This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
Social Media Success: Mindset vs tools
In MyCustomer.com, Professor Moira Clark and Andrew Bryan in Social Media Success: Mindset vs. Tools highlight the transformation companies must make to gain competitive advantage from social media. Success in social media will not emerge merely from applying social networking tools and collaborative technologies, but from adopting a completely different mindset. This mindset is characterised by greater trust in the customer and willingness to cede control of communications to the customer.
Lena West's 12-point social-media road map
This Lena West's 12-point social-media road map that appears in SmartBrief on Social Media by Mary Ellen Slayter offers the key questions to ask in developing a social media policy. Although intended for small women business owners, the questions are appropriate for all organizations embarking on a social media initiative.
How To Develop a Social Media Strategy: A Roadmap for Integration
In How To Develop a Social Media Strategy: A Roadmap for Integration, Shannon Paul in the Very Official Blog adds 28 more questions to ask and topics to cover when developing a social media strategy and program. The article covers the crucial topic of integrating social media with on-going marketing and PR programs.
Eloqua's Social Media Playbook
If you want to avoid the hard work of asking the right questions and developing a social media policy, then just steal Eloqua's Social Media Playbook. It offers at no cost it's 42-page how-to guide to social media. It contains just about everything you need to know about developing policies and approaches for Twitter, Facebook, LinkedIn, YouTube, Wikipedia, Delicious, Flickr, Google Buzz, Foursquare, Gowalla and blogs. They don't even ask for your e-mail address or any other contact information.
Top Five Social Media Marketing Mistakes
Mike Proulx in Bloomberg Businessweek expounds on the Top Five Social Media Marketing Mistakes including 1) Not (or Barely) Monitoring 2) "Down-sourcing" to Interns or Junior Staff 3) Fast Beats Perfect 4) Faking It and 5) Having an "Off" Switch. The explanation of each 'mistake' is worth reading.
100 Useful Social Media Learnings from 2010…So Far
In a 5-part series still in progress, Adam Vincenzini of The Comms Corner offers up 100 useful social media learnings from 2010…so far…(part 3 of 5 — productivity and content). In Part 1, he concentrates on Twitter and location based services such as FourSquare. Part 2 focuses on blogs. In all, a worthwhile set of tips and tactics.
21 Unique Location Examples from Foursquare, Gowalla, Whrrl, and MyTown
Location based social networks are the current darling of social media. Foursquare is leading the way, but Gowalla, Whrrl, and MyTown are getting a lot of attention. Businesses, large and small, are experimenting. Jason Keath in SocialFresh.com analyzes 21 Unique Location Examples. These case studies provides a good sense of the possibilities in location-based social networks.
10 Foursquare Secrets Worth Making 'Public'
Always on top of the hottest trends, Adam Vincenzini chimes in with 10 foursquare secrets worth making 'public', offering insights on how to enhance your FourSquare experience.
Measuring Your Social Marketing
In his new book, Social Media Metrics, Jim Sterne explains the right way to measure success. In this interview with CRM Magazine entitled Measuring Your Social Marketing, Sterne hits the high points of the measurement approach. The article references David Berkowitz's 100 Ways to Measure Social Media in MediaPost. The Nov. 2009 article remains the most comprehensive list of measurement approaches and includes comments with additional insights.
Measuring Social Media's Contribution to the Bottom Line
How much can social media improve website traffic, lead generation and sales? And how can you improve those results? According to Marketing Sherpa in Measuring Social Media's Contribution to the Bottom Line the answers can be found in careful measurement of social media's contribution to your marketing goals. The article looks at 5 tactics that can help you uncover which online social interactions drive business results.
Twitter 101: Seven Tips for Effective Marketing
In the always-useful Marketing Profs, Robert Gourley offers basic principles of corporate tweeting in Twitter 101: Seven Tips for Effective Marketing.
Why Traditional PR Should be Part of Your SEO Strategy
Working to get higher ranks for your web site in search engines, commonly known as Search Engine Optimization? Search Engine Journal focuses on the value of web links from press releases in Why Traditional PR Should be Part of Your SEO Strategy. The links in high ranked online publications can greatly improve search engine optimization. Especially useful are links created when major publications such as Forbes and MarketWatch automatically republish news releases from Business Wire or other major news release services.
Lessons in PR from the Soviet Union
The Christian Science Monitor in Lessons in PR from the Soviet Union examines the PR methods of the effective and successful Soviet propaganda machine. The key operative was Mikhail Suslov who developed the Suslov Maneuver: facing the possibility of being accused of an atrocity, or facing any form of an ideological attack, one should immediately accuse the opponent of precisely that atrocity or ideological failure. So, evidently, Karl Rove didn't invent that tactic.
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