After making sure to avoid the April Fool's Day stunts by Marketing and PR folks, Media Monitoring News this week offers a cross-section of "how to" and conceptual articles on media relations, media measurement, social media engagement and two very interesting articles on strategic thinking.
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Media Monitoring News
Best PR Articles
20 Tips to Brand Your Blog
Heidi CohenIf you're setting up a new blog - or if your existing blog isn't attracting viewers - you'll want to read 20 Tips to Brand Your Blog with its solid advice on how to make your blog stand out and attract more readers. One final tip: consider where you locate your blog. Organizations with a well-trafficked web site should definitely consider including the blog as part of the organization's website. The website creates traffic for the blog; the blog content attracts viewers to the website and improves website search engine optimization.
Getting Coverage for Your News Should Be Easy
JournalisticsIf you have a legitimate news story, you shouldn't have a hard time getting coverage in an influential publication. That's the premise of Getting Coverage for Your News Should Be Easy. If you're having trouble, it's probably because your story isn't really news or you're talking to the wrong journalist, the article maintains. Oh, if it were only so easy.
Four Ways to Maximize "High Masthead Value" Publicity
Marketing ProfsSo you've gotten a placement in an influential publication. How do you merchandise that success? Four Ways to Maximize "High Masthead Value" Publicity suggests proven methods to make sure the article gets placed in front of your high value target audiences via direct communication, social media tools, and proper website visibility. PS. Get permission.
How to Protect Your Brand's Social Reputation
iMedia ConnectionConsumer reviews and comments are driving more business than ever before. Today, corporate broadcasts have less credibility than customer's. How to Protect Your Brand's Social Reputation suggests that monitoring consumer comments and eliciting positive comments is the best way to protect brand reputation.
5 Steps to Set Up Your Measurement Program
Waxing UnlyricalFor those PR pros who don't have the budget for fancy dashboards, 5 Steps to Set Up Your Measurement Program by Shonali Burke outlines an uncomplicated process to implement a simplified PR measurement program that can deliver sufficient data to substantiate success and guide future efforts.
Cutting through the Noise [of Social Media]
Carma InternationalIn Cutting through the Noise, Carma International explains how automated content analysis can misinterpret and mis-measure the vast amount of social media content (basically, automated approaches can't differentiate spam postings) and why human analysts are essential for accurate PR measurement. Can we hear push back from the vendors of automated content analysis?
Katie Paine's 13 Favorite Papers from IPRCC 2012
The Measurement StandardKatie Paine's 13 Favorite Papers from IPRCC 2012 isn't just a list of links from the International Public Relations Research Conference. It's far better than that. Katie Paine, a PR measurement guru, lists the paper and author and then, here's the good part, shares her considerable insight about the presentation.
The Metrics Every PR Team Should Track
Blue GlassIn this interview with Adam Singer, a product marketing manager for Google Analytics, The Metrics Every PR Team Should Track offers a look at capturing metrics such as referring sites and social value, and also offers some suggestions on how content marketing can be used as a PR tactic.
Capturing the Value of Social Media
Google AnalyticsGoogle recently released a new set of social reports within Google Analytics. Capturing the Value of Social Media, on a Google Analytics blog, explains how to use the new social media reports including conversion values to better measure the return on social media efforts and expenditures.
12 Top Community Managers Share Their Tips for Better Engagement
MashableIf you could somehow get the one "best idea" from the top people doing the same job as yours, would you do it? If you answered "yes", then definitely read 12 Top Managers Share Their Tips for Better Engagement for top-rank ideas on generating social media engagement. One good tip: get to know your customer service team. They know what's on customer's minds.
How Paid, Earned and Owned Are Becoming One
iMedia ConnectionIt was a nice differentiation - paid vs. earned vs. owned media. The ad folks were in charge of "paid"; PR was responsible for "owned"; and "owned" generally fell to marketing or PR. That neat pigeon holing is fading quickly as explained by Rebecca Leib in How Paid, Earned and Owned Art Becoming One, thereby blurring organizational responsibilities and requiring new approaches.
63 F.re.e (or almost F.re.e) Ways to Market Your Business
Search Engine WatchAimed mostly at small businesses, but perfectly appropriate for larger organizations as well, 63 F.re.e. (or almost F.re.e) Ways to Market Your Business almost certainly includes marketing tactics you haven't used and would pay off. Some suggestions: post your slide presentations on SlideShare; write guest posts for blog; solicit guest posts for your blog; co-sponsor Webinars; spotlight thought leaders in your blog.
Six Habits of True Strategic Thinkers
Inc MagazineMost of us think tactically, not strategically. Tactical thinkers immediately jump to the methods to solve a problem. Tactical thinkers for the most part are confined to the "doer" parts of an organization. Strategic thinkers move up the higher echelons. Six Habits of True Strategic Thinkers explains how to avoid tactical thinking and adopt the methods of corporate leaders.
Survival of the Fitting: 10 Important Trends to Survive Digital Darwinism
Brian SolisIt's a tricky title, but Survival of the Fitting: 10 Important Trends to Survive Digital Darwinism prescribes what every business and business leader needs to do to survive and thrive - and it's quite a thoughtful prescription.
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