spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Media Monitoring News

Best PR Articles

spacer
This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best PR Articles of the Month
  13 Press Release Topics When There's Nothing Newsworthy
  Responding to Negative Comments in Review Sites and Blogs
  6 Ways to Track the Impact of Social Media on PR
  Five Social Media Lessons for Business
  PR People: Where Are You and Why the "Bleep" Can't I Find You?
  Twitter's 13 All-Time Epic Tweets (And the Stories Behind Them)
  Top 50 Social Media Campaigns Revealed
  Preventing Goog-Ups: 10 Proofreading Tips
  Harris Poll Measures How Public Perceives 22 Industries
  Coca-Cola, AT&T, Others Out to Reinvent Web Measurement
  How Many Apps Are Too Many?
  Why So Many Blogs Fail — And What to Do About It
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

spacer
Try Our No-Risk F.r.e.e Trial
spacer

spacer

13 Press Release Topics When There's Nothing Newsworthy

The Publicity Hound spacer
Every PR professional has experienced those dry periods when there's no news to report and a need to generate publicity. In today's press release environment, it's possible and desirable to get lots of "ink" (or pixels) without going through a journalist or editor. 13 Press Release Topics When There's Nothing Newsworthy suggests some ways to "make news" when there is none.

Responding to Negative Comments in Review Sites and Blogs

Open Forum / iMedia Connection spacer
Lately, public apologies from businesses seem to be more needed, more frequently. Following up on last week's How to Issue a Great Apology in Open Forum, there are four worthwhile articles about issuing apologies. Also in Open Forum is How to Handle Negative Comments in Review Sites. Simple formula: fix the problem and apologize sincerely. iMedia Connection offers 5 Tips to Responding to a Crisis in Real Time. A PR Daily takes a look at How to Respond When a Reporter Investigates Your Firm. In Thought Leaders, Jim Lukaszewski, a leading consultant on crisis communications, penned an analysis of the Netflix pricing snafu titled Netflix to Customers Up Yours: Why Phony Corporate Apologies Fail.

6 Ways to Track the Impact of Social Media on PR

Social Media Explorer spacer
The PR profession continues to struggle to find the best methodologies and techniques to measure social media. 6 Ways to Track the Impact of Social Media on PR weighs in with measurements based on "cost", including "cost per impression" or "cost per click". While connected to corporate goals, the "cost" approach seems unlikely to find favor with most PR measurement professionals.

Five Social Media Lessons for Business

Bloomberg Business Week spacer
Brad Shaw of Home Depot shares Five Social Media Lessons for Business that the big retailer learned going back to being flamed in 2007. It's straightforward advice that's worth practicing.

PR People: Where Are You and Why the "Bleep" Can't I Find You?

PR Café spacer
PR People: Where Are You and Why the "Bleep" Can't I Find You? is the plaintive plea of the journalist who is following up a news release or story lead. Quote: "…if your job is to get publicity for your clients, and to get them press in the media … then why do you make it impossible for me (the media) to reach you or your client in a timely manner?" Lesson: always have somebody ready by the phone to answer questions after issuing a news release or when news is breaking.

Twitter's 13 All-Time Epic Tweets (And the Stories Behind Them)

All Twitter spacer
It's only five years old — but Twitter already has epic tweets in 140 characters. (Go ahead, look up "epic" in your handy dictionary.) Twitter's 13 All-Time Epic Tweets lists in chronological order — starting with the first tweet by founder Jack Dorsey — the landmark tweets including Oprah, first tweet from space, Obama's first tweet, and the tweet about live blogging the assassination of Osama bin Laden.

Top 50 Social Media Campaigns Revealed

The Wall Blog spacer
To go with the "epic tweets", we now have a "Hall of Fame" showcasing the Top 50 Social Media Campaigns. Mostly from Europe, the selected campaigns constitute a valuable "case history" study guide.

Preventing Goog-Ups: 10 Proofreading Tips

PR Daily spacer
Most every PR professional has had the sinking feeling of finding a typo in a brochure or report. Preventing Goof-Ups: 10 Proofreading Tips offers solid tips (including the old professional proofreaders' trick of reading backwards) on preventing typographical, grammatical, and factual errors in corporate communications. The article is one in a solid series on grammar, punctuation and editing from Ragan.com. P.S. The headline typo was intentional. Did you catch it?

Harris Poll Measures How Public Perceives 22 Industries

Market Watch (PR Newswire) spacer
The results of the latest Harris Poll Measuring How the Public Perceives Twenty-Two of the Nation's Largest Industries shows massive changes over the last two years with the oil companies, pharmaceutical companies, phone companies, banks, and health insurers showing significant declines in perceptions. The chart of results shows there are huge differences in the reputations of different industries. Supermarkets lead all industries with health insurers, managed care companies, phone companies and oil companies at the bottom. There are lots of implications in the charts for PR and marketing professionals in many of the industries.

Coca-Cola, AT&T, Others Out to Reinvent Web Measurement

Advertising Age spacer
Online measurement is broken. That few would dispute. Coca-Cola, AT&T Others Out to Revinvent Web Measurement examines how more than 40 companies have banded together in a program dubbed "Making Measurement Make Sense" (3MS) to create new standards for measuring online advertising.

How Many Apps Are Too Many?

eMarketer spacer
According to How Many Apps Are Too Many?, first movers have a major advantage in gaining market share because users are clearly limiting the number of apps (applications) they download and use. Message: Get on board with corporate apps now. It will be far more difficult to succeed later.

Why So Many Blogs Fail — And What to Do About It

Search Engine Land spacer
Successful blog-driven marketing and PR campaigns are a rarity, and unvisited, abandoned corporate blogs are far more common according to Why So Many Blogs Fail — And What to Do About It. It's a thoughtful contrarian analysis that questions the wisdom of small to medium companies following media hype and the prototypes of big company brethern.

Return to PR Menu >

spacer
spacer
Follow Us
spacer
Customer Service 1-800-461-7353
Media Monitoring Free Trial
rule spacer
spacer Monitor up to 55,000+ news
sources worldwide for 14
days with your own key
words at zero cost and no
credit card required!
spacer
spacer rule
Click Here Now
Call 800-461-7353
Subscribe to Media Montoring News
rule spacer
Get weekly insights on PR and marketing via email
spacer rule
rule
*Information you provide is strictly confidential.
We will not sell or share your information.
rule
bottom rule
spacer
margin edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert LLC
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert.Inc

side margin side rule
side rule side margin margin side margin side rule
bottom rule
spacer
margin edge
edge margin CyberAlert.com
©Copyright 1999-2014 CyberAlert LLC All Rights Reserved.

margin edge
bottom edge