Media Monitoring News
Best PR Articles
Well, it's finally happened. An issue of Media Monitoring News that's almost entirely concentrated on social media — monitoring, measurement and best practices. Just for fun, we caught the end of the year holiday season, and tossed in some great gifts for businesswomen and the 10 best commercials for 2011.
Questions to Ask When Choosing a Social Media Monitoring Vendor
The Questions to Ask When Choosing a Social Media Monitoring Vendor range include media coverage, reporting formats, system integration and price. For more information on vetting media monitoring vendors see How to Select a Social Media Monitoring Service which details a wider range of issues to cover and questions to ask.
Social Media Battlefield: Marketing vs. PR
Which business function should control social media? That's the question that Social Media Battlefield: Marketing vs. PR seeks to answer. It's an in-depth and worthwhile analyis that examines the question from multiple perspectives. Answer: It depends.
Top 8 Signs You're in PR
Business 2 Community
The Top 8 Signs You're in PR involve phones, jargon, deadlines, lunch and the joy of placement.
11 Tips for Getting Booked on National TV
Targeted specifically at writers and book publicists, 11 Tips for Getting Booked on National TV offers sage advice for anyone looking to book a TV talk show. Step: Get the attention of the bookers by adding value to the show.
How Rick Santorum Is Making His "Google Problem" Worse
Search Engine Land
Using search optimization techniques to bury negative articles in search results has become a required public relations and marketing skill. The techniques of utilizing SEO to bury a negative article or website deep in search results is the subject of How Rick Santorum Is Making His "Google Problem" Worse. Following the Iowa caucuses, the term "Rick Santorum" rose to become one of the most searched on Google. But, one of the top three results points to a now infamous web site called spreadingsantorum.com that defines the word "santorum" as the byproduct of, well, anal sex. That's his "Google Problem", planted by opponents to Santorum's positions on gay marriage. Better SEO can move that article off the first page of results. For another take on the same subject, see Dear Rick Santorum: 6 Ways to Fix Your Google Problem in Mashable. Actual SEO experience: A businessman wanted to bury a negative article appearing on the site of the SEC. Overcoming the high ranking of an often-linked SEC article is a major undertaking. The businessman paid a SEO service $45,000 to accomplish the task — which they did by placing other more positive articles and building links to those articles, resulting in the article moving down to Page 2 on Google listings. Then, separate from the SEO project, the businessman made a multi-million contribution to a major university. The articles about the donation buried the negative SEC article down around 125 in the Google list of results. A multimillion dollar donation is an expensive but highly effective approach to SEO.
25 Grammar and Language Mistakes
Ragan's PR Daily
Daphne Grey-Grant offers up a superb cross-section of 25 Grammar and Language Mistakes that "rot her socks". Of course, none of the mistakes would be made by PR professionals — or would they? One that she didn't cover: placement of quotation marks and period.
7 Tips for Forging an Appropriate Online Apology
Most apologies from politicians or businesses seem hallow and insincere. 7 Tips for Forging an Appropriate Online Apology explains how to do it right and make it credible and acceptable.
Social Networks' Predictive Powers Will Be Highlighted in 2012 Election Cycle
Too often, social media measurement and analysis focuses on The Numbers, but The Numbers are not really the point. The point of social media monitoring and measurement is to figure out "what is this telling us about our business and how we can improve it". Research has already demonstrated that aggregated comments in social media can correctly predict the box-office success of movies. Social media postings are also likely to predict election results and product acceptance. Social Networks' Predictive Powers Will Be Highlighted in 2012 Election Cycle looks at how monitoring and analysis of social media can provide one of the holy grails of marketing research — a telescope into the future.
Why Web Monitoring is Better Than Social Media Monitoring
Social media monitoring is important, but why limit monitoring to social media. That's the proposition of Why Web Monitoring is Better Than Social Media Monitoring. Although it's promotional, the article makes a valid point. Other parts of the web — news especially — are just as influential as social media, and probably more so. Bottom line: it's just as important to monitor news and other Web content. Agreed! Check out CyberAlert 5.0 News Monitoring.
7 Apps That Rocked My Work
For all of you who received smart phone during the holidays, 7 Apps That Rocked My Work offers a starter list of work productivity apps. The Best Smart Phone Apps for Business in Inc.Magazine offers another well-chosen selection. TechRepublic offers up Best Android Smart Phone Apps of 2011 for Business Pros. And here's a list of the 100 Most Popular Smart Phone Apps for Business.
The Power of Words
Every PR and marketing professional loves words. This YouTube video short story demonstrates the Power of Words and the power of story telling in short videos on YouTube, a still under-utilized communications medium. How can you better use the Power of Words in your daily communications? How can you better use video in your PR campaigns and brand promotions?
Homeland Security Social Media Monitoring Policy Under Fire
Homeland Security Newswire
DHS' tactics of gathering intelligence via social media has drawn sharp criticism from privacy advocates with one group filing a lawsuit against the department. DHS itself examines the criticism in Homeland Security Social Media Monitoring Policy Under Fire. So now searching public-source information is an invasion of privacy? Are corporations next in the line of fire?
Have an Online Press Room You Can Be Proud Of
When was the last time you cleaned out the content of your online press room? Have an Online Press Room You Can Be Proud Of recommends how to get the cobwebs out of your press room and update its content.
Jacob Nielsen on Usability for Mobile Sites and Apps
If you're in the process of designing or redesigning your site for mobile, then you want to follow the dictums of Jacob Nielsen, the king of usability, as explained in Jacob Nielsen on Usability for Mobile Sites and Apps.
Book Review: The Ideals Behind Performance
Jim Stengel, global marketing manager for P&G, has written a book entitled Grow: How Ideals Power Growth and Profit at the World's Greatest Companies. The Ideals of Performance presents the core idea in the book — that the growth of the most successful brands is powered by strong brand ideals. "Maximum growth and high ideals are not incompatible. They're inseparable," he writes, as he introduces the data from a 10-year study of more than 50,000 global brands, from Accenture to Zara.
Internal Communication and the Art of War
Ark Group Australia
Internal Communication and the Art of War is subtitled "How to get off the tactical treadmill and on to the strategic super-highway". Which of us has not gotten trapped on a tactical treadmill and, therefore, made no progress on a strategic level? The Strategic Communication Roadmap tool addresses this issue. It comprises a simple seven-step methodology for planning the most effective deployment of communication tactics to enable the organization to deliver on its strategic intent. Any article that offers approaches to become more strategic and less tactical is probably worth reading.
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