft or stealing trade secrets. Now, he may face up to five years in jail, according to Reading Wife's E-Mail Illegal? It's a complicated and bizarre story, but it delivers a clear heads up for everyone about privacy and the law.
10 Ways to Get the Most Out of Technology
New York TimesAn article more on the personal than business level, 10 Ways to Get the Most Out of Technology offers practical tips on getting the most from your gadgets and the Internet.
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