This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
Social Media Measurement 101
ClickZThe "gold standard" for social media measurement has yet to be established. Social Media Measurement 101 presents a full range of measurement possibilities. A succinct and superb primer.
Keys to Effective Influencer Measurement
PR News OnlineAs a Q&A with Natasha Fogel of Edelman's Strategy One, Keys to Effective Influencer Measurement examines how to identify and measure influencers through primary research. One key point: map influencers back to how they affect the brand.
Your Guide to Influence: Tools, Techniques and Recent Conversations
Measurement StandardDo you want more information about measuring influence? The most recent issue of The Measurement Standard by the redoubtable Katie Paine assembles a good cross-section of recent articles in Your Guide to Influence. The issue also contains other articles on measuring influence.
Taco Bell PR Crisis
Mashable / BNET / AdAgeThe "plantiff bar" accused Taco Bell of using "fake beef" in their tacos. Taco Bell Uses Social Media to Ward Off PR Attack in Mashable lauds the Company for their social media defense. Why Taco Bell's Counterattack on "Fake Beef" Just Failed in BNET criticizes the PR reputation management defense. Advertising Age weighs in with Taco Bell Counters "Meat Filling" Charges in Lawsuit with Print, Web Effort. Together, the countering articles offer an superb case study in management of a PR crisis — and the appropriate use of anti-activist advertising.
Old-Fashioned Message Boards Still Get the Job Done
Marketing PilgrimMessage boards and forums have been around since the 1990's as the first of the social media are often overlooked as a marketing and public relations tool in face of blogs, Facebook and Twitter but are extremely effective as reported in a survey from the University of Massachusetts, as explained in Old-Fashioned Message Boards Still Get the Job Done. One additional thought: message boards and forums should be included in any social media monitoring strategy and program.
Many Brands Don't Track Social Media Conversations
Marketing ProfsResults of a survey by Alterian (a social media monitoring service) published in Many Brands Don't Track Social Media Conversations report that nearly one-third of surveyed marketers (31.4%) say they have little or no understanding about social media conversations around their brands, and 38.6% say they use a few ad-hoc tools to track and measure social media conversations. That's far higher than the hype would lead you to believe. There are other interesting results as well.
Five Reasons Your Competitors Aren't Blogging
Social TimesIs blogging now a marketing or public relations imperative for corporations and brands? Many would answer "yes". Five Reasons Your Competitors Aren't Blogging explains why blogging may not be necessary or desirable. Well, really two reasons and three excuses.
The 50-40-10 Rule of Optimizing Press Releases
Business WiredFrom Business Wire, a company that knows just about everything about distributing news releases, The 50-40-10 Rule of Optimizing Press Releases examines specifically how to make sure your press release is at the top of search results for your most important key words. Hint: Spend most of your time incorporating your key words into the headline.
10 Top Twitter Analytics Tools
CommsCorner10 Top Twitter Analytics Tools by Adam Vincenzini offers exactly what the title promises — incisive reviews and analyses of keyword analytics tools in Twitter.
10 Best Corporate Blogs in the World
Social Media TodayThe Best? Maybe. But, beyond question, The 10 Best Corporate Blogs in the World highlights some outstanding corporate blogs and offers insight into what makes them good. The ten are excellent measuring sticks for all corporate blogs.
Surviving Tough Times: 100 Entrepreneurs Share Their Tips
BNETMichael Hess asked owners and entrepreneurs how they keep their heads on straight, staying positive and focused, during the inevitable trials, tribulations, and stresses of business life. Especially for entrepreneurs running smaller agencies or companies, Surviving Tough Times: 100 Entrepreneurs Share Their Tips offers specific strategies and tactics to succeed in tough times.
President Obama and Vice President Biden Using YouTube and Yahoo Answers
SearchEngineWatchPoliticians often are early adopters and effective users of new media, especially during election campaigns. President Obama and Vice President Biden Using YouTube and Yahoo Answers takes a look at how the country's top officials are using new media to communicate and connect with constituents — because that's where the fish (voters) have migrated.
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