This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
Measuring Outcomes and Not Just Outputs
Neil MasonOld way: measure what you do. New way: measure what you accomplish against corporate goals. Outputs are what you do. Outcomes are what result from the outputs. The differences are crucial according to Measuring Outcomes and Not Just Outputs. The Commission on PR Measurement and Evaluation has made the same point.
How to Measure the Success of a Government Web Site
eConsultancyThis article also looks at outputs and outcomes to explain How to Measure the Success of a Government Web Site, in the absence of hard data such as sales or profits.
10 Laws of Social Media Marketing
Entrepreneur Magazine10 Laws of Social Media Marketing offers beginners an incisive look at the fundamentals of building an effective social media marketing program that builds brand or corporate presence and customer awareness.
Social PR: 10 Ways to Do PR Better with Social Media
Search Engine WatchIn a time of social media evolution and revolution, public relations professionals have a unique opportunity to reinvent themselves to ultimately deliver better results, The strategy: using social media-flavored PR to influence the search marketing ecosystem. Social PR: 10 Ways to Do PR Better with Social Media offers tactical and practical approaches to build relationships and earn placements.
How to Optimize Your Social Media Budget
MashableAs marketers and PR professionals labor to optimize their social media programs, they also need to look at prioritizing social media spending. How to Optimize Your Social Media Budget offers substantive insight into methods for developing a budget and measuring return on different social media initiatives ranging from fledgling approaches to advanced methodologies.
Lessons from Sociology: 5 Tips to Help You Sell More
Open ForumThe book Diffusion of Innovations by Everett Rogers isn't generally known as a business book, but as a sociology and communications textbook. Much of the book focuses on how innovations — or more simply, new ideas — are spread within social groups, whether it be an aboriginal village or a large business. Lessons in Sociology: 5 Tips to Help You Sell More digests the key points impacting marketing, public relations, and even sales. See if you can apply the principles to the selling of article ideas.
How H&R Block Uses Social Media to Enhance Customer Relations
Social Media ExaminerThis video interview with Jennifer Love, SVP of Communications of H&R Block entitled How H&R Block Uses Social Media to Enhance Customer Relations is full of practical tips on effective use of social media including: engaging customers on their channel of choice, different tactics for Facebook and Twitter; how to leverage generic answers that apply to thousands of customers.
Blogs Wane as the Young Drift to Sites like Twitter
New York TimesIn recent years, blogs and other Internet-based information and opinion sources have enabled most anyone to gain an audience for their insights (or rantings). The online media outlets substantially reduced the size of audiences for print publications, disrupting their business models. Now, as explained in Blogs Wane as the Young Drift to Sites like Twitter, social networks are reducing the voice of blogs. What's happened is that the writers of blogs (bloggers) are abandoning their blogging sites and moving to Facebook and Twitter where there is now more action, disrupting the growth of blogging services such as Live Journal and Blogger. New paradigm: post substantive articles on the blog; promote major posts in their Twitter and Facebook accounts.
Want to Get a Conversation Going on Twitter? Call a Reporter
Marketing VoxAt first blush, it may seem counter-intuitive. If you Want to Get a Conversation Going on Twitter, Call a Reporter. But, in fact, many Twitter posts are REACTIONS to published articles. According to research by HP, placing an article in mainstream media gets far more attention than a Twitter post and is an effective method of getting a subject listed among the top 'trending' topics on Twitter.
How Do I Tell If My SEO Agency is Using Black Hat Tactics?
Marketing Vox"Black hat tactics" are underhanded search engine optimization methods to get better rankings in Goggle's search listings. A recent New York Times article exposed J.C. Penny as a user of black hat tactics to achieve high rankings. The company blamed its SEO agency — and pleaded innocence. How Do I Tell If My SEO Agency is Using Black Hat Tactics? offers three concrete suggestions on how to avoid being blindsided by unscrupulous SEO vendors. Bottom line: you better know or your Web site could end up in the listings dark hole.
Keep It Short — Media Tips
TJ Walker InteractiveIn this audio presentation, T.J. Walker delivers a simple message. In business communications, short messages (less than 30 seconds) are more effective. He tells you how to Keep It Short in a 1:38 audio file.
Seven Reasons Why Porsche is Winning the Social Media Game
eConsultancyCase studies, as proven by Harvard Business School, are an extraordinarily effective way to learn. This case study on Why Porsche is Winning the Social Media Game examines examples of the unique, interactive approaches Porsche employs in social media to garner attention and serve its automotive constituencies.
The Man at the Top of PR
CTV NewsWhat is Richard Edelman thinking these days? An interview entitled The Man at the Top of PR tells how he sees things at this moment in time on the skepticism of Americans, the value of being an independent PR agency, the book Deadly Spin, and where the world of PR is moving.
The Day Egypt Disappeared
PR WatchWhat would happen to your business if its Internet connection were severed. Can it happen? It did in Egypt. The Day Egypt Disappeared explores this frightening business question and its implications for both businesses and democracies. It also raises a separate issue: because of the retrenchment of traditional news publications, coverage of the turmoil in Egypt lacked back story about the causes of the uprising. Americans still know little about what motivated Egyptians to rebel.
Blogger Outreach: 8 Tips for Managing Brand Promoters & Detractors
Customer ThinkHow do you best deal with online brand detractors and fans — especially bloggers? Can detractors be turned around? Blogger Outreach: 8 Tips for Managing Brand Promoters & Detractors offers solid advice and some interesting research findings about turning around detractors. Tip #1: Use a media monitoring service (such as CyberAlert) to track brand and corporate mentions in social media.
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