This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
What Marketers Don't Know About Public Relations
Crenshaw CommunicationsFor PR folks, it's just mind-boggling that marketers don't understand the value of "earned media". For marketers, it's equally mind-blowing that PR folks don't understand the value of controlling the message. What Marketers Don't Know About Public Relations examines "seven myths" about PR including: "PR is advertising lite", "PR is cheap" and "PR isn't measurable".
Ethical Best Practices of Recording Media Interviews
Public Relations Society of AmericaPRSA released its updated standards in Ethical Best Practices of Recording Media Interviews. The "rules" are long-standing but worth reviewing. Basic rule: at least one person, and preferably all persons, in the interview must know the recording is taking place. Here are the actual standards advisory and the full PRSA Code of Ethics that every PR pro should review annually.
The Yankees' Guide to Media Survival
Wall Street JournalThe players of the New York Yankees, exemplified by Derek Jeter, seem to be especially adept at handling the media well. It's not an accident, as explained in The Yankees' Guide to Media Survival. The players are taught to be accessible, responsive and accountable, seeing media interactions as opportunities to mold their own image and communicate with fans.
5 Awful Press Release Blunders to Avoid
Open ForumThe article is aimed at business owners with no PR experience, but even seasoned PR pros may benefit from reviewing 5 Awful Press Release Blunders to Avoid. One of the sins is common even among some PR pros — too much hype, too much exaggeration, too many adjectives.
Do You Make This Mistake with Your Headlines?
Marketing NewzBack in the days of "press releases" the publication editor wrote the headline. They even had headline specialists. Now, in the era of "news releases", the PR pro writes the headline. According to Do You Make This Mistake with Your Headlines, a headline is like a promise to the reader. Readers are pleased only when you deliver on the promise.
The Rules of Social Media Engagement
Brian SolisMedia Monitoring News has recommended a number of articles on developing policies and guidelines for social media. Forget the other articles. The Rules of Social Media Engagement offers the best insight into developing a social media corporate policy including top 25 best practices.
When Social Bites Back: Dealing with Missteps
Brass Tack Thinking (Amber Naslund)What should you do when someone screws up in social media? When Social Bites Back: Dealing with Missteps offers practical guidance when you've "blown it"" in social media as a number of major corporations have done recently. Double A Rule #1: Admit and Apologize (sincerely).
10 Tips to Grow Your Twitter Following
Small Business ComputingYou're not Charlie Sheen, so you're not going to accumulate a million followers in a day, but 10 Tips to Grow Your Twitter Following suggests helpful strategies and tactics to expand your presence on Twitter.
The Dos and Don'ts of Article Marketing
CompuKol Connection"Article Marketing" has taken a big hit recently with the Google algorithm change downgrading websites of "content farms". But there still remains a good deal of value in "article marketing" for search engine optimization, for creating increased brand presence and recognition, and for creating site traffic. The Dos and Don'ts of Article Marketing tells how best to market articles to achieve corporate goals.
51 Ways to Reward Employees Without Money
Open ForumIn these times of budget constraints, 51 Ways to Reward Employees Without Money offers timely suggestions to managers and owners on motivating and rewarding employees, especially in smaller organizations and agencies. Upshot: Do something nice for an employee today.
How to Track Social Media Metrics Like a Rock Star
AimClearIn this semi-irreverent approach to social media measurement, How to Track Social Media Metrics Like a Rock Star proposes the standard "listen first" recommendation, but then suggests a new metric called "return on conversation" as a corollary to "return on investment", providing deeper analysis of metrics for Facebook and Twitter.
7 Local Web Marketing InfoGraphics to Overload Your Brain
Search Engine LandThe old adage that a picture is worth a thousand words has been resurrected of late in "infographics", graphics depictions of relationships between entities. 7 Local Web Marketing InfoGraphics to Overload Your Brain offers an intensive and very useful graphic overview of "what's happening" in "local", among today's hottest topics in online marketing.
YouTube Marketing Mistakes
MashableFocused on small business but applicable to all organizations, YouTube Marketing Mistakes reveals the most egregious mistakes marketers make in using YouTube to promote products and burnish corporate reputations. While you're on the subject, look at the very successful YouTube video by Corning with 10+ million views.
Sarah Palin's Lessons of Personal Branding
Open ForumLike her or hate her, you'll probably agree Sarah Palin is a master of personal branding. "Stick with a consistent message and image" is one of Sarah Palin's Lessons of Personal Branding. The article is a worthwhile analysis of how political and personal branding can be applied to business.
General Electric Paid No Federal Taxes in 2010
ABC NewsThis is a bit off topic — but it will have major PR implications for most every major corporation in the year ahead. Executives at big corporations, including Jeff Immelt of General Electric, whine constantly about the 35% tax rate on corporations. As General Electric Paid No Federal Taxes in 2010 reports, the ACTUAL tax rates are considerably lower — far lower than tax rates that most working individuals pay. GE and other corporations may find that by pushing too far on tax loopholes and protesting too much on the corporate tax rate, they have caused public outrage that lobbying will not overcome.
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