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Media Monitoring News

Best PR Articles

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This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best PR Articles of the Month
  Why Companies Watch Your Every Facebook, YouTube and Twitter Move
  The New Business Intelligence of Social Media
  Katie Paine's Dirty Dozen Public Relations Measurement Mistakes
  Your Boss's Top Four Objections to User-Generated Content
  The Top 10 Reasons Your Company Shouldn't Blog
  Small Change: Twitter, Facebook and Social Activism
  Social Media Analysis Starts With a SWOT Analysis
  Is Our Addiction to ROI Killing Social Media?
  The Rise of Apps Culture
  Study Finds That Apple Dominates Tech News
  Two Rules for a Successful Business Presentation
  50 Can't Fail Techniques for Finding Great Blog Topics

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Why Companies Watch Your Every Facebook, YouTube and Twitter Move

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The article is written for consumers but Why Companies Watch Your Every Facebook, YouTube and Twitter Move. provides important insights into the rationale for monitoring social media (online word-of-mouth) by corporations — with good and bad examples of social media monitoring by corporations.

The New Business Intelligence of Social Media

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Jason Cormier examines the top tools and measurable attributes of social media in The New Business Intelligence of Social Media. Then, he goes one step further and discusses how the data can become actionable. It's succinct and right on target.

Katie Paine's Dirty Dozen Public Relations Measurement Mistakes

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Better to learn from someone else's mistakes, says Katie Paine as she lays out her Dirty Dozen PR Measurement Mistakes including "measuring what's easy and not what matters." Some of the cited mistakes look "minor" but can destroy the validity of results.

Your Boss's Top Four Objections to User-Generated Content

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Most bosses are leary of user-generated comments. But "comments" or "user feedback" is pretty much a given in a corporate social media program. Your Boss's Top Four Objections to User-Generated Content helps you prepare for the inevitable objections and have ready answers. Bottom line: the dragon isn't as fearsome as the boss thinks.

The Top 10 Reasons Your Company Shouldn't Blog

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Conversely, if your boss is pushing you to launch a blog — without much direction or purpose, refer to B.L. Ochman's Top 10 Reasons Your Company Shouldn't Blog.

Small Change: Twitter, Facebook and Social Activism

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The world, we are told, is in the midst of a revolution. The new tools of social media have reinvented social activism. With Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, coordinate, and give voice to their concerns. Like most all New Yorker pieces, this article is half too long, but Small Change: Why the Revolution Will Not Be Tweeted, Malcolm Gladwell, author of Outliers and The Tipping Point, makes a persuasive case that social media cannot be an effective tool for activists and revolutionaries. Basically, the "friendship" ties in social media are too weak to foment or even support a revolution and social media does not have the hierarchical organization required for organizing true rebellion

Social Media Analysis Starts With a SWOT Analysis

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Among the many articles offering suggestions on how to get started with a corporate social media initiative, Patrick Attallah presents an unusual perspective: Start with a SWOT Analysis — That is, analyze your corporate Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is a proven approach for marketing and other corporate disciplines. It might just work for social media programs too.

Is Our Addiction to ROI Killing Social Media?

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Is ROI the be all and end all of social media? Matt Ridings thinks not. Is Our Addiction to ROI Killing Social Media? maintains that ROI may be doable, but isn't always practical or desirable. Conclusion: the inability to precisely measure ROI shouldn't be an obstacle to social participation.

The Rise of Apps Culture

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Two years ago, before the iPhone, there were no "apps". Now some 25% of adults have software applications or "apps" on their cell phone — and an entire culture is emerging around apps as explained in The Rise of Apps Culture, a study by The Pew Research Center. Most popular are apps that provide some form of entertainment (games, music, food, travel and sports) and apps that help people find information they need and accomplish tasks (maps and navigation, weather, news, banking) — and the trend seems to be toward more serious and productive applications.

Study Finds That Apple Dominates Tech News

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With a small market share in computers and less than dominating share in cell phones, Apple commands an inordinate amount of media attention, according to a study by Pew Research Center. 15.1 percent of tech articles were primarily about Apple; 11.4 percent were about Google; and a meager 3 percent were about Microsoft. Why? More PR people? Hardly. The answer lies in innovative products with well-orchestrated product releases. Maybe more importantly — the study also uncovered the media's "double vision" on technology: wonder about the gadgets and wary about the effect of the gadgets on our lives. There's a detailed analysis of the study results on Journalism.org.

Two Rules for a Successful Business Presentation

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Only two? From Harvard Business Review? Yes. The Two Rules for a Successful Business Presentation are "Know Thy Audience" and "Tell Them One Thing and Only One Thing". But, sirs, you told us two! Check out the article for more explicit guidance.

50 Can't Fail Techniques for Finding Great Blog Topics

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Every blogger (and columnist) runs dry of topics. Are you out of ideas for blog posts? 50 Can't Fail Techniques for Finding Great Blog Topics does offer solid ways to brainstorm ideas for blogs. Our favorite: Think About Pain — the biggest problems your readers face. (See "Know Your Audience" above.) Look at the 85+ comments too for additional ideas. And we'll add one more: Keep written notes of ideas as they pop into your head.

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