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Media Monitoring News

Best PR Articles

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This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best PR Articles of the Month
  Guy Kawasaki's Dicey PR Tips: Social Media to Enchant People
  PR Industry Sets Top 4 Measurement Priorities
  10 Great Expectations: What CEOs Want from Their CMOs
  The Creativity Conundrum
  Use Twitter? Always Remember These Three Things
  Social Media Monitoring & Metrics: The Definitive Introduction
  5 Killer Social Media Tips for PR Pros
  Hypebusters: Start-Ups Need PR
  5 F.r.e*e & Easy Listening Tools for Monitoring Social Media
  What Not to Do on Social Media
  8 Tips to Avoid a Social Media Disaster
  UK Social Media Case Studies
  The 9 C's of Social Media User Types — Which Ones Are You?
  30 Social Media Marketing Tips and Tactics
  Google's New Search Features: Everything You Need to Know
  Three Time-Saving Techniques That Can Ruin Your Return
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
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Guy Kawasaki's Dicey PR Tips: Social Media to Enchant People

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You've no doubt heard of Guy Kawasaki (former Apple executive, public speaker, deep thinker, Tweeter extrordinaire) and his book "Enchantment". Guy Kawasaki's Dicey PR Tips: Social Media to Enchant People is a first-rate condensation of the key principles in "Enchantment". It also offers insight into how the principles can be applied to public relations.

PR Industry Sets Top 4 Measurement Priorities

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At the Third European Summit on Measurement in Lisbon, developing global standards for social media measurement, further education of the PR profession, and new work on public relations' ROI emerged as three of the PR Industry Top 4 Measurement Priorities. And the fourth is?

10 Great Expectations: What CEOs Want from Their CMOs

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Not exactly a job description or even a character analysis, 10 Great Expectations: What CEOs Want from Their CMOs is more like a blueprint for success in marketing that can also be applied to public relations. This is a very worthwhile read for anyone who runs or wants to run a marketing and/or public relations operation.

The Creativity Conundrum

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Interestingly the "10 Great Expectations" do not include "creativity". The Creativity Conundrum looks into why creativity — the #1 requirement in communications positions not too many years ago — has given way to other leadership qualities. For more on the subject of creativity, check out Managing Creativity in Business.

Use Twitter? Always Remember These Three Things

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Well, well, the old gray lady has discovered Twitter and offers some advice in Use Twitter? Always Remember These Three Things and a separate article about hashtags entitled Twitter's Secret Handshake. Useful, but not as good as Brian Solis' highly personalized insights on how The Hashtag Economy has affected online culture.

Social Media Monitoring & Metrics: The Definitive Introductions

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In a publication that normally concentrates on call centers and customer service, Social Media Monitoring & Metrics: The Definitive Introduction indeed does provide an in-depth introduction (is that an oxymoron?) on key questions. Why monitor? Reasons to monitor and measure? What to monitor? Challenges of Measurement? After you've decided you need to monitor social media, take a look at the CyberAlert blog post: Selecting a Social Media Monitoring Service.

5 Killer Social Media Tips for PR Pros

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So you've got the social PR basics down, and you're following and engaging with relevant media and influencers. Maybe you've even developed a few social media campaigns for your company or clients. What are some other ways you can give your PR efforts an added social boost? 5 Killer Social Media Tips for PR Pros helps you up the ante.

Hypebusters: Start-Ups Need PR

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Why have start-ups, especially tech start-ups, shied away from public relations campaigns? Hypebusters: Start-Ups Need PR explains exactly why. Then, it makes the case that PR can be an extraordinarily effective tool early in the tech lifecycle.

5 F.r.e*e & Easy Listening Tools for Monitoring Social Media

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For those companies that prefer do-it-yourself (DIY) media monitoring, 5 F.r.e*e & Easy Listening Tools for Monitoring Social Media makes valid and helpful recommendations. While DIY may be cost-efficient for smaller companies, it is extraordinarily time-intensive and therefore costly for mid-sized and larger companies. In most any even-handed cost comparison, subscription media monitoring services are almost always less expensive than using so-called f.r.e*e online tools (unless you have an unpaid intern doing the work, and you wouldn't do that would you?)

What Not to Do on Social Media

ClickZ (Heidi Cohen)

8 Tips to Avoid a Social Media Disaster

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Congressman Weiner's transgressions inspired many articles. What Not to Do on Social Media is one of the most incisive and insightful and 8 Tips to Avoid a Social Media Disaster distills Amber Mac's keynote at SES Toronto 2011. Tip #1 is not to keep your pants on — though that's a good one.

UK Social Media Case Studies

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Case studies are an effective way to learn and plan. In looking for case studies of successful social media initiatives in the UK, Immediate Future found 14 and assembled them into this slide presentation UK Social Media Case Studies with explanation for each case. The highlighted approaches can be effective in most any country. And the authors promise to add more cases as they find them!

The 9 C's of Social Media User Types — Which Ones Are You?

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Segmentation comes to social media. In this interesting analysis and infographic, The 9 C's of Social Media User Types — Which Ones Are You?, CIPR identifies different types of social media users. At CyberAlert we're commercialists, collaborators and crowd-members. You? (The largest C group is "currently inactive" at 39%.)

30 Social Media Marketing Tips and Tactics

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It's a list, for sure, but 30 Social Media Marketing Tips and Tactics, organized by social media, does in fact include darn good methodologies. Sometimes doing many little things right opens the path to success.

Google's New Search Features: Everything You Need to Know

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Most changes Google makes in search algorithms and features have little effect on web site design. Google's New Search Features: Everything You Need to Know highlights changes including image search and voice search that can have major implications for web site design and search engine optimization.

Three Time-Saving Techniques That Can Ruin Your Career

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Be warned: The Three Time-Saving Techniques That Can Ruin Your Career include texting.

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