This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
195 Social Media Monitoring Tools to Listen, Find, and Distract You
Media Collective on PosterousIf you were looking for a comprehensive list of social media monitoring tools (including CyberAlert), you'll find it here in 195 Social Media Monitoring Tools. But don't expect to see any reviews or analysis; it's just a thorough but raw list.
10 Steps for Successful Social Media Monitoring
MashableIt's Social Media Monitoring 101, but 10 Steps for Successful Social Media Monitoring offers a succinct approach to starting up a monitoring program for social media.
Six Critical Steps to Take Before Starting Your Social Media Monitoring Initiative
Top Rank BlogLee Odden needs only Six Critical Steps to Take Before Starting Your Social Media Monitoring Initiative, not 10. The six are absolutely bang on and include "know which key words to monitor", "start with the f.r.e.e. monitoring tools" and "commit to act on the information collected". As Emeril says, "oh yeah".
Survey: Social Media Monitoring & Measurement
PR NewsPR News and our erstwhile competitor Burrelle'sLuce are conducting a survey on Social Media Monitoring & Measurement. We're not convinced the survey questions will produce actionable or useful results for PR professionals, and maybe it's just a way to gather sales leads (the form requires just about every possible piece of contact information, except your spouse's name). In any event, we thought we'd bring it to your attention — and it does promise that those who fill out the form in its entirety will receive a copy of the survey results at no charge.
How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop
Social Media ExaminerAn automobile mechanic once said to me: if I had only 50 customers like you, I'd be all set. Many smaller retail businesses need only a handful more customers to become very successful — and there's no question that social media can deliver additional foot traffic to local businesses. My favorite example is the lunch cart vendor who tweets his location and specials each day. How to Use Social Media to Drive Traffic to Your Retail Shop by Rich Brooks is a worthwhile primer on tactics and techniques.
Social Media Under One Roof
Global Customer Experience Manager AssociationFrom an unexpected source that focuses on "customer experience", Social Media Under One Roof, in addition to looking at social media as a customer relations tool, also examines social media in public relations, marketing, sales and operations. The 30-page document is quite a thorough and worthwhile exposition on how to integrate social media monitoring across multiple departments.
The Socialization of Business: Your Dirty Little Secrets Are No Longer Secret
Fast CompanyBrian Solis, one of the leading bloggers on marketing and PR, asks: If a conversation takes place online and you're not there to hear it, did it really happen? Answer: Yes. And those social conversations can have serious ramifications on your business and its brands where there are now few if any secrets. In The Socialization of Business, he makes the case for transforming "customer relationship management" into "social relationship management" requiring an inter-departmental initiative.
Why PR May Not Win the Social Media Agency Wars
Social Media ExplorerThe battle for control over social media rages on within many corporations and their agencies — and many think that PR is winning. Why PR May Not Win the Social Media Agency Wars explores some of the shortcomings of PR in implementing effective social media campaigns. Bottom line: most PR agencies lack the budgets and skill sets in technology and advertising to deliver an effective social media approach. Many comments vehemently dispute the author's thesis.
How to Respond when Social Media Attacks Your Brand
Open ForumOne mistake is all it takes for social media to turn against your brand. How to Respond When Social Media Attacks Your Brand, which first appeared in the extraordinarily useful Open Forum Magazine from American Express for small businesses, utilizes three case studies — Ann Taylor, Southwest Airlines, and Pretzel Crisps — to illustrate basic principles of when and how to respond. Learn from their mistakes or successes so you can stay on social media's good side.
Sorry, But McDonald's Did Not See a 33% Increase in Foot Traffic Because of Foursquare
Read, Write WebMcDonald's, it was widely reported, had achieved a remarkable 33% increase in foot traffic because of a promotion with Foursquare, the location-based promotional service. Not true. McDonald's did not see that exceptional foot traffic increase — which would have been mathematically quite startling. What it did see was a 33% increase in the check-ins from Foursquare compared with the previous day. Not bad, but not the same.
The 5 Cs of Blogger Relations
PR TiniTop bloggers receive hundreds of pitches a day and ignore most of them. So, what's a PR person to do? Say hello to The 5 Cs of Blogger Relations by Heather Whaling. The keys to gaining awareness and credibility among bloggers on any particular topic are cultivation, collaboration, content, community, communication. (Notice that communication comes last.)
How to Partner with a Cause for Your Event
Damn, I Wish I'd Thought of ThatIn his newsletter, Andy Sernovitz offers many pithy insights — and How to Partner with a Cause for Your Event is no exception as he lays down basic principles of working together with a not-for-profit for mutual benefit.
Ten Management Practices to Axe
Business WeekThis article in Business Week goes back a few months but Ten Management Practices to Axe can help agency owners and managers avoid personnel practices that alienate staff.
How to Get a Job at Google — Interview Questions, Hiring Process
The Next Big Thing (Don Dodge)It's not that we think anyone here is looking to get a job at Google, but How to Get a Job at Google provides interesting insights on a selection process that consistently identifies top tier employees. It's a process that's worth understanding and just might be worth replicating in PR agencies and marketing organizations.
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