This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
How to Make a Small Business Look Big
New York TimesThe oft-repeated old cartoon line is: "On the Internet no one knows you're a dog." It's more true that on the Internet a small business can appear much larger. How to Make a Small Business Look Big focuses on one-trepreneurs (one-person companies), but the advice on how to look bigger and produce better applies to many types of small businesses, including PR agencies.
Listen Up! Dell Lends Its Ear to Social Media
CMO.comIt wasn't long ago that Dell, the computer company, was battered in social media. Now, the company has learned its lesson. Listen Up! Dell Lends Its Ear to Social Media describes the company's "listening room", the Social Media Listening Command Center, a sexy cross between an air traffic control tower and a TV production facility, at Dell headquarters outside of Austin, Texas.
Which Social Media Marketing Metrics Really Matter? (And To Whom?)
Forrester BlogsYou'll have to pay $499 for the full report, but the blog article Which Social Media Marketing Metrics Reall Matter? (And to Whom?) offers quite a lot of insight (mainly in the graphic) into PR and marketing measurement of social media. Key point: focus on those metrics that are meaningful to brand honchos.
Your Investment in Measurement
ClickzYour Investment in Measurement by Jim Sterne looks at the question "How much should YOU Invest in Measurement?" The straightforward answer: 20% of your marketing budget. Testing should be 10% of the budget.
What We Learned from Our 2011 Journalist Survey (Results May Surprise You)
PowerlinesPWR New Media surveyed 200 journalists to learn about their news release preferences. The main purpose of this portion of the survey was to find out how journalists want to receive news releases and what assets they want included with them. What We Learned from Our 2011 Journalist Survey reports that 87%, said email is the way they want to receive releases. They also want them accompanied by easily accessible assets including backgrounders, bios, and images.
Sentiment Analysis Gives Companies Insight into Consumer Opinion
Business WeekWe question the tools mentioned (there are better ones available), but Sentiment Analysis Gives Companies Insight into Consumer Opinion gives the right slant on analyzing consumer opinion to gain understanding and improve operations
Why Tuesdays Suck for Social Marketers
The Social WebConventional wisdom is that Tuesday is the best day to send promotional e-mail and to distribute news releases. Why Tuesdays Suck for Social Marketers explains why conventional wisdom does not apply to social media, including blogs, Twitter, Facebook and other platforms. Interesting theory on which someone needs to do an A/B test.
The Problem with Public Relations
New York TimesRants are commonplace in social media — but the New York Times? The Problem with Public Relations is little more than a rant that would gain little traction in social media, but gains credence because of where it's published. It does reveal, however, some of the problems inherent in doing PR for restaurants, especially when egos clash.
7 Ways PR People Make Me Crazy
iMedia ConnectionUnlike the rant above, 7 Ways PR People Make Me Crazy is a studied analysis by a sympathetic journalist of PR behaviours that make journalists cringe. The article even takes a swipe at the NY Times blog rant, calling it a gross generalization. Two cited bad behaviors: going behind the journalists back; bad phone manners.
Social Brands and the Seven Deadly Sins
Strategic Public RelationsSocial Brands and the Seven Deadly Sins analyzes the common mistakes in social media marketing and public relations in terms of the seven deadly sins: envy, sloth, gluttony, wrath, pride, lust, and greed. Remarkably, the seven sins fit the corporate misdeeds in social media quite well.
When Tweets Go Wrong and How to Do It Right
Open ForumWhat does an organization do when one of its "tweeters" blunders? And how can you use Twitter to help your business? When Tweets Go Wrong and How to Do It Right by the financial writer Jean Chatzky offers answers to those questions, illustrated by a case study blunder from the Red Cross. Add one more item to the article suggestion: make all Tweets meaningful.
Exploring the Serious Business of Game-Based Marketing
SmartBlog on Social MediaGames attract audiences. Games create engagement. Games engender loyalty. To attract, engage and hold an audience, create a game that resembles a loyalty rewards program. That's the base logic of Exploring the Serious Business of Game-Based Marketing. Just learning the four categories of "gamers" makes it worthwhile reading.
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