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Media Monitoring News

Best PR Articles

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This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best PR Articles of the Month
  Infographic: How Much Does Social Media Cost
  You Can't Measure What It Is You Do Not Value
  Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords
  Top 8 Reasons Your Company Needs Vanity Short Codes and Star Star Numbers
  7 Qualities of Effective Tweets
  109 Ways to Make Your Business Irresistible to the Media
  Top 10 Traits of Highly Successful People
  What Lady Gaga Can Teach You about PR
  20 Reasons Why Customer Service is Broken
  The World's Most Ridiculous Sports Team Names
  The Dysfunctional Client and Ad Agency Relationship
  10 Creative Social Media Resumes to Learn From
  Useful List of Freelance Job Sites
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
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Infographic: How Much Does Social Media Cost

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Social media is "almost free", right? Not! How Much Does Social Media Cost exposes the true costs of implementing a well-executed social media program. Guess how much! You're probably too low. Is it worth it? See the next article.

You Can't Measure What It Is You Do Not Value

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The still unanswered question: what's the ROI of social media? In You Can't Measure What It Is You Do Not Value, Brian Solis advocates for measurement that starts with benchmarking against business objectives. Soft metrics such as awareness, engagement, sentiment, mentions, likes, followers, RT's/mentions, comments, etc. are certainly helpful, but measure only activity, not results. Identifying desirable outcomes is way to start developing measurable social media programs.

Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords

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If you want the "go to" article on pay-per-click analytics, the 2009 article by Avinash Kaushik Measuring Value of "Upper Funnel" Keywords is it! The reader's comments are pretty interesting too!

Top 8 Reasons Your Company Needs Vanity Mobile Short Codes and /or Star Star Numbers

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Say what? Mobile short codes? Star star numbers? Well, they are the next new things. B.L. Ochman explains what they are and offers up the Top 8 Reasons Your Company Needs Vanity Mobile Short Codes and/or Star Star Numbers. Hint: It's the forefront of today's hot mobile marketing trend to enable customers to engage and interact with your company. After reading this article, you'll look really bright in the next meeting where these tools are discussed.

7 Qualities of Effective Tweets

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Shane Steel of Twitter delineated the 7 Qualities of Effective Tweets in a speech at Compete's Digital CMO Summit. The list is concise — and oh so useful if you want to achieve greater engagement.

109 Ways to Make Your Business Irresistible to the Media

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Written mostly for local businesses by a journalist who has seen some really bad pitches, 109 Ways to Make Your Business Irresistible to the Media likely contains at least 10 approaches you hadn't thought of and never tried. Note: Most of the suggestions have to do with building relationships with the media and creating "reporter bait".

Top 10 Traits of Highly Successful People

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This is an undated essay and has been kicking around for a while, but is still totally relevant, especially for those in high-pressure careers where applying the Top 10 Traits of Highly Successful People can really matter. Pop quiz: before reading the article, list the key traits you think are most important for success — and then match your answers to Mr. Humbert's.

What Lady Gaga Can Teach You about PR

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Speaking of highly successful people, What Lady Gaga Can Teach You about PR suggests that there's great value in stretching the envelope as long as you don't go too far. Exceeding audience expectations covers whatever flaws may exist.

20 Reasons Why Customer Service Is Broken

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Poor customer service can quickly destroy all the hard work PR and marketing do in building corporate and brand reputation. Take a look at 20 Reasons Why Customer Service Is Broken to see if your company's customer service is mucking up your business reputation. Fixing any broken parts should be top priority.

The World's Most Ridiculous Sports Team Names

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If you ever had a branding/logo assignment, you'll enjoy this look at The World's Most Ridiculous Sports Team Names from professional to high school — broken down into different categories of ridiculousness. And the long list of amusing team names doesn't include our favorite: Geoducks (pronounced goo-ee-duck) for Evergreen State University in Washington. Why would a school named for its pine forest location select a clam for a mascot? And, just in case you wanted to know, here's the first verse of the Geoduck fight song:
Go, Geoducks go,
Through the mud and the sand,
let's go.
Siphon high, squirt it out,
swivel all about,
let it all hang out.

The Dysfunctional Client and Ad Agency Relationship

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Ad agencies, in the tradition of Rodney Dangerfield, get no respect in a variety of ways. The Dysfunctional Client and Ad Agency Relationship, a cutting 2:20 video, spoofs most clients who always want cut-rate prices for full service. Meant to be fun, but the underlying truth may sadden agency personnel sad and embarrass clients.

10 Creative Social Media Resumes to Learn From

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If you looking for a job in a creative endeavor such as social media, a standard text resume probably won't get much attention. 10 Creative Social Media Resumes to Learn From includes methods to brand and position yourself and demonstrate your capabilities within a creative resume. There are some really good ideas here on how to stand out from the crowd and get noticed. Extra hint: Be careful that the techniques you use are appropriate for the specific employer and job. (Note: Click on the pictures to see each resume.)

Useful List of Freelance Job Sites

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While you're working up that creative resume, you may want to get acquainted with the Useful List of Freelance Job Sites. At CyberAlert, we've used a couple of the job sites to find and hire freelance designers, copywriters, programmers and others. Most of the sites are project "auctions" that favor employers — especially since many of the freelancers are from overseas. Nonetheless, it's a good way to generate income, make contacts and build a portfolio and reputation.

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