This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
Why Negative Reviews are a 'Gift'
No need to panic over negative reviews in social media, contends Sam Decker Why Negative Reviews are a Gift in ClickZ. Negative reviews, at least when mixed with positive ones, are a clear driver of sales, he says. He recommends embracing negative reviews creating a proactive program to listen and respond to dissatisfied customers. Each negative review is a chance to make an unhappy customer happy, and to identify why certain products are falling short of expectations.
When to Respond to Negative Buzz
With a negative review in social media, a company or brand essentially has three options when faced with a negative review in social media, according to Denise Zimmerman, President and Chief Strategy Officer, NetPlus Marketing Inc. in an interview entitled When to Respond to Negative Buzz in eMarketerWeek.
The first option is to ignore the negative comment. There are times when that's appropriate. The other obvious option is to respond, but then the questions are, how to respond and in what way? There are other things to consider in making that decision. Then, the third option, which also seems incredibly antisocial, is to take the negative comments down.
Ms. Zimmerman than offers some practical guidelines on which strategy to employ for specific types of negative posts.
The Value of Your Biggest Fans
In Adodas, Jon Siegal looks on the other side of the social media equation in The Value of Your Biggest Fans, focusing on how to identify influential product/company fans, build relationships with them, and enlist them to spread their love.
Top 5 Social Media Tips for C-Suite Execs
Thinking of starting a social media initiative for marketing or public relations? In Top 5 Social Media Tips for C-Suite Execs in Mashable, Jennifer Van Grove offers key start-up principles for an effective social media program.
Social Media Strategies
Among the multitude of stories on social media strategies, these are worthwhile. In Forbes, Jeremy Owyang weighs in on steps to start a corporate social media program, cautioning that When It Comes to Social Media, Many Marketers Jump the Gun. Using the Nestle/Greenpeace palm oil kerfuffle as a case illustration, he offers a checklist to help public relations professionals prepare for social media interactions. Augie Ray's (Forrester) blog Seven Things Your Organization Must Do Because Of Social Media offers seven "musts" that smart companies should adopt in the age of social media. In iMedia Connection, AnnMarie Dooling writes on Rules for an Air-Tight Social Media Strategy. In a live blog, MaryEllen Slayter talks about Is Your Brand Social Enough, based on the "Developing Your Brand for Online and Mobile Audiences" panel at the Milken Global Conference in Los Angeles.
Facebook Privacy — Ooops
Speaking of kerfuffles, the Facebook Privacy uproar (enter Facebook privacy into the Google News search engine) should provide a cautionary note to corporations who are tempted to become "friends" with critics in order to monitor posts. Do you want to be the company that is first cited for "befriending" someone in order to monitor their activities????
The Right Way to Make Your Social-Media Mea Culpa
Why is it so hard to apologize and take responsibility for a mistake? Using Boeing as a case study, Advertising Age analyzes the Right Way to Make Your Social Media Mea Culpa. Mandatory reading for BP, Massey Energy and Toyota — and most every other corporate PR director.
The Metrics of Social Media
Social Media Metrics is far from a settled science. In The Metrics of Social Media, Danny Brown offers measurement approaches to each of the key social media including bloggers, Facebook, Twitter, and YouTube. It also references other worthwhile articles on measurement of social media.
The Next Big Thing: Social Shopping
It's always good to be ahead of the curve and have some knowledge of the next big thing.
In this case, the next big thing is social shopping — epitomized by the discount crowd-sourced shopping experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more — as described by Larry Weintraub in iMedia Connection. Others think that the next big thing is mobile marketing.
The Most/Least Shareable Facebook Words
Do you want your posts to go viral on Facebook? Dan Zarella, the social media scientist, analyzed the words that occurred most often in titles in his dataset and their effect on Facebook sharing and found a set of "highly shareable" words. He also analyzed the "least sharable words" on Facebook. Most sharable include "best", "why", "how" and "health".
Twiterati Douchebags and the Stoning of the Infidel
In this profanity laced and admittedly angry blog post, Naomi Dunford of IttyBiz (who specializes in communications for small business) ruminates on how a small business can best leverage social media in a screed entitled Twitterati Douchbags and the Stoning of the Infidel. She spares nothing in disparaging social media mavens who profess to know just how to do it.
Six Steps to Running a Successful Blogger Outreach
Step One is creating a blog. Step Two is creating substantive content for the blog. Step Three is promoting the blog. On the Danny Brown blog, Monica O'Brien outlines Six Steps to Running a Successful Blogger Outreach. She even provides a promotion schedule for each step.
Ethics of the Lost iPhone
"What were they thinking?" That's the question asked by Ed Kone of CIO Insight in iPhones and Ethics concerning the ethics of everyone involved in the case of the missing iPhone. What would you have done in the shoes of each of the major story characters?
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