This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
|
 |
 |
 |
|
|
|
|
||
|
|
|
|
|
|
Media Monitoring News
Best PR Articles
7 Twitter Myths Busted
Communications ConversationsWith all the hype, there's also a lot of misinformation about how best to utilize Twitter for marketing. 7 Twitter Myths Busted by Tom Pick examines key misconceptions including: success on Twitter is all about how many followers I have; I should follow everyone who follows me; and Twitter is a lead generation / sales tool. Some good stuff here.
31 Reasons You Are Not #Winning on Twitter
Beckerman PRMost of the 31 Reasons You Are Not Winning on Twitter are likely to occur in personal, not business Twitter accounts. Nonetheless, it's worth knowing the more egregious mistakes on Twitter.
#Winning on Twitter: The Top 10 Promoted Tweets
Advertising AgeAfter learning all the flawed methods in the article above, take a look at methods for Winning on Twitter with examples of successful "promoted tweets", that unusual combination of both earned and paid media, that achieved high "engagement" rates.
5 Reasons Social Media Is a Waste of Marketing Dollars
iMedia ConnectionAmidst the wide-ranging hype and adoration of social media, 5 Reasons Social Media is a Waste of Marketing Dollars takes a contrarian view that's worth consideration.
Preparing Your Communication Response to a Data Breach
PR NewserAs PR crises go, a data breach is a biggie. And it's happened to some biggies including Sony, Epsilon (affecting dozens of major retailers), Massachusetts Unemployment, Anthem Blue Cross, and SunTrust Bank — all within the last month. In this video on Preparing Your Communication Response to a Data Breach, Jonathan Winer, former U.S. deputy assistant secretary of state for international law and SVP at APCO Worldwide, discusses data breaches and the lack of communications preparedness when they happen.
10 Excellent Examples of Guerrilla Marketing Campaigns
MashableAnalyzing successful marketing and PR campaigns is a first step toward developing effective communications programs. Reviewing 10 Excellent Examples of Guerrilla Marketing Campaigns from Nike, Absolut, Ikea, Loctite, Volkswagen and others is a worthwhile exercise to understand the elements of success in guerilla video campaigns. Text about each video provides insight into reasons for success.
How to Relate to Mom Bloggers
iMedia ConnectionIn 6 Little-Known Truths about Mom Blogs, mom blogger Liz Gumbinner offers practical advice every brand should know before engaging with any mom blogger. Beth Feldman speaks to Meaningful Ways to Partner with Bloggers and Lindsay Maines suggests mom Blogger Outreach Based on Quality, not Quantity while Melinda Roberts expounds on 4 Ways to Blow Your PR Pitch to mom bloggers. While some bloggers are a bit full of themselves, more easily offended than many mainstream journalists, these bloggers have a reasonably realistic view of the PR/blogger relationship and offer some insight into the mindset of the many mom bloggers.
10 Things I Hate About You (As a Blogger)
Social Media ExplorerThe title of 10 Things I Hate About You (As a Blogger) is written as if it were personal — but it's also message to brands about the various ways they offend their customers who view the brand blog.
8 Ground Rules When Working with Reporters
Mr. Media TrainingSeasoned pros know all this, but 8 Ground Rules When Working with Reporters is a worthy review of the basic rules in the PR/reporter relationship. One additional observation: when a TV reporter with camera person in tow tries to do an ambush interview, why doesn't the target simply turn around, face the camera and say: "I do not do ambush interviews. Please call in advance, let my assistant know what you want to talk about and make an appointment. That's the right way to do news reporting. Now please stop acting like a jerk and leave." And then keep repeating it, if necessary.
8 Ways to Buy More Happiness
Smart MoneyNew Porsche? 65" Sony LCD TV? Manolo heels? Gucci or Fendi handbag? Not according to 8 Ways to Buy More Happiness. Joy comes from experiences, not material goods. So start planning that really interesting vacation, now! Or buy new underwear. (You'll have to read the article!)
Return to PR Menu >
|
|
 |
|||||||
|
|
|
|
|
|||
 |
|||||||
 |
|||||||
