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Media Monitoring News

Best PR Articles

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Fewer topics; more articles. That's the deal for this week's Media Monitoring News as we cover a few topics in greater depth with links to more articles. We've selected six widely varying articles from widely differing perspectives about The Susan G. Komen Kerfuffle to provide a cross-section of analysis and insight on policy decisions and reputation management. And, as a diversion, we've chosen multiple articles about the Super Bowl Commercials including a link to all 50 commercials.


Table of Contents
Best PR Articles of the Month
  CyberAlert Awards 18 Non-Profits PR Grants for F.r.e.e. Media Monitoring
  Social Media Monitoring for Higher Ed
  Measuring Social Media ROI
  Gamification of PR Messages Could Be a Game Changer
  How to Make Your Pitch Stand Out in Crowded In-Boxes
  How To Be a Self-Righteous Social Media Jerk
  Analysis: The Susan G. Komen Kerfuffle
  The Truth about Reputation Management - What You Need to Know NOW!
  Twitterverse Tips: Headlines to Boost Your News Release Online
  Be Better at Twitter: The Data-Driven Guide
  7 Common Mistakes on Social Media (and How to Fix Them)
  14 Cringe-Worthy Things PR Clients Say
  The Best and Worst of the Super Bowl Commercials
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
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CyberAlert Awards 18 Non-Profits PR Grants for F.r.e.e. Media Monitoring

CyberAlert
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CyberAlert announced its annual PR Grants in a news release on Feb. 1. The CyberAlert PR grants consist of f.r.e.e. media monitoring services for one year and were awarded to 18 Not-for-Profit Organizations from 11 states and 3 countries. The list of PR Grant recipients includes organizations in diverse services including health, education, social services, science & technology, culture, disaster preparedness, animal rights and economic development. Started in 2004, the CyberAlert PR Grants program has awarded grants to a total of 178 not-for-profit organizations with a retail value of more than $525,000.

Social Media Monitoring for Higher Ed

Social Media Today
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Listening to constituents on social media is crucial for institutions of higher education (and all other types of education), according to Social Media Monitoring for Higher Ed, which suggests some do-it-yourself ways to monitor social media and some of the more expensive subscription services. Alas, CyberAlert (www.cyberalert.com) is not included in the list. Please consider best-value CyberAlert social media monitoring of blogs, message boards and forums, online VDO sharing sites, and Twitter.

Measuring Social Media ROI

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Calling Measuring Social Media ROI "slippery ground", Sunil Senan of Infosys nonetheless offers sound suggestions on starting a corporate media measurement program. The article is also an implicit warning shot across the bows of smaller media analysis companies. The "big boys" like Infosys, IBM and Accenture are gearing up to offer media measurement services.

Gamification of PR Messages Could Be a Game Changer

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Gamification - using interactive game techniques in corporate communications - is a hot topic in marketing. Now, Gamification of PR Messages Could Be a Game Changer analyzes how game techniques can be applied to classic public relations activities.

How to Make Your Pitch Stand Out in Crowded In-Boxes

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It's an often-covered topic, but How to Make Your Pitch Stand Out in Crowded In-Boxes gets rid of the fluff (one of the guidelines) and offers common sense approaches to grab the attention and interest of journalists and bloggers.

How To Be a Self-Righteous Social Media Jerk

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A tongue-in-cheek self-help article, How to Be a Self-Righteous Social Media Jerk offers best practices on how to be obnoxious on social media. Unfortunately, the jerks haven't figured out they're acting badly. Antidote #1: ignore what annoys you and carry on. Antidote #2: send this article to any jerks who complain. (If you do, it's guaranteed you'll hear back from them!)

Analysis: The Susan G. Komen Kerfuffle

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The Susan G. Komen kerfuffle contains many PR lessons. Recap: Susan B. Komen Foundation changed policy on grants, resulting in denial of funding to Planned Parenthood for breast exams. Given reason for grant denial. Congress was investigating Planned Parenthood. Defenders of Planned Parenthood and all that it stands for rose up in protest in both mainstream and social media. After first unsuccessfully changing it's story, Komen Foundation reversed its decision. Some lessons: First, no policy change goes unnoticed. Second, if your organization is a "neutral party" in political wars, stay neutral. Third, stand your ground against pressure from partisans to change policy. Fourth, be forthright and transparent in explaining any policy change. Fifth, if retreat is necessary, do it as promptly, gracefully and as completely as possible. And, there's a final lesson: "liberals", "moderates" and "progressives" may be passive most of the time, but will fight just as fiercely as "conservatives" for their principles and liberties. Here are seven of the most insightful articles and analyses on the incident. Komen Speaks on Planned Parenthood in the Washington Post. Komen's Faulty PR Strategy in PRSa. Can Komen's Reputation be Saved by K.D. Paine in The Measurement Standard. The Accidental Rebranding of Komen for the Cure was published in a blog by Kivi Leroux Miller. A liberal-biased account appears in Think Progress entitled Victory! Komen Apologizes. Backs Off Planned Parenthood Defunding. And, finally, a more crisis management oriented analysis titled Komen Provides Excellent Crisis Management Case Study in SpinSucks. As a postscript, Lamer Kramer opines that Komen has lost something more important than reputation; they have lost the benefit of the doubt. The article in Daily 'Dog is titled Reversal of Fortune Goes Beyond Reputation Management.

The Truth about Reputation Management - What You Need to Know NOW!

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It's come to the point where every individual and business must know how to defend their online reputations. The Truth about Reputation Management - What You Need to Know NOW! explains where online reputations can get blistered and the basics of what you can do to counter or overpower an online attack.

Twitterverse Tips: Headlines to Boost Your News Release Online

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In analyzing media monitoring results for our news release on PR Grant awards last week, we at CyberAlert learned that many Tweeters "scrape" headlines automatically to create tweets. The lesson we learned: write a news release headline that's about 120 characters in length to leave room for the shortened URL link to the article. Headlines to Boost Your News Release Online offers that and other suggestions with plenty of examples on writing headlines for the Twitter cognoscenti.

Be Better at Twitter: The Data-Driven Guide

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Are you an annoying Tweeter? It's possible. To make sure you're not, peruse Be Better at Twitter: The Data-Driven Guide to become a more effective Tweeter. The article references a substantive academic article titled Who Gives a Tweet? Evaluating Microblog Content Value. Conclusion: There are nine important categories of tweets, but nobody gives a tweet what you had for lunch.

7 Common Mistakes on Social Media (and How to Fix Them)

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A social media faux pas can explode into a disaster - and many have. In 7 Common Mistakes on Social Media (and How to Fix Them), the always trenchant Heidi Cohen explains how seemingly ordinary social media postings can cause serious problems. More importantly, she presents actionable fixes for each misstep.

14 Cringe-Worthy Things PR Clients Say

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If you want to know the things you say that make agency personnel wince (or laugh!), 14 Cringe-Worthy Things PR Clients Say is a good starting list - and the comments have many more laughable comments.

The Best and Worst of the Super Bowl Commercials

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Was your impression of the 50 Super Bowl commercials that they generally lacked creativity, originality, and marketing savvy? Most reviewers agreed, though all had some favorites. Stuart Elliott of the New York Times in his column entitled Judging Super Bowl Commercials from Charming to Smarmy liked a "few gems among the rhinestones" including Acura with Jerry Seinfeld, Best Buy honoring technology innovators, the apocalyptic Chevy Silverado truck, and Volkswagen's slimmed down golden retriever. The highly anticipated coverage by Advertising Age includes links to all the commercials and features an article titled The 10 Super Bowl Commercials that Blew Up the Biggest on Social Media. (The winner is H&M Body Wear.) The Washington Post Critique uses three branding gurus to evaluate the commercials. The analysis we like the best is The Best and Worse of Super Bowl Marketing Strategy 2012 in the Influence Marketing Blog. Our top choice: Chevy's Happy Grad.

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