Media Monitoring News
Best PR Articles
Fewer topics; more articles. That's the deal for this week's Media Monitoring News as we cover a few topics in greater depth with links to more articles. We've selected six widely varying articles from widely differing perspectives about The Susan G. Komen Kerfuffle to provide a cross-section of analysis and insight on policy decisions and reputation management. And, as a diversion, we've chosen multiple articles about the Super Bowl Commercials including a link to all 50 commercials.
Lawmakers to Homeland Security: Social Media Monitoring Threatens Free Speech
How times have changed! After 9/11, government security agencies did most anything they wanted to protect against terrorism including incarcerating suspects without due process. Now, as explained in Lawmakers to Homeland Security: Social Media Monitoring Threatens Free Speech, legislators balk at even commonplace approaches to identifying potential terrorist threats as threats to civil liberties. The question — and one that corporations must also answer — is where do you draw the line. Prediction: the first corporation caught "friending" a critic in order to monitor Facebook comments will face a serious outcry over privacy issues.
Six Key Metrics for Managing Global-Local Communications
Sinicom (Angela Sinickas)
Angela Sinickas, always good for a unique twist on PR analytics, focuses on measurement as a method to develop communications strategy in Six Key Metrics for Managing Global-Local Communications — and, as is usually the case, offers some out-of-the-box approaches using measurement to achieve more effective media placement.
Content Marketing Tactics Now Critical to All Businesses [Infographic]
Business 2 Community
Nowadays, it's called content marketing — and it's HOT! Back in the day, it was called public relations — and it was kind of, well, ignored. This infographic entitled Content Marketing Tactics Now Critical to All Businesses examines the extent and value of content marketing (aka: public relations) and its effectiveness. Thought: Some PR pros might consider positioning themselves as "content marketing experts."
The Ultimate Guide to Writing Incredible Headlines
The Content Strategist
The Ultimate Guide to Writing Incredible Headlines delivers on its promise, providing a comprehensive list of approaches to developing attention-grabbing headlines for newsletters, blogs and most any other form of communication. The article includes links to other articles on headline writing. Another thoughtful article on good writing for marketing and PR, appearing in Kissmetrics, is The 4 Keys to Writing Persuasive Copy without Hype, BS, or Other Icky Gimmicks on writing clear, shiny copy that affords prospects the perfect view of whatever it is you're selling.
How Companies Learn Your Secrets
New York Times Magazine
"Big data" is among the hottest topics in marketing. How Companies Learn Your Secrets is the typical in-depth analysis of lead articles in the New York Times Magazine — maybe telling you more than you want or need to know about the subject, but containing a fistful of substantive insights. This is a must-read article for marketing and PR pros who want to better understand the emerging "big data" trend.
Is Social the New News?
Social media, especially Twitter, now often announce news events ahead of traditional media — because social media have people on scene witnessing the events. In a set of self-explanatory slides entitled Is Social the New News? for a presentation to the New England Newspaper & Press Association Winter Conference, Debra Askanase analyzes how crowd sourcing in social media is affecting traditional newspapers, journalism and the news cycle. Question: how is social media affecting corporate news distribution?
So Where Did AVEs Come From Anyway?
Institute for Public Relations
Ad Value Equivalence (AVE) as a measure of public relations effectiveness has persisted for decades, but has no academic support according to Professor Tom Watson of Bounemouth University. So Where Did AVEs Come From Anyway? recounts the evolution of AVEs from first mention right to the current condemnations by most every PR association.
4 Unique Approaches for Measuring Social Media
How do you measure how the effort put into social media is paying off? Just measuring volume certainly is not the answer. 4 Unique Approaches for Measuring Social Media suggests some controversial media measurement approaches including "value of a customer" and "paid value of traffic" (which sounds suspiciously like AVE).
Measuring Social Media: Interview with Web Analytics Guru Jim Sterne
As more and more marketing and public relations budgets move online, web analytics become vital in assessing effectiveness of various online approaches for promotion and corporate communications. Measuring Social Media: Interview with Web Analytics Guru Jim Sterne offers key insights on utilization of web metrics.
How to Use Facebook Metrics to Give Your Audience the Content They Want Most
Corporations know what they want to tell consumers. But consumers won't listen unless they're interested. How can PR and marketing communicators determine the interests of their audience? Beth Kanter illustrates How to Use Facebook Metrics to Give Your Audience the Content They Want Most with approaches that apply to other social media as well.
Don't Be a Pest with "This Social Media Stuff"
Business 2 Community
Written as a bit of self-promotion by a social media coach, Don't Be a Pest with "This Social Media Stuff" can also be titled "How PR and Marketing Can Sell the C-Suite on Social Media" or "How to Get the CxO to Participate in Social Media."
Five Crucial Steps to Retaining Brand Loyalty in a Crisis
The crisis playbook is now well established and Anita Williams Weinberg presents it succinctly in Five Crucial Steps to Retaining Brand Loyalty in a Crisis.
12 Most Productive, Low-Cost Ways to Influence the Media
Targeted at non-profit organizations but applicable to most any small business with a skimpy budget for marketing and PR, 12 Most Productive, Low-Cost Ways to Influence the Media is a primer on effective techniques and tactics for media placement.
Jeremy Lin and the Power of Social Media
How could any newsletter having to do with media not have a Jeremy Lin article this week? Jeremy Lin and the Power of Social Media contends that "no athlete has ever illustrated the power of social media so quickly and as much as New York Knicks guard Jeremy Lin." Hmmmmm. Yes, pro basketball phenom Lin caught fire on social media, but he also dominated the sports pages of traditional media. It's enlightening to see how one player can affect business outcomes, but attributing the effect to social media seems an overreach.
13 Cost-Saving Web Sites for Entrepreneurs
The Next Web
Any business — especially a small business — that wants to save money and increase productivity should peruse the list of 13 Cost-Saving Web Sites for Entrepreneurs. The list includes a cross-section of online services intended to reduce business costs.
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