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Media Monitoring News

Best PR Articles

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This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best PR Articles of the Month
  Principles for Leading Creative Teams
  How NOT to Respond to Criticism or Bad Reviews in Social Media
  Conducting an RFP? Ten Tips for Writing a PR Brief
  Advertising vs. PR: How to Measure the Value of Editorial Coverage
  8 Negotiation Lessons from the NFL Lockout
  The 12 Essential Talents of Leadership
  The Top 8 PR Pitch Phrases I Hate
  How to Follow Up on Media Pitches
  Paid Content 50: The 50 Most Successful Digital Companies in the U.S.
  Emotional Marketing: Creating Ties That Bind
  10 Things Every Small Business Website Needs
  10 Questions Every Communications Professional Must Be Able to Answer Before Beginning a Measurement Program
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
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Principles for Leading Creative Teams

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In CyberAlert's blog series on Managing Creativity in Business, Part 1 examined Corporate Killers of Creativity and Part 2 analyzed Key Attributes of The Creative Personality. The third and final installment examines Principles for Leading Creative Teams, a look at methods that clients and managers can employ to lead creative teams in public relations, marketing, and product development.

How NOT to Respond to Criticism or Bad Reviews in Social Media

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A reviewer writes a lukewarm review of a book — praising the story but complaining about numerous errors in grammar, sentence structure, and spelling throughout the advance copy he was sent to review. The author's response is the classic example of How NOT to Respond to Criticism or Bad Reviews in Social Media. In this case, the reviewer gave the author, the editor and the publisher an important heads-up about problems that needed to be fixed — which they ignored. A link to the comment thread enables you to read for yourself the inappropriate response that proves the reviewer's point.

Conducting an RFP? Ten Tips for Writing a PR Brief

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It's amazing just how badly constructed most RFPs are for most PR services. Coming out of the UK, but perfectly applicable to the U.S., Ten Tips for Writing a PR Brief offers solid suggestion on constructing a thorough and thoughtful RFP for PR services. Tip #11: Think long and hard about the range of services you want (deliverables) and describe them in detail.

Advertising vs. PR: How to Measure the Value of Editorial Coverage

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Good grief. Even after the major public relations associations condemned the use of advertising value equivalency, along comes Advertising vs. PR: How to Measure the Value of Editorial Coverage, propounding that earned media is worth 3X advertising. Let's make it clear: there are absolutely no studies that equate advertising with earned media — not at 3X or 2X or any other multiplier. And there are far better ways to measure PR value. Have doubts? Check out AVE Is NOT a Proxy for Measuring the ROI of Public Relations by The Institute for Public Relations. Or take a look at the full Report of the Value Equivalency (AVE) Task Force.

8 Negotiation Lessons from the NFL Lock-out

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Negotiations are among most important daily endeavors of most PR professionals. Not just labor negotiations. All types of negotiations on budgets, purchases, edits, placements — most everything in PR. 8 Negotiation Lessons from the NFL Lockout offers sensible suggestions about how to move discussions ahead when you're locking horns. The first tip is the most important: treat your "adversary" as a partner. One problem: if both sides follow the suggestion to listen 70% of the time and talk 30% of the time, there will be a lot of silence at the negotiating table. And one additional negotiating tip from a guru book (I can't remember which one): Want It, But Not Too Much. Wanting "it" too much makes you vulnerable and may lock you into an untenable position.

The 12 Essential Talents of Leadership

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Leading a PR agency or department requires more than the ability to manage. The 12 Essential Talents of Leadership analyzes key attributes needed to be a leader in most any type of organization — but especially focusing on the PR profession.

The Top 8 PR Pitch Phrases I Hate

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After bluntly contending that most PR pitches are irrelevant, boring, poorly written, too lengthy and annoying, Erica Swallow gets more specific, delineating The Top 8 PR Pitch Phrases I Hate, all of which we must admit are annoying in most any business context. They include: "circle back", "put out some feelers", and "industry leading". PR pros shouldn't take it all that seriously — but probably should expunge the phrases from their business vocabulary.

How to Follow Up on Media Pitches

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In a much more constructive analysis (but difficult to read because of small gray type on a black background), How to Follow Up on Media Pitches looks at the fine line between being persistent and being overbearing. Bottom line — know the media outlet you are pitching (including deadlines), the contact's beat if applicable, and why this particular story angle or segment is a good fit for their audience. If the answer is no, figure out why and go back to the drawing board. The article includes pitching tips to TV producers.

Paid Content 50: The 50 Most Successful Digital Companies in the U.S.

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You'll recognize most of the names in The 50 Most Successful Digital Companies in the U.S. based, it seems, solely on digital revenue — but there are a few head-scratchers, one being that only 43 companies are listed. Interesting point: most are companies that were market leaders long before the advent of digital media.

Emotional Marketing: Creating Ties That Bind

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For today's savvy marketing executives, emotional marketing means more than creating a pass-the-Kleenex moment for a TV spot. They're looking to establish an emotional bond that lingers long after the commercial has faded in memory. Emotional Marketing: Creating Ties That Bind examines the opportunity and methodology of creating emotional ties in most any marketing media including e-mail, social media, and earned media.

10 Things Every Small Business Website Needs

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Sometimes, developers of websites (including marketers and PR pros) get so wrapped up in the details, they forget the basics. 10 Things Every Small Business Website Needs examines the key ingredients of every website. Is your organization's website missing any of these key basics?

10 Questions Every Communications Professional Must Be Able to Answer Before Beginning a Measurement Program

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Ah, where to start? That's the question with most any new initiative. In 10 Questions Every Communications Professional Must be Able to Answer Before Beginning a Measurement Program, the redoubtable Katie Paine offers quite a good place to start in developing the strategy and methodology for a PR measurement program.

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