Media Monitoring News
Best PR Articles
This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com
), the media monitoring company, as a service to its customer base in public relations and marketing.
What's the ROI? A Framework for Social Analytics
The Albert Einstein quote that, "Not everything that can be counted counts, and not everything that counts can be counted", seems particularly applicable to social media. Brian Solis takes a look at "return on investment" as a measurable metric in What's the ROI? A Framework for Social Analytics based on a study by Altimeter Group entitled A Framework for Social Analytics.
How Idiots Track Success
ClickZ (Jim Stern)
Author Jim Stern (and Katie Paine) discredited "hits" as a valid measurement of online success by labeling the metric How Idiots Track Success. Most businesses have discarded this measure. Now, in How Idiots Track Success, Jim Stern cautions that we're repeating the mistake with other metrics. He says only three metrics are meaningful and worth measuring. What are they? Hint: they measure business outcomes.
5 PR Nightmares You Should Have Seen Coming
The true PR or media relations professional is prepared for it: nightmare situations. 5 PR Nightmares You Should Have Seen Coming include a bad interview, uncomfortable topics in a press conference or story interview, social media slip-ups, and leaked information. How do you best prepare for them? How do you best handle them?
Social Marketing Starts with Listening
Social Marketing Starts with Listening states its premise succinctly: social media offers an inexpensive, quick way of gathering marketing insight. You can keep tabs on customer needs, wants and concerns. You can get an intimate view of how competitors are connecting with customers. And you can check out the influencers who give your brand a "thumbs up" or a "thumbs down." So, it asks, how can you not have the time to listen to customers via social media?
Controlling the Social Conversation
The dichotomy is that consumers seem to have control of social media conversations, but companies want to control the message. Controlling the Social Conversation looks at how businesses can bridge this divide and exert at least some control over the content of social media content.
4 Biggest Lies About Social Media
4 Biggest Lies About Social Media undermines quite a lot of conventional wisdom about social media. Linked-In is for networking? Twitter is for conversation? Blogs are personal journals? With social media, you can get people to do (fill in the blank)? If you believe any of these, be ready to be disabused.
5 Motivations for Sharing Content
Why do people share their thoughts, videos and intimate details in social media? In 5 Motivations for Sharing, Jeff Bullas pens a summary of the findings of a first-of-its-kind study released by The New York Times in conjunction with Customer Insight Group and Latitude Research on the psychology of sharing. The study also revealed the six distinct personas of online sharers: altruists, careerists, boomerangs, hipsters, connectors, and selectives. Understanding each of those sharing personalities may help you understand the motivations behind any given conversation.
12 Most Popular Social Media Alter Egos
The 12 Most
The six personas of the New York Times study don't correlate very well with the 12 Most Popular Social Media Alter Egos. Using known celebrities such as Paris Hilton, Glenn Beck, Barbara Walters, and Oprah Winfrey as prototypes, the article uncovers the different personality types that haunt social media.
Combining Public Relations and Marketing to Change Consumer Opt-In Behavior
Doug Simon of D.S. Simon Productions discusses "PRketing". According to this 2-minute video on Combining Public Relations and Marketing to Change Consumer Opt-In Behavior, PRketing = PR + Content Marketing = Opt In Behavior Change = Moving the Needle (ROI). Bottom line: combining PR and marketing creates positive business outcomes.
The Myth of Reputation
Chris Brogan advises in The Myth of Reputation to stop worrying about your personal or corporate reputation. Reputation isn't useful, he says. Leave reputation conversations for those who have the time to waste having them, he says. It's an iconoclastic viewpoint — and worth contemplating.
Online Reputation Management: Top 10 Tips for Small Business
Small Business Computing
If you're going to continue worrying about your reputation — and you probably will — Online Reputation management: Top 10 Tips for Small Business offers up some very helpful suggestions. #3: Largely unknown is the tactic of stripping personalization out of your own search results in order to see what others are likely to see — a valid suggestion for both big and small business.
In a Race to Out-Rave, 5-Star Web Reviews Go for $5
New York Times
Fake web reviews — both negative and positive — threaten to undermine the credibility and validity of consumer comments in social media, often referred to as crowd-sourcing. In a Race to Out-Rave, 5-Star Web Reviews Go for $5 documents the extent of the problem. Most importantly, the article highlights a Cornell University-developed algorithm that can detect fake reviews. The algorithm could be applied in most every review/comment section of corporate and review Web sites.
Seven Things You Need to Know Before Going on TV
Mr. Media Training
A TV interview can be intimidating. The studio setting is strange and the process in many ways is unexpected. Seven Things You Need to Know Before Going on TV gives helpful preparation and guidance on technical and logistical aspects you'll need to know for a successful interview in the strange world of television.
23 Smart Phone Apps That PR Professionals Can't Live Without
Ronnie Manning surveyed PR pros on what apps they were using. The most-used were the obvious: Facebook, Twitter, Linked-In, Mashable, Google, Yelp. 23 Smart Phone Apps That PR Professionals Can't Live Without focuses on other worthwhile productivity and news applications with short descriptions of each.
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