Media Monitoring News
Best PR Articles
This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert LLC (www.cyberalert.com
), the media monitoring company, as a service to its customer base in public relations and marketing.
How Savvy Firms Monitor Customers' Online Chatter
Using the Publisher's Clearing House sweepstakes as a case example, How Savvy Firms Monitor Customers' Online Chatter in Computer World examines how social media monitoring has become an essential piece of any company's risk management and customer engagement strategy.
Social Media Monitoring Tools— How to Pick the Right One
Katie Van Domelen, guest columnist for the blog Convince & Convert, lays out a sensible list of questions to ask in evaluating social media monitoring and measurement tools Social Media Montoring Tools — How to Pick the Right One. The article contains a link to her personal list of monitoring tools and other articles on media monitoring. Alas, she does not include CyberAlert's Blogsquirrel blog monitoring tool or Netpinions for monitoring message boards, forums and Usenet news groups, or CyberAlert VDO to monitor YouTube and 200+ other video sharing sites.
Measurement Myths, Misconceptions and Misfires
The battles over PR measurement continues. In ComPRehension, Measurement Myths, Misconceptions and Misfires by Alan Chumley of Carma International examines the typical rationalizations PR professionals use to avoid implementing a measurement program.
Your Business vs. CyberBullies
Bad reviews of a small business — especially a professional practice — can cause plunging sales. In SmartMoney, Dyan Marchan tackles how a small business can bleach it's reputation on the Internet in an article entitled Your Business vs. CyberBullies.
Social Media Employee Policy Examples from Over 100 Organizations
In our last issue, we included two articles on developing corporate policies for social media. Social Media Employee Policy Examples for Over 100 Organizations published in Social Media Today is a veritable treasure trove of reusable verbiage on corporate social policy. With these references containing the actual copy of corporate policies, you should be able to cut & paste your own corporate social media policy quite readily. Hint: concentrate on policies from companies in your own industry.
Rethinking the Wining and Dining of Yelpers
Yelp has emerged as a foremost "complaint" site. Like most social media sites, it publishes commentary from "Yelpers", some of whom have emerged as "influencers" on the Internet. Some companies are "wining and dining" the influencers in order to curry favor. Is this a good idea? Rethinking the Wining and Dining of Yelpers in Marketing Vox thinks not. Co-opting influencers contaminates the process and will undermine the credibility of social media, it contends. "As more and more companies buy them [influencers], more and more consumers will learn to ignore those voices just as they have learned to ignore traditional paid advertising," the article concludes.
Marketing Lessons From The World Cup
How do you create and implement an effective marketing and public relations program around a major worldwide event? Marketing Lessons from the World Cup by Rohit Bhargava in Advertising Age examines and evaluates the efforts of 10 different companies including ESPN, Coke, Pepsi, Kia and Nike to capitalize on the World Cup.
Matrix: Challenges of the Social Technology Industry
In Challenges of the Social Technology Industry, Web Strategist Jeremiah Owyang uses an easy-to-grasp table format to outline the ten major challenges facing social media. He describes each challenge, examines the pain it causes and offers prescriptions for resolution. It's a thoughtful overview of the issues facing social media today.
5 Social Media Trends to Watch Right Now
In Open, the American Express magazine for small business, Barb Dybwad of Mashable identifies 5 Social Media Trends to Watch Right Now. They are: location-based marketing, group buying, mobile ads, mobile payments, and having a social media policy.
The Future of Social Relations
A 27-page report by Pew Research, The Future of Social Relations, maintains that the social benefits of internet use will far outweigh the negatives over the next decade. Experts who responded to a survey say this is because email, social networks, and other online tools offer 'low-friction' opportunities to create, enhance, and rediscover social ties that make a difference in people's lives. The internet lowers traditional communications constraints of cost, geography, and time; and it supports the type of open information sharing that brings people together
Global Forces: An Introduction
Sometimes, it's worthwhile to look beyond the narrow confines of a profession to the larger issues that shape corporate strategy. In Global Forces: An Introduction, McKinsey & Company looks at five crucibles of change that will restructure the world economy for the foreseeable future. Interesting and mind-expanding. Better yet, a straight-forward article instead of the verbose report.
Foursquare vs. Gowalla
Foursquare is among this year's hottest start-ups. It's a location-based social network with gaming elements and it represents a new marketing opportunity for consumer businesses. Users share their location (venue) with friends by "checking in" via a smartphone app or by text message. Points are awarded for checking in at various venues. This article on Foursquare vs. Gowalla in TechCrunch compares the amazing growth trajectory of the two major location based start-ups. Take a guess on the most popular venues before reading the article.
What Does It Take to Sell Magazines These Days?
What exactly is it that drives readership in magazines? What types of articles and story topic lift circulation? The results are a bit surprising in What Does It Take to Sell Magazines These Days by Nat Ives in Advertising Age. The economy, beach bodies, and "best of" treatments all help magazines draw bigger audiences than usual. But "green" coverage, negative emotions and — perhaps surprisingly — celebrity scandal are more likely to hurt than help.
For Those Facebook Left Behind
Consider it Social Media 101. David Pogue, the technology writer for the New York Times, gives a rundown of the key social media in For Those Facebook Left Behind. It's designed for "newbies" to social media and it does indeed provide a worthwhile overview of today's key players in social media.
Public Relations: Put 'Em to the Test — How Big Name Consulting Companies Are Doing on Social Media
Expectations have changed on "customer service" for journalists. Now, with major companies using Twitter and other social media to provide rapid customer response, journalists are expecting even more rapid turnaround from PR professionals. In "Put Em to the Test" in Fast Company, Wendy Marx put out the following tweet: @bigname consulting company, can you help? Trying to reach someone in PR in US to interview for a story & could use some direction? The article details the response.
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