This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
Your Web Metrics: Super Lame or Super Awesome?
Occam's Razor"Super Lame" are the the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site; the metrics contained in 99% of digital advertising reports: Impressions, Clicks, or Emails Sent; and the metrics in social media campaigns like Number of Followers (or Likes), Video Views, or # of Press Reports. To find out about the Super Awesome Metrics, you'll have to read Your Web Metrics: Super Lame or Super Awesome? Hint: Super Awesome Metrics are relevant to the corporate bottom line.
12 Most Obvious Signs You're Addicted to Social Media
The 12 MostIf you exhibit the 12 Most Obvious Signs You're Addicted to Social Media, you need to get a different life … or a job.
How to Choose a PR Agency
Open ForumAs with most all Open Forum articles, How to Choose a PR Agency offers sensible advice for small businesses. First requisite: know pretty much what you want and need.
Specialist vs. Full Service PR Agencies
PRMoment.comThis is an article which could start a PR food fight. Where you stand on Specialist vs. Full Service PR Agencies probably depends on which side of the fence you sit.
Why Do People Follow Brands? [Infographic]
MashableYes, really, Why do People Follow Brands on Facebook, Twitter and other social media. The Infographic offers some guidance to brands on what services and activities generate interest among consumers.
The Ultimate 8-Point Checklist for Remarkable Content
HubSpotYou've got a "hot story" if your article passes The Ultimate 8-Point Checklist for Remarkable Content. Written primarily as guidance for social media publishing, it's actually a good guide as well for most any promotional or public relations content. For more on this subject, also check out Edelman's 7 Rules of Public Engagement, published in PRSA's PR Tactics. If you want more, try How to Generate Social Content that Gets Clicked.
8 Brands That Were Forced to Apologize
iMedia ConnectionReviewing what others brands have done when the proverbial whatchamacallit hit the fan is maybe the best way to prepare for your company's day in the limelight. To examine case studies, 8 Brands That Were Forced to Apologize uses a provocative three-part organizational structure: the sin, the penance, and the aftermath. Pay particular attention to when and how the companies say "sorry".
How Oracle Uses Storytelling to Sell More
BNETStorytelling is becoming the "technique du jour" for marketing and public relations. Basically, the principle can be stated succinctly as: don't just inform; tell a story. How Oracle Uses Storytelling to Sell More is an interview with John Burke, Group VP of Global Sales Support and New Product Introductions for Oracle who is a recent convert to "the true effects of a good story."
The Secret World of Amazon Reviewers
The Cornell ChronicleWell, it seems that folks who write reviews for Amazon may get payola from corporate PR practitioners, according to The Secret World of Amazon Reviewers, a study in an obscure university publication that unleashed outrage from the opinionated John Dvorek in a PC Magazine article entitled Are Amazon Reviews Corrupt? Mainstream journalists would never accept a lunch, cocktail, trinket or review copy from a corporate PR department. And, they would never even think of accepting air transportation to a corporate event or to get free use of a car to test and review. Only Amazon reviewers can be corrupted, not true journalists, it seems.
14 PR Tips for Successful Facebook Campaign
ProvoqueThere is now enough history of promotional campaigns on Facebook to know the "protocol" for success. It won't help with promotional strategy or design, but 14 PR Tips for Successful Facebook Campaigns reveals some of the Facebook-specific tactics that seem to work — at least for the time being.
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