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Media Monitoring News

Best PR Articles

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This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best PR Articles of the Month
  Best of New Twitter Tools: 8 Quickie Reviews
  12½ Reasons PR Should Lead Social Media Efforts
  Top 10 Ways to Succeed in PR
  20 Questions to Ask to Find the Right Social Media Monitoring Tool
  #FU Washington
  25 Google+ Resources, Articles and Reviews to Help Get You Started
  How Public Companies Use Social Media Monitoring
  The Top 10 Sites for Social Media Marketing
  How SeatGeek Measures PR Success
  Trick Questions
  26 Incredibly Daring Ads That Were Made to Shock You
  The Top 15 DYAC Texts of All Time
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
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Best of New Twitter Tools: 8 Quickie Reviews

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From among the many new Twitter tools, Editor Janet Roberts culls out the Best of New Twitter Tools and includes eight Quickie Reviews.

12½ Reasons PR Should Lead Social Media Efforts

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Lots of departments are vying for control of social media including sales, advertising, customer service, HR and IT. Which is best equipped to lead the social media effort? According to Bliss PR, there are at least 12½ Reasons PR Should Lead Social Media Efforts. It's a good article to have handy when you get into the inevitable departmental power struggle.

Top 10 Ways to Succeed in PR

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Some are bromides your mother or mentor told you, but Top 10 Ways to Succeed in PR does provide some useful guidance and tactics to achieve success in media placement and other PR activities. #1 applies to all professions: Get Results.

20 Questions to Ask to Find the Right Social Media Monitoring Tool

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Social media monitoring tools, and there are dozens, differ in countless ways, the offerings are always changing, many (if not most) tools will not meet all of your needs, and often you don't know if you have made the right decision until it's a sunk cost. 20 Questions to Ask to Find the Right Social Media Monitoring Tool serves the important purpose of reducing the odds of making the wrong choice and making it harder for the vendors to obfuscate on features and capabilities. For more on the subject, take a look at How to Select a Social Media Monitoring Service on the CyberAlert blog.

#FU Washington

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Jeff Jarvis, who wrote the "Dell Hell" screed, took out after Washington this past weekend in a curse-filled Twitter rant. "Hey, Washington a__holes," he wrote, "it's our country, our economy, our money. Stop f___ing with it." After a few more, wine-enabled anti-Washington rants, he implored "Can we start a Twitter chant: F___K You, Washington. Pass it on." Another Tweeter crafted a hashtag #F___KyouWashington with the curse word spelled out completely. Now thousands are adding their own rants to the hashtag. Mine is: #F___KyouWashington. Your political Russian roulette just may kill the country. Let's recall them all. (Somehow we just didn't feel comfortable in spelling out the curse words in business communications —though others have.)

25 Google+ Resources, Articles and Reviews to Help Get You Started

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The last issue of Media Monitoring News featured a few of the better articles about the ultra-hot Google+. Panorama has assembled a more comprehensive list of 25 Google+ Resources, Articles and Reviews to Help Get You Started. At the moment, business accounts for Google+ are invitation only. One more article targeted specifically to public relations is How PR People Are Using Google+.

How Public Companies Use Social Media Monitoring

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Reputation management and customer service are not the only applications for social media monitoring. How Public Companies Use Social Media Monitoring identifies at least five valid other uses, some of which typically reside with the corporate communications function.

The Top 10 Sites for Social Media Marketing

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If you have any level of responsibility for social media in your organization, you need to know and follow The Top 10 Sites for Social Media Marketing to stay abreast of the rapidly evolving media.

How SeatGeek Measures PR Success

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As a data-obsessed company, the ticket-selling merchant SeatGeek was dismayed that public relations eluded their quantitative efforts. How SeatGeek Measures PR Success reviews the company's PR strategy and then analyzes its idiosyncratic method to decompose each PR mention into a series of objective criteria and create a formula to score each hit, thus enabling the company to set measurable PR goals and track progress on a weekly basis.

Trick Questions

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Liberal arts graduates beware! Put your analyst hat on and try to solve Trick Questions. The "educational" part is getting to understand how trick questions relate to developing an effective Web analytics strategy.

26 Incredibly Daring Ads That Were Made to Shock You

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"Shockvertising", pioneered by clothing retailer Benetton, is becoming more prevalent. Even more shockingly, it has become prevalent in not-for-profit or cause advertising. 26 Incredibly Daring Ads That Were Made to Shock You demonstrates the power of shocking visuals to attract attention — and just as often to repel, thereby backfiring. After the last ad in the series, there's a link to an equally interesting set of ads: 26 Shockingly Offensive Vintage Ads That Would Never Fly Today, because they depict racism and gender bias, and other politically incorrect positions. And, if you like those two slide shows, check out The 20 Most Hilarious and Clever Print Ads Ever. Love those heels!

The Top 15 DYAC Texts of All Time

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Just for fun take a look at The Top 15 Autocorrected Texts of All Time — unintended messages created by the autocorrect software that speeds up typing/correcting of text messages on cell phones. Warning: some messages are more than a bit risqué, but hilarious nonetheless. The fact that many are between parent and child makes them that much funnier. Lesson: review before sending.

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