spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Media Monitoring News

Best PR Articles

spacer
Well, it's finally happened. An issue of Media Monitoring News that's almost entirely concentrated on social media — monitoring, measurement and best practices. Just for fun, we caught the end of the year holiday season, and tossed in some great gifts for businesswomen and the 10 best commercials for 2011.


Table of Contents
Best PR Articles of the Month
  PR Grants Deadline for F.r*e.e Media Monitoring Extended to Jan. 9
  Media Relations for The Cable Channel TLC: The Least Said the Better
  2012 Prediction: The Year of Customer Activism
  11 New Year's Resolutions for PR and Marketing Professionals
  7 Sneaky Ways to Use Facebook to Spy on Your Competition
  Customer's Social Data Isn't Yours
  How to Capture Powerful Insights from Retail QR Code Campaigns
  Pinterest: A Beginner's Guide to the Hot New Social Network
  When "It" Hits the Fan: The 10 Mishandled Crises of 2011
  How to Ace a Google Interview
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

spacer
Try Our No-Risk F.r.e.e Trial
spacer

spacer
Application Deadline Extended to January 9
CyberAlert Offers F.r*e.e Media Monitoring to Not-for-Profits
spacer
CyberAlert LLC has extended the deadline to January 9 for not-for-profit organizations to apply for one of the Company's 2012 PR grants. Each grant consists of one year of online news and/or social media monitoring service at absolutely no cost. More information and a simple and secure grant application are available online at https://secure.cyberalert.com/grantsX.html. Apply now!

CyberAlert plans to award PR grants to a minimum of 15 non-profit and philanthropic organizations for 2012. Any type of organization in the U.S. or worldwide that provides charitable services is eligible for the grant. The retail value of the free media monitoring service for one year ranges from $3,000 to $4,500.

More information is available at http://www.cyberalert.com/prgrants.html.

Media Relations for The Cable Channel TLC: The Least Said the Better

New York Times spacer
Laurie Goldberg, top spokesperson for TLC, has confronted numerous PR crises over the past 18 months with the cable channel's programming that included reality shows with Sarah Palin and Kate Gosselin. According to The Least Said the Better, she has learned that it's better to avoid on-the-record statements, but at the same time provide off-the-record guidance to reporters. It's an interesting dive into specific cases of crisis management in entertainment and the high art of "no-comment".

2012 Prediction: The Year of Customer Activism

Business 2 Community spacer
2012 Prediction: The Year of Customer Activism maintains that the Arab Spring and Occupy Wall Street portends a year of rising consumer activism in the United States and around the world. Citing research by Edelman, the article written by Simon Mainwaring, a branding consultant, contends that consumers expect companies to put society's needs on the same level as their corporate needs and customers are adopting new platforms and tools to express their demands.

Why Businesses Can No Longer Ignore Monitoring Social Media

Smart Data Collective spacer
Written from a market research perspective, Why Businesses Can No Longer Ignore Monitoring Social Media cites three key reasons to monitor social media: the power of word of mouth, the growth in reach and influence by social media, and the value of social media in yielding insights for marketing and PR. The article includes an informative infographic from ClosingBigger.net on principles and tactics of listening to the masses. "Get with the program and listen…make the resolution to listen in 2012", it concludes.

11 New Year's Resolutions for PR and Marketing Professionals

Ragan's PR Daily spacer
Most lists of New Year's Resolutions are pap — but not 11 New Year's Resolutions for PR and Marketing Professionals. The article offers a thoughtful set of resolutions that will improve the career trajectory of most any PR or marketing pro.

7 Sneaky Ways to Use Facebook to Spy on Your Competition

KISS Metrics spacer
Competitive intelligence cuts across many corporate functions including PR and marketing. 7 Sneaky Ways to Use Facebook to Spy on Your Competition suggests the best ways to track your competitor's activities, promotions, services and success on Facebook. For more competitive intelligence methods in social media check out 7 Sneaky Ways to Use TWITTER to Spy on Your Competition.

Customer's Social Data Isn't Yours

1 to 1 Media spacer
The ready availability of social media data makes it tempting to purloin it for marketing and PR purposes — but the Customer's Social Data Isn't Yours points out that companies that violate privacy and ownership rules risk serious backlash. Pay heed to the precautions you should take to avoid trouble.

How to Capture Powerful Insights from Retail QR Code Campaigns

Search Engine Watch spacer
Anytime there's a "click", there's data to be captured and analyzed. How to Capture Powerful Insights from Retail QR Code Campaigns presents the case study and depicts the metrics from a national retail QR code campaign.

Pinterest: A Beginner's Guide to the Hot New Social Network

Mashable spacer
Pinterest, a new social media with $27 million in venture capital, enables users to organize and share online images that they find interesting or inspiring. A Beginners Guide to the Hot New Social Network explains the multiple personal and business uses for Pinterest — and how to use it most effectively.

When "It" Hits the Fan: The 10 Mishandled Crises of 2011

CommPro.Biz spacer
In 2011, the Top 10 Mishandled Crises all include the following:
  1. Poor communications
  2. Smoldering issues that reached a flash point that could have been controlled through crisis management
  3. Arrogance and denial by those in leadership positions
  4. Failure to learn from an institution's own past mistakes or the past mistakes of others
  5. The influence of Social Media in escalating the flash point and outcome of the crises.
Most of The 10 Mishandled Crises of 2011 are pretty obvious and include The Arab Spring, Penn State, Netflix, Anthony's Weiner, and Occupy Wall Street — but the interesting part is the analysis of each crisis.



How to Ace a Google Interview

Wall Street Journal spacer
Google is famous (infamous?) for the use of "puzzles" in job interviews — and the puzzling approach of using quirky questions is catching on with other employers. How to Ace a Google Interview explains the interviewing technique with clear examples and suggests reasoning approaches to solve the puzzles and other trick questions interviewers may ask.

Return to PR Menu >

spacer
spacer
Follow Us
spacer
Customer Service 1-800-461-7353
Media Monitoring Free Trial
rule spacer
spacer Monitor up to 55,000+ news
sources worldwide for 14
days with your own key
words at zero cost and no
credit card required!
spacer
spacer rule
Click Here Now
Call 800-461-7353
Subscribe to Media Monitoring News
rule spacer spacer
First Namespacer
Last Namespacer
Emailspacer
spacer
spacer
spacer
 Check to UNsubscribe                
spacer rule
bottom rule
Monthly newsletter is free to anyone interested in the latest news about Media Monitoring & Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
margin edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert LLC
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert

side margin side rule
side rule side margin margin side margin side rule
bottom rule
spacer
margin edge
edge margin CyberAlert.com
©Copyright 1999-2014 CyberAlert LLC All Rights Reserved.

margin edge
bottom edge