This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
Eight Great Myths of Social Media Measurement
PRSAYKatie Paine, queen bee of PR measurement, compares the current tussle over internal control of social media to earlier debates about other "shiny new objects" like the telephone and computer — and reaches the conclusion that social media will become core DNA throughout the organization — just like the telephone and computer. The Eight Great Myths of Social Media Measurement disabuses those wearing social media blinkers with topics such as: Social Media ≠ Facebook; Followers ≠ Influence; Engagement ≠ ROI. It's another one those in-your-face challenges that Katie has penned for years.
How to: Utilize Social Data More Effectively
MashableYou may find it hard to believe, but others beside Katie Paine write worthwhile articles on PR measurement. In How To: Utilize Social Media More Effectively, Nate Elliott of Forrester Research suggests how to analyze small samples of social media opinion about a given product or organization, recognizing that there are often only a handful of posts about smaller companies and brands amidst the billions of social media posts about the biggest brands.
5 Things to Listen for in Your Community
ClickZThough dozens of software-based social media "listening" and measurement tools are available to generate tons of data about social media posts, 5 Things to Listen for in Your Community maintains that social listening at its best is less mechanical and a little more human — a daily takeaway of emotional readings and insights that can help you grow and relate with your community. Key point: sometimes too much data can obscure the opportunity to understand the bigger picture about how people relate to your organization and it's brands. Step back and try to understand the overall picture unfiltered by data.
ComScore: Brands Should Look Beyond Facebook Fans
ClickZA study by ComScore makes a persuasive case that Brands Should Look Beyond Facebook Fans — and also count reach and frequency of brand impressions shown to friends of fans. One surprising statistic: Twenty-seven percent of the time spent on Facebook is with the newsfeed appearing on users' homepages.
Social Media Is Not Going to Save Your Business
Brian SolisWith all the current hype, it's almost inevitable that some executives are betting the company on the ability of social media to generate awareness, leads and sales. While firmly in the camp of social media advocates, Brian Solis contends that Social Media Is Not Going to Save Your Business if your organization is missing the key business basics of service, innovation, great customer experiences, performance, and value. All must be in place before social media can flourish as a marketing or customer relationship tool.
7 Sneaky Ways to Use Facebook to Spy on Your Competition
KissMetrics Marketing BlogLike social media, competitive intelligence should not be confined to one department. 7 Sneaky Ways to Use Facebook to Spy on Your Competition dissects not-so-obvious ways that any and every department within an organization can utilize Facebook to analyze the competition — and use the findings to improve their own performance.
12 Most Common Mistakes New Bloggers Make
The 12 MostIf you publish a blog, you've probably committed at least one of the 12 Most Common Mistakes New Bloggers Make. Suggestion: read the article to be sure you're not repeating the same blunder.
Marketing on Google+
PR2To the recommended articles in the previous issue of Media Monitoring News, we add Marketing on Google + which takes a thoughtful look at how brands can get started with Google +, even during the Google ban on brands. Also, take a look at the Mashable article Google+ Tips & Tactics: 10 Hints for New Users. (Isn't everyone a new user?) It offers 10 useful slides that explain how to better use Google+.
10 Top 'Branded' iPhone Apps
TheStreet.comVery few iPhone apps developed by brands have achieved runaway success. 10 Top 'Branded' iPhone Apps offers clues as to what features are likely to propel a branded app to success. The winners include: Zippo Lighter, Starbucks, Tiffany (about-to-be-engaged guys need to be careful of this one), Zappos, Domino's Pizza, Charmin's Sit or Squat, and Kraft's iFood Assistant. Most successful approach: offer a worthwhile service that's tightly tied to the brand.
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