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Media Monitoring News

Best PR Articles

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This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best PR Articles of the Month
  The 15 Commandments of Social Media: What Would Moses Say?
  Marketing & Social Media Compendium
  A Field Guide for Identifying Media
  Ultimate Bloggers' Guide to Search Engine Optimization
  The "Get 'Em Laughing" Issue
  The 5 Dumbest Things on Wall Street: Delta Airlines
  How to Use YouTube to Stimulate Positive Conversations Online
  "That" vs. "Which": Easy Tips for Determining When to Use Each Word
  Blueprint for a Perfect Blog Post
  6 Ways to Know Your Business Blog Is a Waste of Time
  How to Co-opt Online Critics Without Threatening Them
  How Do You Solve a Problem Like Weiner-gate?
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
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The 15 Commandments of Social Media: What Would Moses Say?

The Warschowski Agency spacer
Has the Internet and social media markedly changed the fundamentals of marketing and corporate communications? Not really, according to Ben Warchowski and he makes a pretty strong case in The 15 Commandments of Social Marketing, a tongue in cheek (or so he says) guide for staying on the righteous marketing path. Cut them out, blow them up and paste them on the conference room wall as a constant reminder.

Marketing & Social Media Compendium

Social Mediopolis spacer
This Marketing & Social Media Compendium is a well-chosen and comprehensive set of f.r*e e Marketing magazine articles, white papers, downloads and podcasts offering in-depth analysis of social media. Caution: requires completion of a lengthy registration form for each publication. Teaching point: short registration forms (name, company, e-mail) produce more contacts and better lead generation with less falsified information. In this case, the sponsor could/should offer multiple box checks to select multiple publications with a single registration.

A Field Guide for Identifying Media

Proper Propaganda spacer
When it comes to story placement, PR pros have more success by knowing the type of journalist they are pitching. A Field Guide for Identifying Media may help you identify the various types of plumage that distinguishes many journalists.

Ultimate Bloggers' Guide to Search Engine Optimization

Social Media Examiner spacer
There's a plethora of instructional articles and books on SEO. The UltiMate Blogger's Guide to Search Engine Optimization does well in condensing all the gibberish into a concise and clear set of rules and methods.

The "Get 'Em Laughing" Issue

Damn, I Wish I'd Thought of That! (Andy Sernovitz) spacer
For some reason, public relations and publicity programs generally lack humor. Andy Sernovitz's Get 'Em Laughing Issue offers up a number of examples of the value and effectiveness of humor in typically mundane corporate communications.

The 5 Dumbest Things on Wall Street: Delta Airlines

TheStreet.com spacer
Do you remember the pasting United Airlines took on YouTube because it manhandled a singer's guitar? Now, Delta Airlines joins United as the lead story of the week in The 5 Dumbest Things on Wall Street, a weekly feature of TheStreet.com. An Army sergeant on a returning flight from Afghanistan cut a video complaining of his unit being overcharged for their fourth bag — their weapons case. Delta quickly reversed their 3-bag policy. Good PR and customer service practice: answer the complaint where it first appeared, in this case on YouTube.

How to Use YouTube to Stimulate Positive Conversations Online

@AdamVincenzini spacer
A set of 52 slides on Slideshare, this presentation indeed does demonstrate, through cases, How to Use YouTube to Stimulate Positive Conversations Online.

"That" vs. "Which": Easy Tips for Determining When to Use Each Word

Ragan's PR Daily spacer
Ragan's PR Daily has been publishing some pretty interesting original articles about English usage and other PR topics, including this analysis of "That" vs. "Which". Someone should forward the article to the Microsoft product manager of Word, which (I think that's correct) gets it all wrong in its spelling and grammar checker.

Blueprint for a Perfect Blog Post

Ragan's PR Daily spacer
Blueprint for a Perfect Blog Post is another well-developed instructional article from Ragan's staff. The most successful blog posts are in no way formulaic, but the key ingredients in the Ragan blueprint are right on.

6 Ways to Know Your Business Blog Is a Waste of Time

BNET (Jeff Haden) spacer
Have you ever wondered whether writing and maintaining your business blog is a waste of time? If you have, it probably is according to Jeff Haden in 6 Ways to Know Your Business Blog Is a Waste of Time. Some clues: you dread writing it; your page views are stagnant. Have you even checked page views? The message: just because it's the hot thing to do doesn't mean it's effective for you.

How to Co-opt Online Critics Without Threatening Them

BNET spacer
With all that's been written about how best to respond to online critics, you'd think that companies wouldn't make the mistake of handing the problem over to lawyers (who, after all, are taught to be confrontational, not conciliatory). How to Co-Opt Online Critics Without Threatening Them analyzes the case of online retailer Forever 21 and its confrontation of a humorist blog. Lesson: as the article says, reaching for a lawyer is always the wrong way to handle anti-company blogs. Find a way to solve the problem without lawyers and by being nice-e nice.

How Do You Solve a Problem Like Weiner-gate?

Forbes / BNET spacer
With apologies to The Sound of Music's Maria who was too frolicsome and frivolous for the austere life at the Abbey, we now confront problems like the frolicker Congressman Anthony Weiner. (Is that the proper noun to describe his escapade?) There's lots of advice written on how to handle such a PR crisis including 5 Tips for Handling a PR Crisis Like Weinergage in Forbes that advocates a 5-A methodology and Weiner Sexting Scandal: 4 Mistakes You Shouldn't Make in BNET. Best advice: don't act out!

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