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Media Monitoring News

Best PR Articles

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This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
  10 Ways to Use Linked-In
  20 Ways Businesses Can Benefit from Social Media
  30 Tips On How To Make Your Company’s Blog Rock
  20 Social Media Allstars
  15 Biggest PR Disasters Of The Decade
  7 Reasons Your Company Needs to Prepare for Crises
  How to Bounce Back from a PR Crisis
  The SPJ Digital Media Handbook
  What Makes PR and Marketing Videos Go Viral
  Approaches to Handling Online Criticism
  Funniest Newspaper Corrections Ever
  2.5-Year-Old Encounters an iPad

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10 Ways to Use Linked-In

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In Open Forum, an American Express publication, Guy Kawasaki expounds on Ten Ways for Small Businesses to Use LinkedIn including: A) Acquire new customers through online recommendations and word of mouth. B) Find the right vendors to outsource services you’re not an expert on. C) Build your industry network—online and in person. D) Get answers to tough business questions with a little help from your real friends. E) Convince potential customers of your expertise by [answering questions] and sharing unique blog content. Plus five more good reasons from one of today’s innovative business thinkers.


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20 Ways Businesses Can Benefit from Social Media

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1 to 1 Media offers an excerpt of Chris Brogan’s new book, Social Media 101; Tactics and Tips to Develop Your Business Online. The article is titled Twenty Ways Businesses Can Benefit from Social Media. Registration required.


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30 Tips On How To Make Your Company’s Blog Rock

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How do you keep that blog post cupboard full of ideas and continuously pump out solid content that will improve your business? Jeff Bullas on his own blog offers 30 Tips On How To Make Your Company’s Blog Rock. The tips — all good ones — are a good reference especially during periods of writer’s block.


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20 Social Media Allstars

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Want to better understand how best to use social media for PR and marketing? One superb method is to follow the blogs of social media gurus. In ClickZ, Erik Qualman has drafted a team of 20 Social Media All-Stars — and a good list it is of true leaders. Follow them regularly and you’ll be au courant on all things social media.


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15 Biggest PR Disasters Of The Decade

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In an online slide presentation, Business Insider delves into the 15 Biggest PR Disasters of the Decade include Bridgestone Tire, automaker CEOs taking private jets to Congressional hearings, Domino’s YouTube scandal, the Air Force flying planes low over New York City for photo ops. And it ends with a link to 10 Celebrity Endorsement Deals That Went Way Wrong.


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7 Reasons Your Company Needs to Prepare for Crises

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In Seven Reasons Your Company Needs To Prepare For Crises in Social Media Today, Dave Fleet explains that, eventually and inevitably, all companies do something to anger one of their constituencies. In Boy Scout lingo, be prepared — and Mr. Fleet explains how to do it.


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How to Bounce Back from a PR Crisis

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Using the Toyota recall as a launch pad, Rebecca Roberts of National Public Radio (NPR) interviews Eric Dezenhall, CEO of Dezenhall Resources, a crisis management firm in Washington, D.C. It makes good reading and/or listening and offers solid lessons on managing corporate reputation in a crisis.


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The SPJ Digital Media Handbook

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From the Society of Professionals Journalists comes The SPJ Digital Media Handbook containing over a dozen separate articles on the intersection of journalism and digital media.


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What Makes PR and Marketing Videos Go Viral

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Thinking of using a video in your PR or marketing campaign? According to an article in Marketing Vox titled What Makes Videos Go Viral, you better set your sights properly before issuing a video. According to the article, there’s no one reason that makes videos go viral, but the most viral videos seem to share common characteristics including uncommon, shocking or heartwarming content.


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Approaches to Handling Online Criticism

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Seven Ways Hospitals Can Address Facebook Criticism by Jenn Riggle in The Buzz Bin offers solid approaches to handling online criticism not just for hospitals but for any organization and not just in Facebook but anywhere in social media.


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Funniest Newspaper Corrections Ever

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Just for fun, the Huffington Post (a la Jay Leno) shows pictures of The Funniest Newspaper Corrections Ever: Retracting The Ridiculous (PICTURES)


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2.5-Year-Old Encounters an iPad

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Todd Lappin handed his 2.5 year-old daughter a new toy: his brand-new iPad. The 5-minute video posted on BNET is titled: What My 2.5 Year-Old's First Encounter With An iPad Can Teach the Tech Industry. As Mr. Lappin explaines in the article, the video offers a fascinating lesson in product and user-interface design, and what it takes to create the kind of technology that anyone can use and embrace.

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