Well, it's finally happened. An issue of Media Monitoring News that's almost entirely concentrated on social media — monitoring, measurement and best practices. Just for fun, we caught the end of the year holiday season, and tossed in some great gifts for businesswomen and the 10 best commercials for 2011.
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Media Monitoring News
Best PR Articles
Application Deadline Extended to January 9
CyberAlert Offers F.r*e.e Media Monitoring to Not-for-Profits
CyberAlert, Inc. has extended the deadline to January 9 for not-for-profit organizations to apply for one of the Company's 2012 PR grants. Each grant consists of one year of online news and/or social media monitoring service at absolutely no cost. More information and a simple and secure grant application are available online at https://secure.cyberalert.com/grantsX.html. Apply now!
CyberAlert plans to award PR grants to a minimum of 15 non-profit and philanthropic organizations for 2012. Any type of organization in the U.S. or worldwide that provides charitable services is eligible for the grant. The retail value of the free media monitoring service for one year ranges from $3,000 to $4,500.
More information is available at http://www.cyberalert.com/prgrants.html.
Media Relations for The Cable Channel TLC: The Least Said the Better
New York TimesLaurie Goldberg, top spokesperson for TLC, has confronted numerous PR crises over the past 18 months with the cable channel's programming that included reality shows with Sarah Palin and Kate Gosselin. According to The Least Said the Better, she has learned that it's better to avoid on-the-record statements, but at the same time provide off-the-record guidance to reporters. It's an interesting dive into specific cases of crisis management in entertainment and the high art of "no-comment".
2012 Prediction: The Year of Customer Activism
Business 2 Community2012 Prediction: The Year of Customer Activism maintains that the Arab Spring and Occupy Wall Street portends a year of rising consumer activism in the United States and around the world. Citing research by Edelman, the article written by Simon Mainwaring, a branding consultant, contends that consumers expect companies to put society's needs on the same level as their corporate needs and customers are adopting new platforms and tools to express their demands.
Why Businesses Can No Longer Ignore Monitoring Social Media
Smart Data CollectiveWritten from a market research perspective, Why Businesses Can No Longer Ignore Monitoring Social Media cites three key reasons to monitor social media: the power of word of mouth, the growth in reach and influence by social media, and the value of social media in yielding insights for marketing and PR. The article includes an informative infographic from ClosingBigger.net on principles and tactics of listening to the masses. "Get with the program and listen…make the resolution to listen in 2012", it concludes.
11 New Year's Resolutions for PR and Marketing Professionals
Ragan's PR DailyMost lists of New Year's Resolutions are pap — but not 11 New Year's Resolutions for PR and Marketing Professionals. The article offers a thoughtful set of resolutions that will improve the career trajectory of most any PR or marketing pro.
7 Sneaky Ways to Use Facebook to Spy on Your Competition
KISS MetricsCompetitive intelligence cuts across many corporate functions including PR and marketing. 7 Sneaky Ways to Use Facebook to Spy on Your Competition suggests the best ways to track your competitor's activities, promotions, services and success on Facebook. For more competitive intelligence methods in social media check out 7 Sneaky Ways to Use TWITTER to Spy on Your Competition.
Customer's Social Data Isn't Yours
1 to 1 MediaThe ready availability of social media data makes it tempting to purloin it for marketing and PR purposes — but the Customer's Social Data Isn't Yours points out that companies that violate privacy and ownership rules risk serious backlash. Pay heed to the precautions you should take to avoid trouble.
How to Capture Powerful Insights from Retail QR Code Campaigns
Search Engine WatchAnytime there's a "click", there's data to be captured and analyzed. How to Capture Powerful Insights from Retail QR Code Campaigns presents the case study and depicts the metrics from a national retail QR code campaign.
Pinterest: A Beginner's Guide to the Hot New Social Network
MashablePinterest, a new social media with $27 million in venture capital, enables users to organize and share online images that they find interesting or inspiring. A Beginners Guide to the Hot New Social Network explains the multiple personal and business uses for Pinterest — and how to use it most effectively.
When "It" Hits the Fan: The 10 Mishandled Crises of 2011
CommPro.BizIn 2011, the Top 10 Mishandled Crises all include the following:
- Poor communications
- Smoldering issues that reached a flash point that could have been controlled through crisis management
- Arrogance and denial by those in leadership positions
- Failure to learn from an institution's own past mistakes or the past mistakes of others
- The influence of Social Media in escalating the flash point and outcome of the crises.
How to Ace a Google Interview
Wall Street JournalGoogle is famous (infamous?) for the use of "puzzles" in job interviews — and the puzzling approach of using quirky questions is catching on with other employers. How to Ace a Google Interview explains the interviewing technique with clear examples and suggests reasoning approaches to solve the puzzles and other trick questions interviewers may ask.
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