This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
Six Considerations When Choosing a Social Media Monitoring Tool
BulletProof Blog (Levick Strategic Communications)Should we be cheeky and say you should just choose CyberAlert for social media monitoring? Alternatively, you could review Six Considerations When Choosing a Social Media Monitoring Tool. Then, when you choose based on the specified criteria, you'll almost assuredly choose CyberAlert.
How Social Media Marketers Can Make the Most of Monitoring Tools
eMarketerHow Social Media Marketers Can Make the Most of Monitoring Tools reports survey data showing how marketers apply media monitoring results to business goals. #1: Developing communication strategies or improved targeting.
Measuring PR: Beyond the Barcelona Principles
PRSay (David Rockwell)David Rockwell of Ketchum, one of the leaders in development of the Barcelona Principles on measuring public relations, examines the state of play in Measuring PR: Beyond the Barcelona Principles with the expressed hope that the principles can become operating standards.
The Single Answer to Every Measurement Question: Measurement with Limited Resources
The Measurement Standard (K.D. Paine)You get a three-fer here from the prolific Katie Paine. Parts 1 to 3 of The Single Answer to Every Measurement Question. Part 1 is: Using Measurement to Link PR and Business Goals. Part II is: Social Media. Part 3 is: Measurement with Limited Resources. Eagerly awaiting Part 4.
Smile and Dial When Pitching Stories
JournalisticsEven though most journalists prefer e-mail contact from PR professionals pitching stories, the phone actually works better. Smile and Dial explains core strategies and tactics of using the phone to pitch journalists.
The 10 Commandments of Media Outreach
PR DailyA former TV news director has formulated The 10 Commandments of Media Outreach. Remarkably, there is not a single "Thou shalt not", only "Thou shalls". The first two are the most important: Thou shall tell a story and thou shall make news. Funny how that works.
Jakob Nielsen on Usability for Mobile Sites and Apps
ClickZJakob Nielsen is widely regarded as the supreme guru of human-computer interaction, that is, interfaces. When he talks, designers listen…and he talks in depth in this interview entitled Jakob Nielsen on Usability for Mobile Sites and Apps. If you're in the process of designing a mobile site, this is must read. Key point: short is too long. For more on this subject, take a look at The Top 10 Mistakes in Web Design and any other article on his site at www.useit.com.
10 Stories Beautifully Told with Animated Typography
MashableAnimated typography began with movie titles — most famously "The Pink Panther" series. Today, it's used for many types of communication. 10 Stories Beautifully Told with Animated Typography demonstrates in video how animated text can persuasively tell a corporate PR or brand story.
The 7 Biggest Mistakes Companies Make During a PR Crisis
Open ForumTake the challenge: you list The 7 Biggest Mistakes Companies Make During a PR Crisis. Then read the article and see how close you came.
Why Isn't Your Business on Google+
Inkling MediaYeah, yeah, Google isn't accepting Google+ accounts from businesses. Why Isn't Your Business on Google+ points out that every business has multiple staff members who can open individual accounts to "get the feel" of Google + and that, then, those individuals can and do in fact represent their employer.
Social Media Insights You Can Glean from Dating Sites
iMedia Connection"Why are you on a dating site?", your spouse asks. You answer: "It's for business, honey; I'm trying to glean social media insights. It's all right here in Social Media Insights You Can Glean from Dating Sites." And, yes, dating sites are often at the leading edge of web design. Really, that's not so weird. In the earliest days of the Internet (we were there), Web designers looked to pornography sites for design ideas. Bonus: the article includes a superb list of 10 best practices for using social media.
Slide Show: The Impact of Social Media
CMO.comThe slide show format is a bit weird — but bear with it. In The Impact of Social Media, a marketing director for Adobe explains how businesses and brands often go way wrong (and sometimes right) in social media.
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