spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Media Monitoring News

Best PR Articles

spacer
Fewer topics; more articles. That's the deal for this week's Media Monitoring News as we cover a few topics in greater depth with links to more articles. We've selected six widely varying articles from widely differing perspectives about The Susan G. Komen Kerfuffle to provide a cross-section of analysis and insight on policy decisions and reputation management. And, as a diversion, we've chosen multiple articles about the Super Bowl Commercials including a link to all 50 commercials.


Table of Contents
Best PR Articles of the Month
  Lawmakers to Homeland Security: Social Media Monitoring Threatens Free Speech
  Six Key Metrics for Managing Global-Local Communications
  Content Marketing Tactics Now Critical to All Businesses [Infographic]
  The Ultimate Guide to Writing Incredible Headlines
  How Companies Learn Your Secrets
  Is Social the New News?
  So Where Did AVEs Come From Anyway?
  4 Unique Approaches for Measuring Social Media
  Measuring Social Media: Interview with Web Analytics Guru Jim Sterne
  How to Use Facebook Metrics to Give Your Audience the Content They Want Most
  Don't Be a Pest with "This Social Media Stuff"
  Five Crucial Steps to Retaining Brand Loyalty in a Crisis
  12 Most Productive, Low-Cost Ways to Influence the Media
  Jeremy Lin and the Power of Social Media
  13 Cost-Saving Web Sites for Entrepreneurs
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

spacer
Try Our No-Risk F.r.e.e Trial
spacer

spacer

Lawmakers to Homeland Security: Social Media Monitoring Threatens Free Speech

Mashable
spacer
How times have changed! After 9/11, government security agencies did most anything they wanted to protect against terrorism including incarcerating suspects without due process. Now, as explained in Lawmakers to Homeland Security: Social Media Monitoring Threatens Free Speech, legislators balk at even commonplace approaches to identifying potential terrorist threats as threats to civil liberties. The question — and one that corporations must also answer — is where do you draw the line. Prediction: the first corporation caught "friending" a critic in order to monitor Facebook comments will face a serious outcry over privacy issues.

Six Key Metrics for Managing Global-Local Communications

Sinicom (Angela Sinickas)
spacer
Angela Sinickas, always good for a unique twist on PR analytics, focuses on measurement as a method to develop communications strategy in Six Key Metrics for Managing Global-Local Communications — and, as is usually the case, offers some out-of-the-box approaches using measurement to achieve more effective media placement.

Content Marketing Tactics Now Critical to All Businesses [Infographic]

Business 2 Community
spacer
Nowadays, it's called content marketing — and it's HOT! Back in the day, it was called public relations — and it was kind of, well, ignored. This infographic entitled Content Marketing Tactics Now Critical to All Businesses examines the extent and value of content marketing (aka: public relations) and its effectiveness. Thought: Some PR pros might consider positioning themselves as "content marketing experts."

The Ultimate Guide to Writing Incredible Headlines

The Content Strategist spacer
The Ultimate Guide to Writing Incredible Headlines delivers on its promise, providing a comprehensive list of approaches to developing attention-grabbing headlines for newsletters, blogs and most any other form of communication. The article includes links to other articles on headline writing. Another thoughtful article on good writing for marketing and PR, appearing in Kissmetrics, is The 4 Keys to Writing Persuasive Copy without Hype, BS, or Other Icky Gimmicks on writing clear, shiny copy that affords prospects the perfect view of whatever it is you're selling.

How Companies Learn Your Secrets

New York Times Magazine spacer
"Big data" is among the hottest topics in marketing. How Companies Learn Your Secrets is the typical in-depth analysis of lead articles in the New York Times Magazine — maybe telling you more than you want or need to know about the subject, but containing a fistful of substantive insights. This is a must-read article for marketing and PR pros who want to better understand the emerging "big data" trend.

Is Social the New News?

SlideShare spacer
Social media, especially Twitter, now often announce news events ahead of traditional media — because social media have people on scene witnessing the events. In a set of self-explanatory slides entitled Is Social the New News? for a presentation to the New England Newspaper & Press Association Winter Conference, Debra Askanase analyzes how crowd sourcing in social media is affecting traditional newspapers, journalism and the news cycle. Question: how is social media affecting corporate news distribution?

So Where Did AVEs Come From Anyway?

Institute for Public Relations spacer
Ad Value Equivalence (AVE) as a measure of public relations effectiveness has persisted for decades, but has no academic support according to Professor Tom Watson of Bounemouth University. So Where Did AVEs Come From Anyway? recounts the evolution of AVEs from first mention right to the current condemnations by most every PR association.

4 Unique Approaches for Measuring Social Media

ClickZ spacer
How do you measure how the effort put into social media is paying off? Just measuring volume certainly is not the answer. 4 Unique Approaches for Measuring Social Media suggests some controversial media measurement approaches including "value of a customer" and "paid value of traffic" (which sounds suspiciously like AVE).

spacer

spacer
Try Our No-Risk F.r.e.e Trial
spacer

spacer

Measuring Social Media: Interview with Web Analytics Guru Jim Sterne

WDFM spacer
As more and more marketing and public relations budgets move online, web analytics become vital in assessing effectiveness of various online approaches for promotion and corporate communications. Measuring Social Media: Interview with Web Analytics Guru Jim Sterne offers key insights on utilization of web metrics.

How to Use Facebook Metrics to Give Your Audience the Content They Want Most

Beth Kanter spacer
Corporations know what they want to tell consumers. But consumers won't listen unless they're interested. How can PR and marketing communicators determine the interests of their audience? Beth Kanter illustrates How to Use Facebook Metrics to Give Your Audience the Content They Want Most with approaches that apply to other social media as well.

Don't Be a Pest with "This Social Media Stuff"

Business 2 Community spacer
Written as a bit of self-promotion by a social media coach, Don't Be a Pest with "This Social Media Stuff" can also be titled "How PR and Marketing Can Sell the C-Suite on Social Media" or "How to Get the CxO to Participate in Social Media."

Five Crucial Steps to Retaining Brand Loyalty in a Crisis

Marketing Profs spacer
The crisis playbook is now well established and Anita Williams Weinberg presents it succinctly in Five Crucial Steps to Retaining Brand Loyalty in a Crisis.

12 Most Productive, Low-Cost Ways to Influence the Media

12 Most spacer
Targeted at non-profit organizations but applicable to most any small business with a skimpy budget for marketing and PR, 12 Most Productive, Low-Cost Ways to Influence the Media is a primer on effective techniques and tactics for media placement.

Jeremy Lin and the Power of Social Media

Forbes spacer
How could any newsletter having to do with media not have a Jeremy Lin article this week? Jeremy Lin and the Power of Social Media contends that "no athlete has ever illustrated the power of social media so quickly and as much as New York Knicks guard Jeremy Lin." Hmmmmm. Yes, pro basketball phenom Lin caught fire on social media, but he also dominated the sports pages of traditional media. It's enlightening to see how one player can affect business outcomes, but attributing the effect to social media seems an overreach.

13 Cost-Saving Web Sites for Entrepreneurs

The Next Web spacer
Any business — especially a small business — that wants to save money and increase productivity should peruse the list of 13 Cost-Saving Web Sites for Entrepreneurs. The list includes a cross-section of online services intended to reduce business costs.

Return to PR Menu >

spacer
spacer
Follow Us
spacer
Customer Service 1-800-461-7353
Media Monitoring Free Trial
rule spacer
spacer Monitor up to 55,000+ news
sources worldwide for 14
days with your own key
words at zero cost and no
credit card required!
spacer
spacer rule
Click Here Now
Call 800-461-7353
Subscribe to Media Monitoring News
rule spacer spacer
First Namespacer
Last Namespacer
Emailspacer
spacer
spacer
spacer
 Check to UNsubscribe                
spacer rule
bottom rule
Monthly newsletter is free to anyone interested in the latest news about Media Monitoring & Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
margin edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert, Inc.
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert

side margin side rule
side rule side margin margin side margin side rule
bottom rule
spacer
margin edge
edge margin CyberAlert.com
©Copyright 1999-2014 CyberAlert®, Inc. All Rights Reserved.

margin edge
bottom edge