This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
The CMO's Guide to Social Media
CMO.com offers The CMO's Guide to Social Media, a one-page analysis of the major social media services with suggestions on how best to leverage each of them in a marketing or PR program. A must-have for anyone with social media responsibilities
Social Media Thought Leaders — Who's No. 1?
If you want to follow the key influencers on social media, Eric Qualman in ClickZ lists the Top 50 or so Social Media Thought Leaders, with his own comments on each. His choices include: Pete Cashmore, Guy Wawasaki, Gary Vaynerchuk, Chris Brogan, David Meerman Scott, Liz Straus, Peter Shankman, Lee Odden, Charlene Li, Dan Zarella, and Biz Stone (founder of Twitter).
Most Unforgettable Blog Posts on PR
Not to be outdone, Richie Escovedo of Next Communications lists the 34 Most Unforgettable Blog Posts on PR-related topics. It's an interesting list of interesting articles. The articles include Who Owns the Social Media Play: Marketing, PR or Advertising? by Kami Huyse and ROI: How to Measure Return on Investment in Social Media, a worthwhile read, written by the redoubtable Brian Solis.
Social Transmission and Viral Culture: Why Articles Become Viral
Why are certain things more viral than others? An analysis of over 7,500 New York Times articles published over six months suggests that individual-level psychological processes (e.g., emotion) act as a selection mechanism on culture, shaping what becomes viral. Even controlling for external drivers of attention (e.g., the time an article spent on the Times' homepage), awe-inspiring articles are more likely to be among the newspaper's most e-mailed stories on a given day. Practically useful, surprising, positive, and affect-laden articles are also more likely to be viral. The 37-page analysis from Wharton by Jonah Berger and Katherine L. Milkman is entitled Social Transmission and Viral Culture.
How to Build a Better Online Newsroom
What makes a great online newsroom? What can you do to make your online newsroom more compelling? What information should be in your online newsroom to improve your chances of scoring an interview with your favorite journalist or blogger?
In Part 1, Jeremy Porter of Jounalistics provides in-depth analysis of the characteristics and features of superior online newsrooms using as examples the newsrooms of Apple, Facebook, Microsoft and Google. Hey, if you're going to "copy", might as well follow the best. Examining both content and "feel", Part II shows examples from smaller companies HubSpot, MailChimp, and 37Signals.
How to Beat Writer's Block
All writers get "block", that insidious disease that comes with little warning and few discernible symptoms. You really, really, really don't want to write. The words won't come. You're bereft of inspiration. So what can you do? Going to a doctor won't help, but Daphne Gray-Grant has Ten Best Ways to Beat Writer's Block.
Do Companies Tweet? Should They?
Recent surveys show that a full seven out of 10 American companies have yet to address how the company and its employees are to become engaged in social media in the workplace. Should your company be tweeting? Only if it can live up to the 11 Commandments for Corporate Tweeting by Bernhard Warner in Slate.
Golden Rule of Social Media
David Leonhardt on Search Engine People writes his Golden Rule of Social Media. His take: make yourself someone they want to meet, someone they would want to help. Make yourself someone the community sees as adding value, not sucking value away. Bottom line: give before you ask.
The State of the News Media
Will traditional media adapt and innovate amid continuing pressures to thin their ranks? What are the prospects for alternative journalism organizations that are forming? The State of the News Media, the 2010 annual report on American journalism, was released on March 15 by the Pew Foundation. The report provides real insight into business crises confronting most every news source and the journalism issues that result, both of which impact the practice of corporate public relations.
Public Relations Thrives in the Recession
In Public Relations in the Recession, The Economist explains that public relations unexpectedly thrived during the past two years of economic downturn. According to data from Veronis Suhler Stevenson (VSS), a private-equity firm spending on public relations in America grew by more than 4% in 2008 and nearly 3% in 2009 to $3.7 billion. That is remarkable when compared with other forms of marketing which all contracted substantially during the worldwide recession. Some estimates, however show PR's overall revenues declining, although not nearly as sharply as those of most of the businesses it serves. Among the reasons for the relative success of PR during the downturn, the article avers that PR has benefited from the changing media landscape since the withering of many traditional media outlets has left fewer journalists from fewer firms covering business. That makes PR doubly important, both for attracting journalists' attention, and for helping firms bypass old routes altogether and disseminate news by posting news releases online.
Passionate Leadership: James Cameron and Steve Jobs
James Cameron, director of Avatar, and Steve Jobs, CEO of Apple, are two of the most successful innovators of our time. In a BNET article entitled Passionate Leadership, Shaun Silverthorne examines the three traits where the computer and cinema wunderkinds overlap. It offers lessons for all in leadership.
Optics: New Buzzword in Politics and PR
In his final On Language column in the New York Times Magazine last September, William Safire noted that: "'Optics' is hot, rivaling content." Politicians, including the president, now ruminate and fret about an issue's "optics" — that is, the outward appearances of an issue instead of the substance. In "Optics", Ben Zimmer, the new On Language columnist, traces the history and import of "optics" — and how it got to be the new buzzword in politics and PR.
119 Words and Phrases Banned from WGN (Chicago)
Randy Michaels, CEO of The Chicago Tribune, created quite a stir with a memo to WGN staff members listing 119 "news-speak" phrases never to be used again on WGN airtime. The memo was met with contempt by creative types who resented a business executive butting into the creative process. But take a look at the list of clichés he banned, and in many cases the reason for his contempt. Three cheers, Mr. Michaels. Subsequently, Ian Chillag on the NPR website made a heroic effort (was that phrase banned?) to use all the banned words in one sentence, thereby laying the list to rest (one of the banned phrases, for sure).
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