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Media Monitoring News

Best PR Articles

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This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
  Responding to the Good, Bad and the Ugly
  Facebook: What's this Negative Comment Doing Here?!
  5 Twitter Management Tools You Can't Live Without
  How Journalists Use Search & Social Media
  How To Bounce Back From A PR Disaster
  Understanding the Participatory News Consumer
  Statistical Breakdown of the Blogosphere
  30 Tips On How To Make Your Company's Blog Rock
  9 Insights to Help Guide Your Social Media Marketing Program
  The 10 Most Innovative Viral Video Ads of 2009
  35 Tips in 30 Minutes
  The 22 Immutable Laws of Marketing No Longer Apply

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Responding to the Good, Bad and the Ugly

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How should a small business such as a restaurant handle a bad review or online criticism? The Smart Blog on Social Media, in an article by Jesse Stanchak titled "Responding to the good, the bad and the ugly" suggests having a plan in place, a point person to handle the complaint, recognizing that every business gets a bad review at some point, and trying to turn a negative into a positive by opening a conversation. Most importantly, if a pattern of criticism pinpoints a problem, then the solution is to correct the problem.


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Facebook: What's this Negative Comment Doing Here?!

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In "The Pulse", a Ragan publication, Josh McColough outlines a hospital's process of responding to online criticism in an article titled Facebook: What's this Negative Comment Doing Here?!
  Send negative comments to proper departments right away. Then, follow-up with the department to make sure someone contacts the user soon (within 24 hours of the posting).
  Respond to the user with an apology and an assurance of a follow-up.
  Keep the negative comments up, unless they violate Facebook privacy policies (e.g. abusive comments, calling out employees by name, etc.).


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5 Twitter Management Tools You Can't Live Without.

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Lee Odden of Social Media Today offers 5 Twitter Management Tools You Can't Live Without.


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How Journalists Use Search & Social Media

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In TopRankBlog, the prolific Mr. Odden examines How Journalists Use Search & Social Media. TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008, finding 91% use search engines like Google to do their job and 64% use social networks. Published in Jan 2010, a George Washington University and Cision survey of journalists reports 89% use blogs and 65% use social networks to research stories.


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How To Bounce Back From A PR Disaster

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How To Bounce Back From A PR Disaster is a NPR interview by Rebecca Roberts of Eric Dezenhall, CEO of Dezenhall Resources, a crisis management firm in Washington. He is author of "Damage Control: Why Everything You Know About Crisis Management Is Wrong."


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Understanding the Participatory News Consumer

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The Pew Research Center this month published "Understanding the participatory news consumer: How internet and cell phone users have turned news into a social experience". The detailed 51-page report examines how the Internet has changed people's relationship to the news and the new process Americans use to get news based on foraging and opportunism. This report discusses two significant technological trends that have influences news consumption behavior: First, the advent of social media like social networking sites and blogs has helped the news become a social experience in fresh ways for consumers. People use their social networks and social networking technology to filter, assess, and react to news. Second, the ascent of mobile connectivity via smart phones has turned news gathering and news awareness into an anytime, anywhere affair for a segment of avid news watchers


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Statistical Breakdown of the Blogosphere

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In Breakdown of the Blogosphere, Intac offers, in a whimisical statistical analysis, everything you need to know about who makes up the blog universe, what and why they blog, and how much time is being spent doing so.


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30 Tips On How To Make Your Company's Blog Rock

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Now that you started a company blog, how do you regularly generate content? In his blog, Jeff Bullas offers "30 Tips On How To Make Your Company's Blog Rock". The tips are specific and actionable.


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9 Insights to Help Guide Your Social Media Marketing Program

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Marketers can learn a lot about social media marketing by watching the 2010 Winter Olympic Games. Heidi Cohen of ClickZ offers 9 Insights [from Olympic Ahletes] to Help Guide Your Social Media Marketing Program.


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The 10 Most Innovative Viral Video Ads of 2009

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In Mashable, Josh Warner offers The 10 Most Innovative Viral Video Ads of 2009. And, boy, are they fun to watch. As a group they provide insights on the secrets to successful viral videos.


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35 Tips in 30 Minutes

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The PR Breakfast Club offers 35 Tips in 30 Minutes on planning and implementing social media PR campaigns. It's a text version of a presentation at the Media Relations Summit in New York and it takes far less than 30 minutes to read it.


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The 22 Immutable Laws of Marketing No Longer Apply

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In The 22 Immutable Laws of Marketing No Longer Apply, Augustine Fou makes a strong case that the marketplace and tools have changed so much in the past 10 years that the classic marketing and PR principles espoused by Jack Ries and Al Trout no longer apply. Part 1 takes on Laws 1 to 7. Part 2 examines Laws 8 to 15. Part 3 still to come.

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