This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
F.r.e.e. News Release Distribution Services
In recent years, a number of free and low-cost news release distribution services have sprung up on the Internet in most of developed countries. These upstarts offer basic press release distribution services, deliver additional exposure and readership for news releases, and help improve search engine rankings.
CyberAlert has updated and expanded its list of f.r.e.e. and low cost news release distribution services. The list of over 60 such services in the U.S., Europe and elsewhere is believed to be the most comprehensive and up-to-date now available.
Seasoned public relations professionals would argue that free and low cost services can not match the in-depth distribution of the long-established fee-based services such as Business Wire, but the free and low cost news release distribution services are appropriate for and used most frequently by smaller organizations that do not believe they can afford the more comprehensive paid press release distribution services.
Include Free Media in Your Online Media Plan
In addition to f.ree news release distribution sites, there are ample other opportunities for f.ree media placement on the Internet. In ClickZ, Harry Gold includes a dozen different potential placement opportunities in the article entitled Include Free Media in Your Online Media Plan — and he doesn't even mention the f.ree news release distribution sites.
You've Been Yelped!
Everyone's a critic. The cliché has long been a useful way to brush off a caustic remark or a biting comment. But now it's true — and it's driving small business owners crazy. In You've Been Yelped, Inc. magazine delves into the trauma small businesses endure from negative reviews in so-called complaint sites. The article offers some clues of what's possible when business owners embrace Yelp. It does not cover the problems Yelp itself has endured lately with charges of sleazy advertising sales tactics.
How to Protect Your Brand from Bad Business Reviews
If you've been Yelped, iMedia Connection takes a look at reputation management approaches in How to Protect Your Brand from Bad Business Reviews.
Step 1: Monitor review sites. Step 2: Engage reviewers. Step 3: Generate positive reviews
Wha!? PR people who don't answer the phone??
In the PR Breakfast Club, Kate Octavio decries PR people who don't answer the phone.
It's a common complaint of journalists, she says. They try to reach the PR contact. No one answers. Plumbers now answer their cell phone on the job. Why not PR people?
In a related issue, it's pretty common that contact information on press releases is either incorrect or the PR person is unavailable to be contacted on the day the release is issued. Most journalists make only one attempt to reach the issuing company. It's vital that someone answers in a timely way. That means answering the phone live or returning the call or e-mail request within minutes — not hours or days. Responsiveness gets "ink". Delay means lost media placement opportunities.
Oyster Photo Fakeouts
Social media and crowd-sourcing is making it close to impossible for companies to falsely portray their products. Now, Oyster Photo Fakeouts publishes side by side comparisons of photos from hotel promotional materials to photos taken of the same scene by actual hotel guests. Art directors now have to be more circumspect with their PhotoShop "touch ups".
How to Write Your Social Media Plan in 8 Steps
The folks at Skyline, makers of portable exhibits, offer How To Write Your Social Media Plan In 8 Steps, written by Mike Thimmesch. The article provides quite a good template for starting a social media campaign — and even includes copy snippets on each of the eight steps that include: Paint The Picture of The Big Opportunity of Social Media; List Tangible Business Goals; Plan A Timeline Of Steps; Recommend Who Does Social Media For Your Company and Ask for Resources.
Making a Military Grade Case for Social Media
The military, conservative as it is in its communications programs, is probably the last organization you would expect to embrace social media. In Making a Military Grade Case for Social Media on the Smart Blog for Social Media, Jesse Stanchek interviews Staff Sgt Joshua Salmons who is the Emerging Media Coordinator at the Defense Information School and works on curriculum standards for social media instruction for public affairs officers and enlisted personnel. Sgt. Salmons offers good insights on how to "sell in" a social media initiative to the generals and the troops.
Meaningful Metrics for B2B Blogging
How do you best evaluate your organization's blog results? Meaningful Metrics for B2B Blogging provides an in-depth analysis of various metrics you can use and what they mean.
Yes We Can Measure Social Media ROI
Toni Del Rio on Webcap for a Digital World provides a recap of Katie Paine's presentation Yes We Can: Measure Social Media ROI at Social Media Breakfast SMB in Seattle. The recap offers the key points on social media measurement and provides a link to the full set of 45 detailed slides.
10 Dos and Don'ts for Brands on Twitter
Steve Miller of Mashable, the social media guide, offers 10 Dos and Don'ts for Brands on Twitter, a basic etiquette guide for Tweaters representing brands and corporations. Tip #8: Do Monitor Keywords and Competitors. CyberAlert offers a comprehensive Twitter monitoring service
5 Hilarious Branded Videos
Case studies often offer the best learning tools. Here, in iMedia Connection, Mike Estrin offers 5 Hilarious Branded Videos as examples of shared video that goes viral. The case studies are Old Spice, Heineken, Geico, PlayStation, and Evian. Watch for Warren Buffet in the Geico spoof. iMedia Connection also takes a look at reputation management approaches in How to Protect Your Brand from Bad Business Reviews.
Step 1: Monitor review sites. Step 2: Engage reviewers. Step 3: Generate positive reviews.
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